Exam 12: Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics

Burt can visit his local hardware store and buy one 4-inch paint brush and not the case of 24 brushes that the retailer had to buy.This is an example of how the channel of distribution facilitates ________.

Free

(Multiple Choice)

4.8/5

(42)

Question 1

Correct Answer:

Verified

Store location planners look at a store's ________, the geographic zone that accounts for the majority of its sales and customers.

Free

(Multiple Choice)

4.9/5

(39)

Question 2

Correct Answer:

Verified

Explain the concept of a hybrid marketing system.What might be the advantages of a company implementing this type of marketing system?

Free

(Essay)

4.8/5

(31)

Question 3

Correct Answer:

Verified

Hybrid marketing systems use a number of different channels and communication methods to serve a target market.A hybrid marketing system might use all or some of the following: direct sales, distributors, retail sales, and direct mail.Hybrid marketing systems can offer companies certain competitive advantages, including increased coverage of the market, lower marketing costs, and a greater potential for customization.

A major manufacturer of bread sells its finished products to a grocery store chain.This grocery store then sells the bread to its customers.What type of channel of distribution is this, and what are the levels of distribution?

(Essay)

4.8/5

(38)

Question 4

Which of the following is most likely true about shoppers who prefer to shop at lifestyle centers?

(Multiple Choice)

4.9/5

(38)

Question 5

Limited-service merchant wholesalers are less likely than full-service merchant wholesalers to do which of the following?

(Multiple Choice)

4.8/5

(39)

Question 6

According to the ________ hypothesis, new retailing forms often begin as low-margin, low-price, low-status operations to challenge established retailers, then become successful, and eventually take the place of the established retailers they had challenged.

(Multiple Choice)

4.9/5

(40)

Question 7

Which of the following is any method a firm uses to complete an exchange that does NOT require a customer to visit a store?

(Multiple Choice)

4.9/5

(39)

Question 8

How has the Internet most likely affected the distribution channel of an artisan who makes handmade dolls that had been sold only at craft shows?

(Essay)

4.8/5

(31)

Question 9

Explain why inventory control has such a major impact on the costs of logistics.

(Essay)

4.8/5

(39)

Question 10

Compare the responsibilities associated with full-service merchant wholesalers to those associated with limited-service merchant wholesalers.

(Essay)

4.9/5

(46)

Question 11

In a brief essay, explain the concept of the supply chain

(Essay)

4.9/5

(41)

Question 12

Channels that contain intermediaries are indirect.

(True/False)

4.8/5

(36)

Question 13

When two or more separately owned retail firms combine, a(n) ________ has occurred.

(Multiple Choice)

4.9/5

(34)

Question 14

The Healthy Bites Grill is fast-food restaurant chain that sells burgers made from lean buffalo meat, fries that aren't fried, and veggie pockets with soy cheese.The company is four years old and already has outlets in New York, Japan, Canada, and Kuwait, and has plans to expand to many other markets.In which stage of the retail life cycle is the Healthy Bites Grill?

(Multiple Choice)

4.9/5

(37)

Question 15

Limited-service wholesalers do not take title to the merchandise they handle.

(True/False)

4.9/5

(41)

Question 16

Retail stores are often classified on the breadth and depth of their merchandise assortment.The breadth of the merchandise is the number of different lines available.The merchandise breadth may be classified as or .

(Multiple Choice)

4.8/5

(33)

Question 17

A firm that brings in outside companies to accomplish supply chain activities is using ________.

(Multiple Choice)

4.8/5

(34)

Question 18

________ carry a narrow assortment of product lines with deep assortments within those lines.

(Multiple Choice)

4.8/5

(31)

Question 19

Which of the following is the process of designing, managing, and improving the movement of products through the supply chain?

(Multiple Choice)

4.8/5

(33)

Question 20

Showing 1 - 20 of 150

Burt can visit his local hardware store and buy one 4-inch paint brush and not the case of 24 brushes that the retailer had to buy.This is an example of how the channel of distribution facilitates ________.

Store location planners look at a store's ________, the geographic zone that accounts for the majority of its sales and customers.

Explain the concept of a hybrid marketing system.What might be the advantages of a company implementing this type of marketing system?

A major manufacturer of bread sells its finished products to a grocery store chain.This grocery store then sells the bread to its customers.What type of channel of distribution is this, and what are the levels of distribution?

Which of the following is most likely true about shoppers who prefer to shop at lifestyle centers?

Limited-service merchant wholesalers are less likely than full-service merchant wholesalers to do which of the following?

According to the ________ hypothesis, new retailing forms often begin as low-margin, low-price, low-status operations to challenge established retailers, then become successful, and eventually take the place of the established retailers they had challenged.

Which of the following is any method a firm uses to complete an exchange that does NOT require a customer to visit a store?

How has the Internet most likely affected the distribution channel of an artisan who makes handmade dolls that had been sold only at craft shows?

Explain why inventory control has such a major impact on the costs of logistics.

Compare the responsibilities associated with full-service merchant wholesalers to those associated with limited-service merchant wholesalers.

In a brief essay, explain the concept of the supply chain

Channels that contain intermediaries are indirect.

When two or more separately owned retail firms combine, a(n) ________ has occurred.

Limited-service wholesalers do not take title to the merchandise they handle.

Retail stores are often classified on the breadth and depth of their merchandise assortment.The breadth of the merchandise is the number of different lines available.The merchandise breadth may be classified as or .

A firm that brings in outside companies to accomplish supply chain activities is using ________.

________ carry a narrow assortment of product lines with deep assortments within those lines.

Which of the following is the process of designing, managing, and improving the movement of products through the supply chain?

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, Analyze, and Use Information

Consumer Behaviour: How and Why We Buy ?

Business-To-Business Markets: How and Why Organizations Buy?

Sharpen the Focus: Target Marketing Strategies and Customer Relationship

Create the Product

Manage the Product

Price the Product

One to Many to Many to Many: Traditional and New Media

Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling

Filters

Exam 12: Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics

Burt can visit his local hardware store and buy one 4-inch paint brush and not the case of 24 brushes that the retailer had to buy.This is an example of how the channel of distribution facilitates ________.

Store location planners look at a store's ________, the geographic zone that accounts for the majority of its sales and customers.

Explain the concept of a hybrid marketing system.What might be the advantages of a company implementing this type of marketing system?

A major manufacturer of bread sells its finished products to a grocery store chain.This grocery store then sells the bread to its customers.What type of channel of distribution is this, and what are the levels of distribution?

Which of the following is most likely true about shoppers who prefer to shop at lifestyle centers?

Limited-service merchant wholesalers are less likely than full-service merchant wholesalers to do which of the following?

According to the ________ hypothesis, new retailing forms often begin as low-margin, low-price, low-status operations to challenge established retailers, then become successful, and eventually take the place of the established retailers they had challenged.

Which of the following is any method a firm uses to complete an exchange that does NOT require a customer to visit a store?

How has the Internet most likely affected the distribution channel of an artisan who makes handmade dolls that had been sold only at craft shows?

Explain why inventory control has such a major impact on the costs of logistics.

Compare the responsibilities associated with full-service merchant wholesalers to those associated with limited-service merchant wholesalers.

In a brief essay, explain the concept of the supply chain

Channels that contain intermediaries are indirect.

When two or more separately owned retail firms combine, a(n) ________ has occurred.

Limited-service wholesalers do not take title to the merchandise they handle.

Retail stores are often classified on the breadth and depth of their merchandise assortment.The breadth of the merchandise is the number of different lines available.The merchandise breadth may be classified as ________ or ________.

A firm that brings in outside companies to accomplish supply chain activities is using ________.

________ carry a narrow assortment of product lines with deep assortments within those lines.

Which of the following is the process of designing, managing, and improving the movement of products through the supply chain?

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, Analyze, and Use Information

Consumer Behaviour: How and Why We Buy ?

Business-To-Business Markets: How and Why Organizations Buy?

Sharpen the Focus: Target Marketing Strategies and Customer Relationship

Create the Product

Manage the Product

Price the Product

One to Many to Many to Many: Traditional and New Media

Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling

Filters

Retail stores are often classified on the breadth and depth of their merchandise assortment.The breadth of the merchandise is the number of different lines available.The merchandise breadth may be classified as or .