Question 1

Companies that have a ________ orientation tend to be more successful at making one-time sales than at building repeat business.

Accepted Answer

A) consumer 
B) marketing 
C) selling 
D) societal 
E) relationship 
A) consumer 
B) marketing 
C) selling 
D) societal 
E) relationship

Question 2

________ is a decision process in which marketing managers determine the strategies that will help the firm meet its long-term objectives and then execute those strategies using the tools they have at their disposal.

Accepted Answer

A) Total Quality Management 
B) Sustainability 
C) Return on investment 
D) Marketing 
E) The open source model 
A) Total Quality Management 
B) Sustainability 
C) Return on investment 
D) Marketing 
E) The open source model

Question 3

Social networking is an integral part of which of the following?

Accepted Answer

A) the triple bottom line orientation 
B) lifetime value of a customer 
C) the value chain 
D) Web 2.0 
E) Web 1.0 
A) the triple bottom line orientation 
B) lifetime value of a customer 
C) the value chain 
D) Web 2.0 
E) Web 1.0

Question 4

Marketers define a need as the difference between a consumer's actual state and some ideal or desired state.

Accepted Answer

A) True 
 B)False

Question 5

Coca-Cola's unique and skillful marketing communications represent the company's ________.

Accepted Answer

A) consumer-generated value 
B) production orientation 
C) distinctive competency 
D) return on investments 
E) lifetime value 
A) consumer-generated value 
B) production orientation 
C) distinctive competency 
D) return on investments 
E) lifetime value

Question 6

A ________ is the outcome that motivates a customer's buying behavior.

Accepted Answer

A) benefit 
B) demand 
C) value 
D) need 
E) want 
A) benefit 
B) demand 
C) value 
D) need 
E) want

Question 7

With the advent of the Internet, a CRM approach became much easier to implement.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is a major marketing decision for most companies?

Accepted Answer

A) the type of metrics used to calculate ROI 
B) how many people to employ 
C) the geographic layout of the factory making the product 
D) which products to market to which consumers without turning off other consumers 
E) the accounting method used to report earnings 
A) the type of metrics used to calculate ROI 
B) how many people to employ 
C) the geographic layout of the factory making the product 
D) which products to market to which consumers without turning off other consumers 
E) the accounting method used to report earnings

Question 9

The relationship between marketing and ___________is a two-way street.Marketers influence what is popular, but products and the communication of those products also reflect the key social beliefs and values of the times.

Accepted Answer

A) myths 
B) social services 
C) consumer goods 
D) Popular culture 
E) value propositions 
A) myths 
B) social services 
C) consumer goods 
D) Popular culture 
E) value propositions

Question 10

Which element of the marketing mix is most closely associated with a company's supply chain?

Accepted Answer

A) production 
B) place 
C) price 
D) profit 
E) promotion 
A) production 
B) place 
C) price 
D) profit 
E) promotion

Companies that have a ________ orientation tend to be more successful at making one-time sales than at building repeat business.

________ is a decision process in which marketing managers determine the strategies that will help the firm meet its long-term objectives and then execute those strategies using the tools they have at their disposal.

Social networking is an integral part of which of the following?

Marketers define a need as the difference between a consumer's actual state and some ideal or desired state.

Coca-Cola's unique and skillful marketing communications represent the company's ________.

A ________ is the outcome that motivates a customer's buying behavior.

With the advent of the Internet, a CRM approach became much easier to implement.

Which of the following is a major marketing decision for most companies?

The relationship between marketing and ___________is a two-way street.Marketers influence what is popular, but products and the communication of those products also reflect the key social beliefs and values of the times.

Which element of the marketing mix is most closely associated with a company's supply chain?

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, Analyze, and Use Information

Consumer Behaviour: How and Why We Buy ?

Business-To-Business Markets: How and Why Organizations Buy?

Sharpen the Focus: Target Marketing Strategies and Customer Relationship

Create the Product

Manage the Product

Price the Product

One to Many to Many to Many: Traditional and New Media

Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling

Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics

Filters

Exam 1: Welcome to the World of Marketing: Create and Deliver Value

Companies that have a ________ orientation tend to be more successful at making one-time sales than at building repeat business.

________ is a decision process in which marketing managers determine the strategies that will help the firm meet its long-term objectives and then execute those strategies using the tools they have at their disposal.

Social networking is an integral part of which of the following?

Marketers define a need as the difference between a consumer's actual state and some ideal or desired state.

Coca-Cola's unique and skillful marketing communications represent the company's ________.

A ________ is the outcome that motivates a customer's buying behavior.

With the advent of the Internet, a CRM approach became much easier to implement.

Which of the following is a major marketing decision for most companies?

The relationship between marketing and ___________is a two-way street.Marketers influence what is popular, but products and the communication of those products also reflect the key social beliefs and values of the times.

Which element of the marketing mix is most closely associated with a company's supply chain?

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, Analyze, and Use Information

Consumer Behaviour: How and Why We Buy ?

Business-To-Business Markets: How and Why Organizations Buy?

Sharpen the Focus: Target Marketing Strategies and Customer Relationship

Create the Product

Manage the Product

Price the Product

One to Many to Many to Many: Traditional and New Media

Advertising, Public Relations, Promotions, Direct Marketing and Personal Selling

Deliver the Value Through Supply Chain Management, Channels of Distribution, and Logistics

Filters