Question 1

List the five ways a writer can evaluate source materials.

Accepted Answer

Students may include the following responses:
• What is the purpose of the study?
• How the data was collected?
• How the data was analyzed?
• How was the data consistent with similar data from other studies?
• How old is the data?

Question 2

List five published examples of secondary data.

Accepted Answer

Students may include the following responses:
• Internet resources
• Journals, magazines, and newspapers
• Books
• Brochures and pamphlets
• Technical reports

Question 3

When the categories for a questionnaire item are mutually exclusive,you are covering every possible alternative.

Accepted Answer

A) True 
 B)False  True

Question 4

Managers need information to make good business decisions.

Accepted Answer

A) True 
 B)False

Question 5

If ten percent of all the employees at Target responded to a survey,we could conclude that the responses represented the views of the remaining employees.

Accepted Answer

A) True 
 B)False

Question 6

No questionnaire is complete without directions plus a name and return address.

Accepted Answer

A) True 
 B)False

Question 7

Free-response items are the easiest questions to tabulate and to be freely interpreted.

Accepted Answer

A) True 
 B)False

Question 8

Cross-tabulation is recommended when

Accepted Answer

A)  the responses you are tabulating are not complex. 
B)  you prefer to use tables rather than explaining numerical values in narrative text. 
C)  you used secondary sources and need footnotes to explain individual items in the table. 
D)  you suspect you will find sizable differences between the responses of respondent subgroups. 
E)  you need to include percent, valid percent, and cumulative percent columns in a table. 
A)  the responses you are tabulating are not complex. 
B)  you prefer to use tables rather than explaining numerical values in narrative text. 
C)  you used secondary sources and need footnotes to explain individual items in the table. 
D)  you suspect you will find sizable differences between the responses of respondent subgroups. 
E)  you need to include percent, valid percent, and cumulative percent columns in a table.

Question 9

Pace your analysis of the data in your report to avoid overwhelming your reader with too many facts and figures presented too quickly.

Accepted Answer

A) True 
 B)False

Question 10

What is wrong with creating three-dimensional graphics?

Accepted Answer

These types of graphics are difficult to

Question 11

Product mix is continuously adjusted to respond to changes in technology,legal requirements,the economy,and social preferences.

Accepted Answer

A) True 
 B)False

Question 12

If you ask about sensitive issues such as age or salary,narrow the categories presented as alternatives to encourage more specific responses.

Accepted Answer

A) True 
 B)False

Question 13

What are two primary disadvantages of mail questionnaires?

Accepted Answer

A)  The mailing costs are high, and the response rate is low. 
B)  The response rate may be low, and the respondents may not be representative of the population. 
C)  The mailing costs are high, and the validity may decrease because of the survey's anonymity. 
D)  Completing the questionnaire may be inconvenient, and respondents may not be representative of the population. 
E)  An interviewer is usually present to bias the responses, and respondents may not be totally honest. 
A)  The mailing costs are high, and the response rate is low. 
B)  The response rate may be low, and the respondents may not be representative of the population. 
C)  The mailing costs are high, and the validity may decrease because of the survey's anonymity. 
D)  Completing the questionnaire may be inconvenient, and respondents may not be representative of the population. 
E)  An interviewer is usually present to bias the responses, and respondents may not be totally honest.

Question 14

Describe the appropriate construction of a pie chart.

Accepted Answer

Use between three and five components; s

Question 15

Although a table has less visual impact than a graph,it is an efficient way to present numerical data and allow readers to compare figures.

Accepted Answer

A) True 
 B)False

Question 16

Information on a webpage is considered unpublished secondary data because it is not widely disseminated through primary sources.

Accepted Answer

A) True 
 B)False

Question 17

A cover letter that accompanies a questionnaire should be written as a(n)____ letter.

Accepted Answer

A)  request 
B)  bad-news 
C)  good-news 
D)  persuasive 
E)  informative 
A)  request 
B)  bad-news 
C)  good-news 
D)  persuasive 
E)  informative

Question 18

When arranging data in tables,you will confuse readers if you use a different organizational pattern than the pattern you used for questions in the questionnaire.

Accepted Answer

A) True 
 B)False

Question 19

Nearly all reporting tasks use secondary data.

Accepted Answer

A) True 
 B)False

Question 20

When you synthesize the data,you

Accepted Answer

A)  study each fact in isolation to draw valid conclusions. 
B)  look at each fact in combination with another fact to see if the findings reinforce your hypothesis. 
C)  study all the facts you've gathered separately and in combination to see how they fit with other findings. 
D)  tally the number of responses for each item in a questionnaire. 
E)  use cross-tabulation to edit the data for consistency and accuracy. 
A)  study each fact in isolation to draw valid conclusions. 
B)  look at each fact in combination with another fact to see if the findings reinforce your hypothesis. 
C)  study all the facts you've gathered separately and in combination to see how they fit with other findings. 
D)  tally the number of responses for each item in a questionnaire. 
E)  use cross-tabulation to edit the data for consistency and accuracy.

List the five ways a writer can evaluate source materials.

List five published examples of secondary data.

When the categories for a questionnaire item are mutually exclusive,you are covering every possible alternative.

Managers need information to make good business decisions.

If ten percent of all the employees at Target responded to a survey,we could conclude that the responses represented the views of the remaining employees.

No questionnaire is complete without directions plus a name and return address.

Free-response items are the easiest questions to tabulate and to be freely interpreted.

Cross-tabulation is recommended when

Pace your analysis of the data in your report to avoid overwhelming your reader with too many facts and figures presented too quickly.

What is wrong with creating three-dimensional graphics?

Product mix is continuously adjusted to respond to changes in technology,legal requirements,the economy,and social preferences.

If you ask about sensitive issues such as age or salary,narrow the categories presented as alternatives to encourage more specific responses.

What are two primary disadvantages of mail questionnaires?

Describe the appropriate construction of a pie chart.

Although a table has less visual impact than a graph,it is an efficient way to present numerical data and allow readers to compare figures.

Information on a webpage is considered unpublished secondary data because it is not widely disseminated through primary sources.

A cover letter that accompanies a questionnaire should be written as a(n)____ letter.

When arranging data in tables,you will confuse readers if you use a different organizational pattern than the pattern you used for questions in the questionnaire.

Nearly all reporting tasks use secondary data.

When you synthesize the data,you

Understanding Business Communication

Intercultural and Team Communication

Interpersonal Communication Skills

The Writing Process

Revising Your Writing

Neutral and Positive Messages

Persuasive Messages

Bad-News Messages

Writing the Report

Oral Presentation

Employment Communication

Filters

Exam 9: Planning the Report and Managing Data

List the five ways a writer can evaluate source materials.

List five published examples of secondary data.

When the categories for a questionnaire item are mutually exclusive,you are covering every possible alternative.

Managers need information to make good business decisions.

If ten percent of all the employees at Target responded to a survey,we could conclude that the responses represented the views of the remaining employees.

No questionnaire is complete without directions plus a name and return address.

Free-response items are the easiest questions to tabulate and to be freely interpreted.

Cross-tabulation is recommended when

Pace your analysis of the data in your report to avoid overwhelming your reader with too many facts and figures presented too quickly.

What is wrong with creating three-dimensional graphics?

Product mix is continuously adjusted to respond to changes in technology,legal requirements,the economy,and social preferences.

If you ask about sensitive issues such as age or salary,narrow the categories presented as alternatives to encourage more specific responses.

What are two primary disadvantages of mail questionnaires?

Describe the appropriate construction of a pie chart.

Although a table has less visual impact than a graph,it is an efficient way to present numerical data and allow readers to compare figures.

Information on a webpage is considered unpublished secondary data because it is not widely disseminated through primary sources.

A cover letter that accompanies a questionnaire should be written as a(n)____ letter.

When arranging data in tables,you will confuse readers if you use a different organizational pattern than the pattern you used for questions in the questionnaire.

Nearly all reporting tasks use secondary data.

When you synthesize the data,you

Understanding Business Communication

Intercultural and Team Communication

Interpersonal Communication Skills

The Writing Process

Revising Your Writing

Neutral and Positive Messages

Persuasive Messages

Bad-News Messages

Writing the Report

Oral Presentation

Employment Communication

Filters