Exam 10: Developing and Managing Products

The development of garlic-butter flavoured crescent rolls by Pillsbury would not be considered a new product since the company was already making crescent rolls.It would simply be called a line extension.

Which of the following goes one step further than applied research by converting new technology applications into marketable products?

What is normally the longest stage of the product life cycle?

As the marketing vice-president for Oakley's protective eyewear for the sports enthusiast,you must come up with new-product ideas.What are five important sources of new-product ideas? What are some techniques you could use to stimulate creative thinking for new-product ideas?

Who are eager to try new ideas and products,typically have higher incomes,are better educated,and are more cosmopolitan than other categories of adopters?

In the long run,products fail because of a poor match between which of the following?

What is the final stage in the new-product development process? What tasks are set in motion during this stage?

What is the term for new-to-the-world products,where the product category itself is new?

Which of the following statements best describes how adopters participate in the diffusion process?

In the early 1900s,a new product was developed-the phonograph record.It allowed people to listen to and appreciate recorded music in the privacy of their homes.At first,consumers were reluctant because the idea was so novel and difficult to comprehend.During the 1930s,the pioneers in the record industry were experiencing strong sales and profits.As a result,other firms began to enter the market and competition intensified.At this point,there were hundreds of record producers and manufacturers.During the 1940s and 1950s,sales continued to increase,but at a much slower rate.The market stayed at approximately the same level until the late 1960s when a new technology arrived in the form of the eight-track tape.The record market began a slow decrease in sales.By the 1970s,another new technology,cassette tapes,replaced the eight-track tape.During the 1970s and 1980s,record production continued to decrease.In the late 1980s,sales dropped rapidly as yet another new technology arrived,the compact disc.Digital downloading of songs from online stores like iTunes has become the norm.Today,most stores no longer carry records,which have become a niche product. -Refer to Music Industry.Record companies spent a lot of money on product information advertising in the 1920s to educate the public about the new technology.This is a characteristic of which stage of the product life cycle?

What is required for the development stage of the new-product development process to work best?

What is the first stage of the new-product development process?

A European dairy,which is famous for its rich ice creams,has introduced basil-,tomato-,fennel-,and oregano-flavoured ice creams. -Refer to Ice Cream.Which of the following product characteristics would most likely influence the market success of these new flavours?

Walker Zanger,Inc.is about to introduce a new type of ceramic tile that is scratch-resistant and unbreakable.As with other products of this type,Walker Zanger can expect sales of this new type of flooring to follow a bell-shaped curve over the next 10 to 15 years as it follows the product life cycle.

Describe the screening stage of the new-product development process.Describe a common test used during the screening stage.

What links the new-product development process with the objectives of the marketing department,business unit,and corporation?

For a firm that adheres to the marketing concept,the logical place to start generating new-product ideas is with the customers of the firm.

During which stage of the new-product development process,does production start,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin?

Name and describe four categories of new products.

A new-product strategy can be best described by which of the following?.