Question 1

Although having something to eat or drink may be a want, the desire for a specific brand name is referred to as a need.

Accepted Answer

A) True 
 B)False

Question 2

________ is the first step in the process of decision making process in Marketing.

Accepted Answer

A) The marketing mix 
B) Total Quality Management 
C) Understand the Opportunity 
D) Customer relationship management 
E) Value proposition creation 
A) The marketing mix 
B) Total Quality Management 
C) Understand the Opportunity 
D) Customer relationship management 
E) Value proposition creation

Question 3

A new shampoo advertisement on television tells all of the wonderful benefits the consumer will enjoy when using one company's shampoo as opposed to another shampoo.What is this company seeking to convey in this television commercial?

Accepted Answer

A) the product's time utility 
B) the product's distinctive competency 
C) the company's production orientation 
D) the company's marketing segmentation process 
E) the product's differential benefits 
A) the product's time utility 
B) the product's distinctive competency 
C) the company's production orientation 
D) the company's marketing segmentation process 
E) the product's differential benefits

Question 4

Ruth Terry is a realtor.In her ads, Terry offers the free use of a moving truck to every customer she helps either buy or sell a house.This free use of a moving truck is an example of a(n) ________.

Accepted Answer

A) benefit 
B) demand 
C) social marketing concept 
D) need 
E) production orientation 
A) benefit 
B) demand 
C) social marketing concept 
D) need 
E) production orientation

Question 5

The promotion element of the marketing mix includes the design of the product.

Accepted Answer

A) True 
 B)False

Question 6

Needs relate to either physical or psychological functions.How does Levi Strauss & Co.satisfy both of these needs with Levi's jeans?

Accepted Answer

Levi Strauss & Co.jeans meet p

Question 7

Which of the following is NOT a marketing field?

Accepted Answer

A) supply-channel management 
B) accounting 
C) brand management 
D) advertising 
E) new product planning 
A) supply-channel management 
B) accounting 
C) brand management 
D) advertising 
E) new product planning

Question 8

Carrie is shopping for a new watch.She is looking at a Timex and at a Rolex.The fact that either watch will give her the correct time is an example of a ________.

Accepted Answer

A) Benefit 
B) Want 
C) Demand 
D) Need 
E) Drive 
A) Benefit 
B) Want 
C) Demand 
D) Need 
E) Drive

Question 9

What is a value chain?

Accepted Answer

The value chain is a useful way to appre

Question 10

What does the phrase "exchange relationship" mean in relation to marketing?

Accepted Answer

An exchange occurs when something is obt

Question 11

Explain the concept of business-to-business marketing and give an example of a business-to-business transaction.

Accepted Answer

Business-to-business marketing

Question 12

The phenomenon of ________ includes consumers creating their own ads and buying and selling products on eBay.

Accepted Answer

A) production orientation 
B) the triple bottom line orientation 
C) consumer-generated content 
D) socially responsible marketing 
E) the marketing concept 
A) production orientation 
B) the triple bottom line orientation 
C) consumer-generated content 
D) socially responsible marketing 
E) the marketing concept

Question 13

Within the context of the marketing mix, place refers to the availability of the product to the customer at the desired time and location.

Accepted Answer

A) True 
 B)False

Question 14

The first phase of marketing decision making process is the development of a market position.

Accepted Answer

A) True 
 B)False

Question 15

A ________ is a distinctive group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market.

Accepted Answer

A) market segment 
B) popular culture 
C) mass market 
D) market mix 
E) market position 
A) market segment 
B) popular culture 
C) mass market 
D) market mix 
E) market position

Question 16

Alcoholism and cigarette smoking are both examples of ________.

Accepted Answer

A) anticonsumption behaviors 
B) bait-and-switch behaviors 
C) consumer addictions 
D) shrinkage 
E) consumed consumer behaviors 
A) anticonsumption behaviors 
B) bait-and-switch behaviors 
C) consumer addictions 
D) shrinkage 
E) consumed consumer behaviors

Question 17

A(n) ________ occurs when Rhonda Albers trades Max Lynch three hours of babysitting his three-year-old daughter for fixing the hole in her porch roof.

Accepted Answer

A) differential benefit 
B) promotion 
C) exchange 
D) reciprocal loss 
E) virtual trade 
A) differential benefit 
B) promotion 
C) exchange 
D) reciprocal loss 
E) virtual trade

Question 18

Apple relied on its inventive product designers to create a ________, a futuristic looking computer in a multitude of colors.

Accepted Answer

A) promotion 
B) value chain 
C) service 
D) differential benefit 
E) market segment 
A) promotion 
B) value chain 
C) service 
D) differential benefit 
E) market segment

Question 19

Which of the following is a true statement about the Four Ps of the marketing mix?

Accepted Answer

A) A decision about one of the Ps affects every other marketing-mix decision. 
B) Product is always the most important of the Four Ps. 
C) Place is typically the least important of the Four Ps. 
D) The Four Ps have little effect on a product's market position. 
E) The Four Ps are used to determine a product's target market. 
A) A decision about one of the Ps affects every other marketing-mix decision. 
B) Product is always the most important of the Four Ps. 
C) Place is typically the least important of the Four Ps. 
D) The Four Ps have little effect on a product's market position. 
E) The Four Ps are used to determine a product's target market.

Question 20

An entertainer such as Garth Brooks, a television show, and a magazine subscription are all examples of products.

Accepted Answer

A) True 
 B)False

Although having something to eat or drink may be a want, the desire for a specific brand name is referred to as a need.

________ is the first step in the process of decision making process in Marketing.

A new shampoo advertisement on television tells all of the wonderful benefits the consumer will enjoy when using one company's shampoo as opposed to another shampoo.What is this company seeking to convey in this television commercial?

Ruth Terry is a realtor.In her ads, Terry offers the free use of a moving truck to every customer she helps either buy or sell a house.This free use of a moving truck is an example of a(n) ________.

The promotion element of the marketing mix includes the design of the product.

Needs relate to either physical or psychological functions.How does Levi Strauss & Co.satisfy both of these needs with Levi's jeans?

Which of the following is NOT a marketing field?

Carrie is shopping for a new watch.She is looking at a Timex and at a Rolex.The fact that either watch will give her the correct time is an example of a ________.

What is a value chain?

What does the phrase "exchange relationship" mean in relation to marketing?

Explain the concept of business-to-business marketing and give an example of a business-to-business transaction.

The phenomenon of ________ includes consumers creating their own ads and buying and selling products on eBay.

Within the context of the marketing mix, place refers to the availability of the product to the customer at the desired time and location.

The first phase of marketing decision making process is the development of a market position.

A ________ is a distinctive group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market.

Alcoholism and cigarette smoking are both examples of ________.

A(n) ________ occurs when Rhonda Albers trades Max Lynch three hours of babysitting his three-year-old daughter for fixing the hole in her porch roof.

Apple relied on its inventive product designers to create a ________, a futuristic looking computer in a multitude of colors.

Which of the following is a true statement about the Four Ps of the marketing mix?

An entertainer such as Garth Brooks, a television show, and a magazine subscription are all examples of products.

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, Analyze, and Use Information

Consumer Behaviour: How and Why We Buy ?

Business-To-Business Markets: How and Why Organizations Buy?

Sharpen the Focus: Target Marketing Strategies and Customer Relationship

Create the Product

Manage the Product

Price the Product

One to Many to Many to Many: Traditional and New Media

Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling

Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics

Filters

Exam 1: Welcome to the World of Marketing: Create and Deliver Value

Although having something to eat or drink may be a want, the desire for a specific brand name is referred to as a need.

________ is the first step in the process of decision making process in Marketing.

A new shampoo advertisement on television tells all of the wonderful benefits the consumer will enjoy when using one company's shampoo as opposed to another shampoo.What is this company seeking to convey in this television commercial?

Ruth Terry is a realtor.In her ads, Terry offers the free use of a moving truck to every customer she helps either buy or sell a house.This free use of a moving truck is an example of a(n) ________.

The promotion element of the marketing mix includes the design of the product.

Needs relate to either physical or psychological functions.How does Levi Strauss & Co.satisfy both of these needs with Levi's jeans?

Which of the following is NOT a marketing field?

Carrie is shopping for a new watch.She is looking at a Timex and at a Rolex.The fact that either watch will give her the correct time is an example of a ________.

What is a value chain?

What does the phrase "exchange relationship" mean in relation to marketing?

Explain the concept of business-to-business marketing and give an example of a business-to-business transaction.

The phenomenon of ________ includes consumers creating their own ads and buying and selling products on eBay.

Within the context of the marketing mix, place refers to the availability of the product to the customer at the desired time and location.

The first phase of marketing decision making process is the development of a market position.

A ________ is a distinctive group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market.

Alcoholism and cigarette smoking are both examples of ________.

A(n) ________ occurs when Rhonda Albers trades Max Lynch three hours of babysitting his three-year-old daughter for fixing the hole in her porch roof.

Apple relied on its inventive product designers to create a ________, a futuristic looking computer in a multitude of colors.

Which of the following is a true statement about the Four Ps of the marketing mix?

An entertainer such as Garth Brooks, a television show, and a magazine subscription are all examples of products.

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, Analyze, and Use Information

Consumer Behaviour: How and Why We Buy ?

Business-To-Business Markets: How and Why Organizations Buy?

Sharpen the Focus: Target Marketing Strategies and Customer Relationship

Create the Product

Manage the Product

Price the Product

One to Many to Many to Many: Traditional and New Media

Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling

Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics

Filters