Question 1

Identify and discuss four characteristics that typify a modern social system.

Accepted Answer

Students may choose and discuss any four

Question 2

Trendy items such as fashion accessories tend to diffuse more easily than products used in private because fashion accessories have greater ________.

Accepted Answer

A)  relative advantage 
B)  compatibility 
C)  complexity 
D)  trialability 
E)  observability 
A)  relative advantage 
B)  compatibility 
C)  complexity 
D)  trialability 
E)  observability

Question 3

TABLE MINI CASE: Cynthia recently saw a new coffee table being offered by a popular furniture designer. She thinks the table would go nicely in her living room.Her friend, Steve, has very tasteful furniture in his home and seems to know quite a bit about furniture, so Cynthia asks Steve for advice about whether the coffee table would match the other design elements in her living room.Cynthia spends about three weeks thinking about it before she makes the decision to buy the table.
-In the TABLE MINI CASE,the new table style is an example of a ________.

Accepted Answer

A)  discontinuous innovation 
B)  dynamically discontinuous innovation 
C)  statically continuous innovation 
D)  dynamically continuous innovation 
E)  continuous innovation 
A)  discontinuous innovation 
B)  dynamically discontinuous innovation 
C)  statically continuous innovation 
D)  dynamically continuous innovation 
E)  continuous innovation

Question 4

Consumer innovators are less likely to be deal prone.

Accepted Answer

A) True 
 B)False

Question 5

Marketers should disregard the orientation of their target consumers' social system when seeking to gain acceptance for their new products.

Accepted Answer

A) True 
 B)False

Question 6

TABLE MINI CASE: Cynthia recently saw a new coffee table being offered by a popular furniture designer. She thinks the table would go nicely in her living room.Her friend, Steve, has very tasteful furniture in his home and seems to know quite a bit about furniture, so Cynthia asks Steve for advice about whether the coffee table would match the other design elements in her living room.Cynthia spends about three weeks thinking about it before she makes the decision to buy the table.
-In the TABLE MINI CASE,when Cynthia thinks the table would go nicely in her living room and seeks Steve's opinion,she is at the ________ stage of the adoption process.

Accepted Answer

A)  awareness 
B)  interest 
C)  evaluation 
D)  trial 
E)  adoption/rejection 
A)  awareness 
B)  interest 
C)  evaluation 
D)  trial 
E)  adoption/rejection

Question 7

Which of the following is true of the demographics of consumer innovators?

Accepted Answer

A)  they tend to be older than noninnovators 
B)  they have less formal education 
C)  they have higher personal or family incomes 
D)  they are likely to have lower occupational status 
E)  they tend to be more downscale than other consumer segments 
A)  they tend to be older than noninnovators 
B)  they have less formal education 
C)  they have higher personal or family incomes 
D)  they are likely to have lower occupational status 
E)  they tend to be more downscale than other consumer segments

Question 8

Consumer innovators are more dogmatic than noninnovators.

Accepted Answer

A) True 
 B)False

Question 9

The members of the ________ category of adopters are the very last consumers to purchase a new product.They are generally high risk-perceivers and the last ones to recognize the value of innovative products.

Accepted Answer

A)  innovator 
B)  early adopter 
C)  early majority 
D)  late majority 
E)  laggard 
A)  innovator 
B)  early adopter 
C)  early majority 
D)  late majority 
E)  laggard

Identify and discuss four characteristics that typify a modern social system.

Trendy items such as fashion accessories tend to diffuse more easily than products used in private because fashion accessories have greater ________.

Consumer innovators are less likely to be deal prone.

Marketers should disregard the orientation of their target consumers' social system when seeking to gain acceptance for their new products.

Which of the following is true of the demographics of consumer innovators?

Consumer innovators are more dogmatic than noninnovators.

The members of the ________ category of adopters are the very last consumers to purchase a new product.They are generally high risk-perceivers and the last ones to recognize the value of innovative products.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

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Exam 14: Consumers and the Diffusion of Innovations

Identify and discuss four characteristics that typify a modern social system.

Trendy items such as fashion accessories tend to diffuse more easily than products used in private because fashion accessories have greater ________.

Consumer innovators are less likely to be deal prone.

Marketers should disregard the orientation of their target consumers' social system when seeking to gain acceptance for their new products.

Which of the following is true of the demographics of consumer innovators?

Consumer innovators are more dogmatic than noninnovators.

The members of the ________ category of adopters are the very last consumers to purchase a new product.They are generally high risk-perceivers and the last ones to recognize the value of innovative products.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters