Exam 17: Organizing and Planning for Effective Implementation

Evaluation and reward systems that place more emphasis on sales volume or market share objectives are most appropriate for businesses pursuing:

D.G Corporation sells coffee beans to various companies.The company also has its own coffee houses where it sells brewed coffee directly to consumers.The intermediaries and marketing activities involved in selling to the two set of clients are very different and so the company has appointed separate managers for each section.This is an appropriate illustration of:

Which is,by far,the most commonly used global organizational designs? What is its advantage?

Adaptiveness and innovativeness are enhanced when decision-making authority is centralized.

Which of the following statements is expected to be found in the objectives section of the marketing plan?

The _____ is the most crucial part of the annual marketing plan for ensuring proper execution and spell out specific steps necessary to implement the strategy for the product are listed.

Product management organizations have the advantage of identifying and reacting more quickly to the threats and opportunities faced by individual product-market entries.

Do the organizational structures,policies,and resources differ with each competitive strategy? Why?

When using a prospector strategy,a SBU will perform best on volume and share-growth dimensions when:

Competence in new product R&D is very critical for the success of a low-cost defender.

A company following a differentiated defender strategy is most likely to have:

Self-managing teams are based on the concept of:

The written marketing plan is extremely important to the execution of a given strategy because it:

Specialization is the degree to which formal rules and standard policies and procedures govern decisions and working relationships.

A product management structure centralizes decision making while increasing the amount of product specialization within the SBU.

Prospector business units are likely to perform better on the critical dimensions of new product success and increased volume and market share when organizational decision making is relatively:

A product management structure:

Units operating in relatively unstable environments and pursuing more proactive marketing programs are likely to perform better when they:

In the context of low-cost defender strategy,SBU will perform best on ROI dimension when resolution is:

A business's organizational structure,internal policies,procedures,and resources must fit its chosen strategy or else implementation will fall short.