Exam 5: Business-To-Business Markets: How and Why Organizations Buy?

The intranet and the extranet serve the same function for a company.

Which of the following is most likely to have an unprofessional or part-time buyer who needs more advice and assistance from marketers before and after a sale?

A company could reasonably expect use of both an intranet and extranet to ________.

Worthington Farm raises chickens.For years, it has used wooden coops to haul its poultry to market.When Bob Worthington went to reuse some of his coops, he noticed many of them could not be sufficiently cleaned for reuse and ought to be replaced.Worthington was at which stage of the business buying process?

Discuss the security issues of B2B e-commerce and how companies address those issues.

How does the problem recognition stage of the business buying decision process differ for straight rebuys and new-task buys?

The ________ is the member of the buying centre who actually needs the product.

Celarix.com is an Internet company that helps other businesses operating on the Internet handle distribution bottlenecks by offering software that manages tariffs and exchange rates for companies that ship internationally.Celarix.com engages in ________.

According to research, social media channels are most effective to reach and engage business prospects at ________.

The major classes of business-to-business customers are ________.

Which member of the buying centre typically has the most power?

Companies can use firewalls within their intranets to allow only designated employees access to certain parts of the system.

A Miami restaurant has created atmosphere through its subtle use of blue and green lighting, ceiling fans over each table, and frozen drinks.If its electrical energy supplier raises its prices, the restaurant will most likely ________.

A city decided to build a stadium to hold 19,000 people.It was a difficult decision because the city already had a 70,000 seat dome.City planners convinced the people of the city that the older dome was too large for most touring shows and better suited for sporting events.In terms of the buyclass framework, the decision to build a new stadium was a ________.

Computer maker Dell and Marriott hotels are both examples of which type of business-to-business customer?

Webinars and podcasts are among the most popular social media resources that business people use for information.

To keep customer records secure, B2B e-commerce sites use authentication.

PPG Industries buys silicon and uses it to manufacture glass for windows.PPG is a ________.

Walmart buys toothpaste, peanuts, and shoes to sell in its stores.Walmart is a ________.

Firewalls and encryption are both ________.