Question 1

Which of the following would you use to find patterns in user interaction data recorded by Web servers?

Accepted Answer

A) Web usage mining 
B) Web server mining 
C) Web structure mining 
D) Web content mining 
A) Web usage mining 
B) Web server mining 
C) Web structure mining 
D) Web content mining

Question 2

As per your reading of the chapter case,what primary benefit of using data mining technology is driving more accurate and precise marketing by large companies such as Forbes and Eastman Kodak?

Accepted Answer

A) Finding out which of their marketing techniques works best 
B) Ability to gather real-time data on customers 
C) Ability to gather more data than previously 
D) A more realistic understanding of their customers 
A) Finding out which of their marketing techniques works best 
B) Ability to gather real-time data on customers 
C) Ability to gather more data than previously 
D) A more realistic understanding of their customers

Question 3

Tools for consolidating,analyzing,and providing access to vast amounts of data to help users make better business decisions are known as:

Accepted Answer

A) DSS. 
B) business intelligence. 
C) OLAP. 
D) data mining. 
A) DSS. 
B) business intelligence. 
C) OLAP. 
D) data mining.

Question 4

Every record in a file should contain at least one key field.

Accepted Answer

A) True 
 B)False

Question 5

A grouping of characters into a word,a group of words,or a complete number is called a record.

Accepted Answer

A) True 
 B)False

Question 6

What are the differences between data mining and OLAP? When would you advise a company to use OLAP?

Accepted Answer

Data mining uncovers hidden relationship

Question 7

In terms of the data relationships found by data mining,associations refers to:

Accepted Answer

A) events linked over time. 
B) patterns that describe a group to which an item belongs. 
C) occurrences linked to a single event. 
D) undiscovered groupings. 
A) events linked over time. 
B) patterns that describe a group to which an item belongs. 
C) occurrences linked to a single event. 
D) undiscovered groupings.

Question 8

A one-to-one relationship between two entities is symbolized in a diagram by a line that ends:

Accepted Answer

A) in two short marks. 
B) in one short mark. 
C) with a crow's foot. 
D) with a crow's foot topped by a short mark. 
A) in two short marks. 
B) in one short mark. 
C) with a crow's foot. 
D) with a crow's foot topped by a short mark.

Question 9

The most basic business database is comprised of:

Accepted Answer

A) three tables: for customers,suppliers and parts,and sales. 
B) four tables: for customers,suppliers,parts,and sales. 
C) four tables: for customers,employees,suppliers and parts,and sales. 
D) five tables: for customers,employees,suppliers,products,and sales. 
A) three tables: for customers,suppliers and parts,and sales. 
B) four tables: for customers,suppliers,parts,and sales. 
C) four tables: for customers,employees,suppliers and parts,and sales. 
D) five tables: for customers,employees,suppliers,products,and sales.

Question 10

What are the relationships that the relational database is named for?

Accepted Answer

A) Relationships between rows and columns 
B) Relationships between entities 
C) Relationships between fields and records 
D) Relationships between databases 
A) Relationships between rows and columns 
B) Relationships between entities 
C) Relationships between fields and records 
D) Relationships between databases

Question 11

A DBMS is special software for creating,storing,organizing,and accessing data from a database.

Accepted Answer

A) True 
 B)False

Question 12

The join operation:

Accepted Answer

A) combines relational tables to provide the user with more information than is otherwise available. 
B) identifies the table from which the columns will be selected. 
C) creates a subset consisting of columns in a table. 
D) organizes elements into segments. 
A) combines relational tables to provide the user with more information than is otherwise available. 
B) identifies the table from which the columns will be selected. 
C) creates a subset consisting of columns in a table. 
D) organizes elements into segments.

Question 13

Which of the following is not a typical feature of DBMS?

Accepted Answer

A) Data manipulation language 
B) Report generation tools 
C) Data dictionary 
D) Query wizard tool 
A) Data manipulation language 
B) Report generation tools 
C) Data dictionary 
D) Query wizard tool

Question 14

Which of the following statements about data warehouses is not true?

Accepted Answer

A) They store supply data to be used across the enterprise for management analysis and decision making. 
B) Data warehouse systems provide a range of ad hoc and standardized query tools,analytical tools,and graphical reporting facilities. 
C) They may include data from Web site transactions. 
D) Data warehouse systems provide easy-to-use tools for managers to easily update data. 
A) They store supply data to be used across the enterprise for management analysis and decision making. 
B) Data warehouse systems provide a range of ad hoc and standardized query tools,analytical tools,and graphical reporting facilities. 
C) They may include data from Web site transactions. 
D) Data warehouse systems provide easy-to-use tools for managers to easily update data.

Question 15

OODBMS are slower than relational DBMS.

Accepted Answer

A) True 
 B)False

Question 16

OLAP is used to find hidden patterns and relationships in large databases,and infer rules from these to infer future behavior.

Accepted Answer

A) True 
 B)False

Question 17

Describe the ways in which database technologies could be used by an office stationery supply company to achieve low-cost leadership.

Accepted Answer

Student answers will vary;an example ans

Question 18

The use of different terms for identifying data in a firm's various information systems is an example of redundant data.

Accepted Answer

A) True 
 B)False

Question 19

A small publishing house that you work for would like to develop a database that keeps track of the contracts that authors and publishers sign before starting a book.What fields do you anticipate needing for this database? Identify at least seven fields.Which of these fields might be in use in other databases within the firm?

Accepted Answer

Author first name,author last name,autho

Question 20

DBMS simplify how end users work with databases by separating the logical and physical views of the data.

Accepted Answer

A) True 
 B)False

Which of the following would you use to find patterns in user interaction data recorded by Web servers?

As per your reading of the chapter case,what primary benefit of using data mining technology is driving more accurate and precise marketing by large companies such as Forbes and Eastman Kodak?

Tools for consolidating,analyzing,and providing access to vast amounts of data to help users make better business decisions are known as:

Every record in a file should contain at least one key field.

A grouping of characters into a word,a group of words,or a complete number is called a record.

What are the differences between data mining and OLAP? When would you advise a company to use OLAP?

In terms of the data relationships found by data mining,associations refers to:

A one-to-one relationship between two entities is symbolized in a diagram by a line that ends:

The most basic business database is comprised of:

What are the relationships that the relational database is named for?

A DBMS is special software for creating,storing,organizing,and accessing data from a database.

The join operation:

Which of the following is not a typical feature of DBMS?

Which of the following statements about data warehouses is not true?

OODBMS are slower than relational DBMS.

OLAP is used to find hidden patterns and relationships in large databases,and infer rules from these to infer future behavior.

Describe the ways in which database technologies could be used by an office stationery supply company to achieve low-cost leadership.

The use of different terms for identifying data in a firm's various information systems is an example of redundant data.

DBMS simplify how end users work with databases by separating the logical and physical views of the data.

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

IT Infrastructure: Hardware and Software

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

E-Commerce: Digital Markets,digital Goods

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Ethical and Social Issues in Information Systems

Filters

Exam 5: Foundations of Business Intelligence: Databases and Information Management

Which of the following would you use to find patterns in user interaction data recorded by Web servers?

As per your reading of the chapter case,what primary benefit of using data mining technology is driving more accurate and precise marketing by large companies such as Forbes and Eastman Kodak?

Tools for consolidating,analyzing,and providing access to vast amounts of data to help users make better business decisions are known as:

Every record in a file should contain at least one key field.

A grouping of characters into a word,a group of words,or a complete number is called a record.

What are the differences between data mining and OLAP? When would you advise a company to use OLAP?

In terms of the data relationships found by data mining,associations refers to:

A one-to-one relationship between two entities is symbolized in a diagram by a line that ends:

The most basic business database is comprised of:

What are the relationships that the relational database is named for?

A DBMS is special software for creating,storing,organizing,and accessing data from a database.

The join operation:

Which of the following is not a typical feature of DBMS?

Which of the following statements about data warehouses is not true?

OODBMS are slower than relational DBMS.

OLAP is used to find hidden patterns and relationships in large databases,and infer rules from these to infer future behavior.

Describe the ways in which database technologies could be used by an office stationery supply company to achieve low-cost leadership.

The use of different terms for identifying data in a firm's various information systems is an example of redundant data.

DBMS simplify how end users work with databases by separating the logical and physical views of the data.

Business Information Systems in Your Career

Global E-Business and Collaboration

Achieving Competitive Advantage With Information Systems

IT Infrastructure: Hardware and Software

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

E-Commerce: Digital Markets,digital Goods

Improving Decision Making and Managing Knowledge

Building Information Systems and Managing Projects

Ethical and Social Issues in Information Systems

Filters