Question 1

Which of the following would not be a source of internally generated secondary data?

Accepted Answer

A) reports to stockholders 
B) government documents 
C) product testing results 
D) annual reports 
E) all of these are internally generated data 
A) reports to stockholders 
B) government documents 
C) product testing results 
D) annual reports 
E) all of these are internally generated data

Question 2

Mike's Seafood is a very successful Cajun restaurant chain in south Louisiana.How can a geographic information system (GIS)help the restaurant chain target its best customers?

Accepted Answer

A) GIS can pinpoint exactly where the restaurant's customer base is located,
Even down to the specific neighborhood, which would greatly assist a direct marketing effort. 
B) The map technology creates a visual translation of DSS. 
C) The map technology creates a visual translation of the URL. 
D) It can pinpoint the target marketing without the need for primary data, which makes it more cost effective. 
E) all of these 
A) GIS can pinpoint exactly where the restaurant's customer base is located,
Even down to the specific neighborhood, which would greatly assist a direct marketing effort. 
B) The map technology creates a visual translation of DSS. 
C) The map technology creates a visual translation of the URL. 
D) It can pinpoint the target marketing without the need for primary data, which makes it more cost effective. 
E) all of these

Which of the following would not be a source of internally generated secondary data?

Mike's Seafood is a very successful Cajun restaurant chain in south Louisiana.How can a geographic information system (GIS)help the restaurant chain target its best customers?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

Exam 4: Secondary Data and Databases

Which of the following would not be a source of internally generated secondary data?

Mike's Seafood is a very successful Cajun restaurant chain in south Louisiana.How can a geographic information system (GIS)help the restaurant chain target its best customers?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters