Exam 9: Product Concepts

For years,many people thought plastic wrap was almost impossible to use and refused to buy the product.The manufacturer of Saran plastic wrap has spent many advertising dollars advising customers on how to eliminate the problems associated with the use of plastic wrap.What did the manufacturer engaged in?

YKK is the world's largest manufacturer of sliding fasteners (zippers).It also manufactures optical components and aluminum architectural parts.These products represent YKK's product line.

Organizations derive several benefits from organizing related product items into product lines.Briefly describe four of these benefits.

What type of labelling would be used if notices on Centrum vitamin bottles stated that the vitamins have no artificial colours,flavours,or preservatives?

When deciding on distribution plans for specialty products,what do companies generally ensure?

Along with soft drinks,Cadbury-Schweppes also markets Dentyne gum,Sour Patch Kids candy,and Mott's apple juice.What is this is an abbreviated listing of?

How would a marketer define the term product?

When Alec picked up the candy bar,he automatically looked to see its fat content.The information Alec looked for was contained in a nutritional label.

Procter and Gamble (P&G)manufactures Dawn dishwashing liquid.What can P&G expand by adding Dawn Direct Foam dishwashing liquid?

Fruit of the Loom is a brand name for underwear,t-shirts and sleep pants.People often refer to Fruit of the Loom as if it were the product name.What might the brand name someday become?

Most people under the age of 25 have a strong belief in their own personal invincibility.An insurance agency targeting this group for life insurance would find this market segment categorizes the insurance as which type of product?

Your boss has just told you to work on getting trademark protection for a new brand of backpack the firm has developed.The product is to be called the Thermos Pak and has a unique logo.Why will this protection be difficult?

Ever since Martin saw his first Bianchi EV3 Carbon Centaur Road Bike,he has wanted to purchase one,but he could not afford its $2,500 price tag.He has conducted extensive research on Bianchi bicycles and learned nothing that changed his mind about the bike's superiority.Finally,at age 35,he has achieved the income level to be able to purchase one.For Martin,which type of product is the Bianchi bike?

Choice Homes,Inc. ,built its reputation by building high-quality new homes,often at prices less than "used" ones.Choice Homes used mass-purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the dream of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to move up to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighbourhoods. -Refer to Choice Homes,Inc.In a recent survey,Choice Homes's customers indicated that they thought their homes were high quality,made lots of referrals to friends,and planned to buy a Choice Classic or Reflections home in the future.The customers' reactions indicate that Choice Homes has achieved which of the following?

The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tre Semme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products,which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Alberto Culver Company.What is the name for the combination of all the products that Alberto Culver sells in each of its three divisions?

When the manufacturer of French's classic yellow mustard introduced French's Dijon mustard,French's Honey mustard,and French's Sweet Onion mustard,it was an example of cobranding.

Jennifer purchased Cascade 2-in-1 ActionPacs for her dishwasher.The packaging said the product combines the scrubbing power of Cascade with the grease-fighting power of Dawn dishwashing detergent.What type of cobranding does this product represent?

Name and briefly define the four categories of consumer products.For each category,list three specific examples of products that would most likely be classified in that category.

Which products are purchased with little shopping effort and regularly,usually with little planning,and require wide distribution.

Distinguish between an implied warranty and an express warranty.Give one example of each.