Exam 17: Organizing and Planning for Effective Implementation

A company following a prospector strategy is most likely to have relatively _____ synergy and _____ shared programs.

Adaptiveness and innovativeness are enhanced when:

A company's production department has many managers who are experts in different fields.The department has a packaging manager,assembly manager,quality manager,and an inspection manager.This division of management responsibilities is an example of:

The success of a marketing plan depends on effective communication with other parts of the organizations and a variety of marketing units

Top-down strategic planning systems are particularly well-suited to prospector businesses operating in unstable environments.

The matrix form of organization suits prospector businesses and the management of new product development projects within analyzer or differentiated defender businesses.

The functional form of organization is most appropriate for businesses pursuing differentiated defender and analyzer strategies,particularly when they operate in industries with complex and relatively unstable market and competitive environments.

The action plan is a document that lays down long-term strategies and objectives for a product.

Which of the following sections in a marketing plan identifies and describes the product's major rivals in terms of their size,market share,product quality,marketing strategies,and other relevant factors?

_____ is the degree to which formal rules standard policies and procedures govern decisions and working relationships.

How much interfunctional conflict should a low-cost defender expect,and what is the best way of resolving the conflict?

Prospector business units are likely to perform better on the critical dimensions of new product success when organizational decision making is relatively centralized.

Which of the following organizational structures would an entrepreneurial start-up most likely use?

Functional organizations rely primarily on hierarchical mechanisms for resolving conflicts across functional areas.

The _____ form of organization is the simplest and most bureaucratic design.

SBUs will perform best on critical volume and share-growth dimensions when its functional strengths include marketing,sales,and product R&D,in a low cost defender strategy.

The matrix form is the least bureaucratic or centralized and the most specialized type of organization.

In a low-cost defender SBU will perform best on critical ROI and cash flow dimensions when:

SBU autonomy is relatively low for firms adopting a prospector business strategy.

Evaluation and reward systems that place relatively more emphasis on sales and share growth are appropriate for businesses pursuing prospector strategies.