Exam 1: Welcome to the World of Marketing: Create and Deliver Value

Providing service to the customer after a purchase is not an activity associated with the value chain.

When comparing itself to its competitors, Hidden Valley describes its Ranch dressing as the original.This is the ________ the manufacturer has selected for the product.

Which of these statements about mass marketing is true?

A consumer paying for their purchases at a retail store with a credit card illustrates which of the following marketing concepts?

A ________ consists of all possible customers in a market regardless of the differences in their specific needs and wants.

For an exchange to occur, ________.

A ________ is a good, service, idea, place, or person--whatever is offered for sale in the exchange.

Explain why and how a company would adopt a consumer orientation.

The marketing mix is the marketer's strategic toolbox.

The pricing element of the marketing mix always involves monetary exchanges.

Discuss how the principles of marketing can be applied to people.

Which of the following is an example of a not-for-profit organization that would use marketing principles?

Which of the following is the best example of a service?

Can a consumer of a product be a stakeholder in the company that markets the product? Briefly explain your answer.

Marketing of goods and services from one organization to the other is called ________

Explain how marketers are held accountable for the results of their work, including a discussion of scorecards and ROI.

________ is the assignment of a product's value, or the amount the consumer must exchange to receive the offering.

Alex paid for a(n) ________ when he took his car to the carwash to be washed and waxed.

A ________ is a series of activities involved in designing, producing, marketing, delivering, and supporting any product.

In general, companies that focus on a triple bottom line are most likely to place a priority on which of the following?