Exam 6: Sharpen the Focus: Target Marketing Strategies and Customer Relationship

The only time many people entertain is during November and December when their homes are decorated for the holidays.The increase in ads for prepared trays of food to be served at these functions is directly related to ________ segmentation.

Because Cruise Ships International currently has limited financial and personnel resources, it should avoid a concentrated targeting strategy until its resources are more substantial.

Customer relationship management (CRM) programs are often called interactive marketing programs.

In developing a new shoe, Reebok targeted the youth market.It used ________ segmentation to define its target market.

________ segmentation variables classify consumers on the basis of how they act toward, feel about, or use a product.

Companies can customize offerings by ________ so that people who live in certain area wil receive them and others will not.

Chinese Canadians are the fastest-growing minority group in the United States.

Your firm has decided to localize its products and services to meet local market demands.A good approach to use would be ________ segmentation.

A large chain amusement park sells tickets at its main gate for guests who are visiting the park for just that one day.The park also sells seasonal passes that can only be used on weekdays.What market segmentation is being implemented by the amusement park?

A perceptual map is used to ________.

A(n)________ would probably include customer demographics, location, lifestyle information, and a description of how frequently the customer buys the product.

Which of the following best explains why marketers do not consider social class segments as strictly as they once did?

When marketers at Procter & Gamble selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?

CRM stands for ________.

The division of buyers into groups based on lifestyle or personality characteristics is ________ segmentation.

A firm has categorized its customers into two groups, high-volume customers and low-volume customers.Explain the different styles of communication the firm should implement to reach each group of customers.

The Wright Bros.Collection is a catalog retailer that sells clothing and collectibles to aviation enthusiasts.Its ________ might be men and women between the ages of 25 and 55 who are risk takers.They belong to organizations such as the American Legion, the VFW, and the National Rifle Association of America.They are either pilots themselves or have close ties to a pilot.They prefer camping to taking a luxury cruise.Annually, they spend $900 on items purchased from nonstore retailers.

________ is a term for men who are keenly interested in fashion, home design, gourmet cooking, and personal care.

The Chinese Canadian segment of the population ________.

When Apple marketed its iPod to teens, it used a personality segmentation variable.