Exam 20: Developing a Global Vision

The major disadvantage of licensing agreements is that international companies cannot maintain control over their licensees.

Briefly define licensing and joint ventures as means of engaging in global marketing.Be sure to demonstrate both the similarities of the two processes and how they differ.

Which of the following is an important cultural factor that should be considered by global marketers?

A cooperative of egg producers believes a profitable market for eggs exists overseas where people are not as concerned about cholesterol.What would be the least complicated and least risky method for the farmers' cooperative to use to reach a global marketplace?

Jim Beam Distillery launched a Pan-European campaign across 28 markets from Russia to Scandinavia and into southern Europe to reposition its bourbon.It focused on finding men in bars and featuring them in local print ad campaigns as "real friends" of Jim Beam.Such an ambitious ad campaign could be threatened by which of the following changes in the legal environment?

Having a global vision means management recognizes and reacts to international marketing opportunities,is aware of threats from foreign competitors in all markets,and effectively utilizes international distribution networks.

Argentina has restrictions against "big-box" retail stores like The Home Depot.The only way these retail operations can open a store in Argentina is if they do not sell either clothing or food.Also,at least 50 percent of all merchandise sold in the stores must be manufactured in Argentina.Which type of environment is influencing globalization in this example?

Ericsson is a Swedish telecommunications firm.GCCT is a French electronics switch manufacturer.With the use of Ericsson's money and technology and GCCT's knowledge of the French market,the two companies created a new entity and beat out Northern Telecom for a $100 million contract with the French government.What is the relationship between the two companies an example of?

Even though it is not actively involved in global marketing,Hennessey Enterprises,a Canadian business,agreed to sell 2,000 of its stress-reducing products to a distribution company in Norway.This would be an example of exporting.

What is the term for an exclusion of all products from certain countries or companies by a government or group?

Which of the following describes a common criticism of multinational companies?

While some countries have elements of both capitalism and socialism,most nations are at one political extreme or the other.

Assume you are the president of a company that manufactures wooden bowls,cutting boards,and spoons.Your company is considering marketing its kitchen items globally.List four important external environmental factors that should be examined for each country you are considering for this global venture.

Which of the following statements best describes the political environment?

A deodorant manufacturer wants to expand its marketing in Southeast Asia,but it has found research that shows fewer than 10 percent of people in those countries use deodorant daily.Assuming this information is true,the deodorant manufacturer would NOT be likely to use which of the following marketing mix strategies?

In the context of global marketing,when a company either creates a new product for a market or dramatically changes an existing product,which type of strategy is the company using?

To replace GATT,The Uruguay Round of trade negotiations created which of the following?

DigiSystems,Inc.manufactures personal gauges for measuring contact with potentially hazardous materials.Its management wants to expand into international markets while also limiting the risks involved.Additionally,DigiSystems has a limited capital base for new or expanded facilities.Which of the following options for entering international markets should DigiSystems use?

Caterpillar,Inc.is the world's largest manufacturer of earth-moving and construction equipment.Kirovsky is a large Russian manufacturer of the same type of products.When the two companies created NEVAMASH,a new company,what were they entering? .

Which of the following statements best describes the use of the Internet in global marketing?