Exam 5: Business-To-Business Markets: How and Why Organizations Buy?

Prudential Health Care's ________ allows its corporate customers to enroll new employees and check eligibility and claim status themselves.

Which of the following statements does NOT apply to the North American Industry Classification System (NAICS)?

A sign company creates and prints the full-sized vinyl sheets that make it quick and easy to change the promotion on a billboard.If a change in the price of petroleum (a necessary ingredient for the production of plastic) forced manufacturers of vinyl sheets to increase their price by 20 percent, the company would still need to buy the same amount to meet its customers' needs.Therefore, demand for vinyl sheets by companies that use this product to create billboard ads is ________.

Joint demand occurs when three or more goods are necessary to create a product.

Why is the new-task buy situation both a great opportunity and a challenge for a marketer?

A(n)________ is a system that links invited groups of suppliers and partners over the Web, allowing companies to collaborate with suppliers they trust without having to share sensitive information with others.

Many B2B marketers can take advantage of the ________ of business customers, focusing their sale efforts and perhaps even locating their distribution centres in a single region.

________ is the marketing of goods and services that businesses and other organizations buy for purposes other than personal consumption.

Which of the following make up the largest single business and organizational market in the Canada?

Which of the following statements about the product and supplier selection stage of the business buying decision process is true?

For complex purchases, the buying centre will typically decide what type of sourcing to use in the ________ stage of the business buying decision process.

Most demand for business-to-business products is ________.

The city of St.Louis buys a golf turf mower for maintaining the city's golf course in Forest Park.The city of St.Louis is in the ________ class of business customers.

How might a company in the B2B market use a private exchange?

What is the difference between extranets and intranets? Discuss how each system is used.

Why is the demand in business-to-business markets mostly inelastic?

The individual who develops the product specifications for a complex product would likely assume the role of influencer in the buying centre.

Compare the three business-to-business buyclasses.

________ are B2B customers for raw materials.

Which of the following statements about organizational markets is true?