Question 1

The 4 Ps of the marketing mix are ________.

Accepted Answer

A)  product/service, price, place, people 
B)  potential, price, place, people 
C)  product/service, price, place, promotion 
D)  product/service, promotion, potential, price 
E)  price, purchase, placement, product/service 
A)  product/service, price, place, people 
B)  potential, price, place, people 
C)  product/service, price, place, promotion 
D)  product/service, promotion, potential, price 
E)  price, purchase, placement, product/service

Question 2

Discuss some of the positive effects of the adoption of digital technologies on today's marketing practices.

Accepted Answer

Digital technologies allow for greater c

Question 3

Companies that "put the consumer first" in their business thinking and planning are exhibiting a ________.

Accepted Answer

A)  production orientation 
B)  selling orientation 
C)  marketing orientation 
D)  segmenting orientation 
E)  product orientation 
A)  production orientation 
B)  selling orientation 
C)  marketing orientation 
D)  segmenting orientation 
E)  product orientation

Question 4

The internet offers marketers the ability to customize their products,services,and promotional messages to individual consumers,as seen in how Amazon.com sends mass e-mails to all their existing customers telling them about a new promotional offer.

Accepted Answer

A) True 
 B)False

Question 5

Narrowcasting is a method that enables marketers to develop and deliver more customized messages to increasingly smaller markets on an ongoing basis.

Accepted Answer

A) True 
 B)False

Question 6

During historical periods when demand exceeded supply,businesses adopted the ________ orientation.

Accepted Answer

A)  marketing 
B)  technology 
C)  societal 
D)  production 
E)  product 
A)  marketing 
B)  technology 
C)  societal 
D)  production 
E)  product

Question 7

Depending on where we are born,we all have different biological needs.

Accepted Answer

A) True 
 B)False

Question 8

The adoption of digital technologies has introduced drastic changes into the business environment,including which of the following?

Accepted Answer

A)  Customers are forced to deal with distribution outlets and middlemen in order to obtain goods. 
B)  The exchange between marketers and customers is less interactive than in the past. 
C)  Consumers face more barriers to accessing information. 
D)  Marketers can offer more products and services than ever before. 
E)  Market research has become significantly more difficult. 
A)  Customers are forced to deal with distribution outlets and middlemen in order to obtain goods. 
B)  The exchange between marketers and customers is less interactive than in the past. 
C)  Consumers face more barriers to accessing information. 
D)  Marketers can offer more products and services than ever before. 
E)  Market research has become significantly more difficult.

Question 9

Packaging and warranties are elements of which of the four Ps?

Accepted Answer

A)  price 
B)  people 
C)  promotion 
D)  place 
E)  product 
A)  price 
B)  people 
C)  promotion 
D)  place 
E)  product

The 4 Ps of the marketing mix are ________.

Discuss some of the positive effects of the adoption of digital technologies on today's marketing practices.

Companies that "put the consumer first" in their business thinking and planning are exhibiting a ________.

The internet offers marketers the ability to customize their products,services,and promotional messages to individual consumers,as seen in how Amazon.com sends mass e-mails to all their existing customers telling them about a new promotional offer.

Narrowcasting is a method that enables marketers to develop and deliver more customized messages to increasingly smaller markets on an ongoing basis.

During historical periods when demand exceeded supply,businesses adopted the ________ orientation.

Depending on where we are born,we all have different biological needs.

The adoption of digital technologies has introduced drastic changes into the business environment,including which of the following?

Packaging and warranties are elements of which of the four Ps?

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Exam 1: Consumer Behavior: Meeting Changes and Challenges

The 4 Ps of the marketing mix are ________.

Discuss some of the positive effects of the adoption of digital technologies on today's marketing practices.

Companies that "put the consumer first" in their business thinking and planning are exhibiting a ________.

The internet offers marketers the ability to customize their products,services,and promotional messages to individual consumers,as seen in how Amazon.com sends mass e-mails to all their existing customers telling them about a new promotional offer.

Narrowcasting is a method that enables marketers to develop and deliver more customized messages to increasingly smaller markets on an ongoing basis.

During historical periods when demand exceeded supply,businesses adopted the ________ orientation.

Depending on where we are born,we all have different biological needs.

The adoption of digital technologies has introduced drastic changes into the business environment,including which of the following?

Packaging and warranties are elements of which of the four Ps?

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters