Exam 10: Developing and Managing Products

For years,the Lacoste brand of clothing has targeted 40-something male consumers.Today,it targets both male and female fashion-conscious consumers in their 20s with everything from moon boots to shearling coats.Which strategy is being implemented?

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.In a meeting with Canesta corporate officials,you (a leading marketing consultant)are asked if the new virtual keyboard will be quickly accepted by consumers.You tell them this depends on many product characteristics-all EXCEPT which one of following?

The Sumatra Coffee Company has two new products.One is a simple hand-cranked coffee grinder.The other is a combination grinder and brewer that also can be used to dispense hot milk.Of these two,the hand-cranked grinder will probably be diffused more quickly because it is less complex.

Ortho Products would like to estimate the length of time its new product,the Sonar Brush (cleans teeth without touching them),will stay in the introductory phase of its product life cycle.How is that period of time largely determined?

Which of the following products has the lowest level of trialability?

You are a product manager for a manufacturer of trampolines.You have determined that the trampoline is in the maturity stage of the product life cycle.What should you do to keep your product from entering the decline stage?

Mosaic Labs has developed a chemical compound that prevents mildew in even the most humid climates.The week after the compound was invented,a group of the firm's employees got together and listed ways the product might be used.What is this an example of?

Because Laurence did not know companies sold pet insurance so that owners could pay for operations on their pets in the event of a sickness or accident,he paid almost $4,000 to have his dog's broken hip replaced.Once he discovered such a product existed,how did he perceive the insurance?

After years of development and testing,Jabra Corporation unveiled the Jabra 1000 earbud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to an iPod in private-except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package-about the size of a deck of cards-also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the earbud phone lists for $329. -Refer to Jabra Corporation.When the Jabra 1000 was first launched,it most likely appealed to which product adopter category?

A test market is one example of a laboratory test where consumers are encouraged to try a new product and provide feedback to the manufacturer.

The product life cycle is so named because it is similar to the premise underlying the concept of any life cycle.The unit of interest is born,it grows for some time,and it reaches some level of maturity and stability before dying.

The city a firm chooses as its test market should reflect the demographic and other characteristics of the whole nation only if that is an accurate representation of the producer's intended market for the product.

Describe how a multinational corporation can most efficiently and effectively meet the needs of the global market.

According to the text,what should be used to determine whether a company has a balanced portfolio of products and,if not,what new-product ideas are needed to offset the imbalance?

What should be the advertising strategy during the growth stage of the product life cycle?

Increasing globalization of markets and of competition provides a reason for multinational firms to consider new-product development from a worldwide perspective.

What is the term for a consumer who was sufficiently satisfied with his or her trial experience with a product to proceed with some further usage?

What is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation?

What is the term for the spread of a new idea from its source of invention or creation to its ultimate users or adopters?

Among the late majority group,from what does adoption of a product primarily result?