Exam 20: Developing a Global Vision

The U.S.government prohibits the importation of Havana cigars because of political differences with Cuba.This is an example of an import quota.

Once a firm has decided on which method to use to enter a global market and evaluated the various external variables,it is ready to create a marketing mix.What is the first step in creating the global marketing mix?

What is the fourth stage of business globalization? Describe companies that are most likely to reach this stage of globalization.

Petroleum shortages have resulted in all of the following EXCEPT which of these?

A Brazilian-based office supply distributor wishes to close a deal for advertising space in a major Argentine newspaper.The office supply distributor is strapped for cash but would like to run weekly quarter-page ads in the newspaper.The newspaper needs office supplies for its employees.The Brazilian supplier knows the Argentine economy is going through a period of inflation and the value of its money is falling.Which of the following strategies should the Brazilian office supply distributor implement?

What is the term for a global intermediary that operates primarily in agriculture and raw materials by bringing the buyer and seller together?

What is a tax levied on the goods entering a country?

Global legal structures are designed to either encourage or limit trade.Identify five of these legal structures.Briefly define each structure named.

What is a trade agreement that includes Argentina,Bolivia,Brazil,Chile,Columbia,Ecuador,Paraguay,Peru,and Uruguay and has eliminated the tariffs among these trading partners?

Disney sells the rights for an investment company to run a Disneyland theme park in Tokyo.The investment company gains most of the profits from the enterprise while paying Disney a percentage in royalties.What is this an example of?

The manufacturer of Marlboro cigarettes has given Japan Tobacco the legal right to use its trademarks and patents to manufacture Marlboro cigarettes in Japan.For this right,Japan Tobacco pays a fee.To enter an international market,what did the manufacturer of Marlboro cigarettes use?.

U.S.wine producers only export about 14 percent of their total annual production of wine.They would like to sell more to overseas markets,but do not want to tailor their wines to consumers' palates.For example,Californian wines are typically heartier and richer than Europeans like to drink. -Maybelline formulated cosmetics that were designed to complement the complexions of women with various skin types around the world.Which of the marketing mix strategies did Maybelline use?

To protect its local vodka industry,Russia allows foreign manufacturers to have only 1 percent of the Russian vodka market.Russia uses quotas to control foreign competition.

Which of the following are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries?

In China,August 15 is "the Chinese Saint Valentine's Day" in memory of two ancient lovers who were separated by a goddess and allowed to meet only once a year on that date.Flower and candy sales typically increase that day as they do on February 14 in North America.This would be an important part of which international environment for a flower wholesaler or a confectionery company?

Big Brother,Survivor,and Wipeout are just some of the popular television shows that have been exported to foreign markets.The formats and rules are adhered to very closely,but the television shows will vary tone,lighting,greetings,and pace just enough to captivate local audiences.What is this an example of?

International trade does not always involve cash.Sometimes companies accept all or part of the payment for goods or services in the form of other goods or services.What is this known as?

Muslim countries are receptive to most Disney products,but they have asked Disney not to include Piglet when it sells its Winnie the Pooh characters because,as a part of their religious beliefs,Muslims contend that pork in any form is unclean.Which type of factor is directly affecting Disney's global operation?

An Italian clothing manufacturer is considering the use of contract manufacturing.It has found a contract manufacturer in Indonesia that appears to be able to handle the job.If the manufacturer does use the Indonesian manufacturer,it will do which of the following?

Boeing Company has spent more than $100 million to create a major presence in China,complete with a major office complex,a large spare-parts facility,extra training programs for Chinese air crews,and a deal to buy fuselage sections for the 737 from local manufacturers.Asia is the fastest-growing aircraft market in the world.Asian carriers have been a major part of Boeing's sales;Boeing predicts 40 percent of future air-traffic growth will come from Asia-Pacific travel,and it wants those passengers flying on Boeing jets.So Boeing is jointly designing and building an American-Japanese-Chinese plane,all to lock out any European,South American,or even Asian threat to its market.To keep the fate of Asian aerospace in its hands,Boeing is steadily broadening its contractual relationship with Japan's three major players,Mitsubishi Heavy Industries,Kawasaki Heavy Industries,and Fuji Heavy Industries.The Japanese "heavies" make part of the airframe of the Boeing 767 and 20 percent of Boeing's newest plane,the 777.This strategy should ensure Boeing's dominance in Japan. -Refer to Boeing Company.The Boeing facility in China is only one branch of this huge organization.What can Boeing be called?