Exam 4: Secondary Data and Databases

Why should companies consider creating an internal marketing database? Name some types of information that might be found in this database and sources of this information.

Which of the following is not a tool that is used in data mining?

A company may already possess secondary information.

Big data is more about "why" than "what."

Secondary data is available for nearly every research question.

Behavioral tracking has become the foundation of the television advertising industry.

Most consumers will never give up personal information to marketers.

A database could be created easier for a traditional store than for a Web retailer.

Secondary data can sometimes solve a marketing problem.

Which of the following is not a source of externally generated secondary data?

USA Today conducted a poll which found that 84% of the persons responding to the poll indicated they had changed in some significant way since 9/11.This type of data would be considered which of the following?

Which of the following would normally not be the result of a GIS effort?

Data-driven science allows us to collect data and then see what it tells us.This is a __________ traditional science.

What are some of the advantages of secondary data? More specifically,what are the advantages of secondary data over primary data?

Traditionally,the starting point for the development of an internal database was based on a firm's sales or inquiry processing and tracking system.

Gathering secondary data is often an effective way to clarify a marketing problem.

A marketing database would be easiest to set up for which type of business?

Which of the following websites would include the most credible data?

Data-driven science allows us to collect data and then see what it tells us.

GIS analysts and geographers talk about lines,points,and polygons (areas),while marketing researchers talk about roads,stores,and sales territories.