Exam 4: Consumer Behaviour: How and Why We Buy ?

Classical conditioning and operant conditioning are both examples of ________.

Consumers who feel that it's not worth the effort to consider any brands competing with their favorite brands are ________.

Which of the following is a social movement growing out of the increasing concern that our consumption behaviors are negatively affecting the physical environment?

A group coexisting with other groups in a larger culture whose members share a distinctive set of beliefs or characteristics is a ________.

________ refers to how positive a person's ________ is.

In a marketing context, a person's attitude has three components.What are these components? List and briefly describe each in the context of marketing.

There are people who have similar income and education levels, and often share tastes in clothing, decorating styles, and leisure activities.These people also share many political and religious beliefs as well as ideas regarding valued activities and goals.These people could all be categorized as being in the same ________.

Juana looked at her September issue of O magazine and did not see anything of interest.However, after her mother was diagnosed with bipolar disorder, Juana found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem.The fact that the boring issue became quite interesting is most directly due to a change in Juana's ________.

Purchase decision making usually begins with information search and then moves to evaluation of alternatives.

Companies using a green marketing strategy are trying to appeal to the growing trend of environmentalism.

There is a trend in the United States toward rediscovering the flavor of regional cooking and the use of locally grown ingredients.People are choosing to spend hours in the kitchen using only the freshest ingredients to recreate culinary traditions.This change in ________ is one of the reasons the number of farmers markets in the United States has increased by 70 percent in the last eight years.

________ is the knowing component of attitudes.It is the beliefs or knowledge a person has about a product and its important characteristics.

The creation of brand loyalty has had little effect upon marketing and consumer purchases over the years.

Exposure, attention, and interpretation are the three components that affect an individual's process of ________.

Compare the habitual decision-making process and the extended problem-solving process.Give an example of when a consumer might use each in the consumer decision-making process.

How do marketers deliberately play a part in enforcing society's expectations regarding gender roles?

Which internal influence on consumer behavior most likely explains why so many ads contain puppies, kittens, and small children that have nothing to do with the product? Explain your answer.

Behavioral targeting is a marketing strategy used exclusively on the Internet.

________ are deeply held beliefs about right and wrong ways to live.

Some expectations regarding appropriate attitudes, behaviors, and appearances for men and women come from society's strong pressure to conform to ________.