Question 1

Interviewing costs are dramatically reduced under which of the following sample type?

Accepted Answer

A) Systematic 
B) Simple random 
C) Stratified 
D) Cluster 
E) None of these 
A) Systematic 
B) Simple random 
C) Stratified 
D) Cluster 
E) None of these

Question 2

Probability samples are more popular in marketing research than nonprobability samples.

Accepted Answer

A) True 
 B)False

Question 3

Under the right circumstances and all other things equal,_________ produces the most efficient samples and provides the most precise or reliable estimates for a given sample size.

Accepted Answer

A) Proportional stratified allocation 
B) Disproportional stratified allocation 
C) Optimal allocation 
D) Disproportional Quota allocation 
E) None of these 
A) Proportional stratified allocation 
B) Disproportional stratified allocation 
C) Optimal allocation 
D) Disproportional Quota allocation 
E) None of these

Question 4

Convenience samples should not be used in marketing research.

Accepted Answer

A) True 
 B)False

Question 5

If the researcher is expecting different responses between males and females in a study,which type of sample might be most useful?

Accepted Answer

A) judgment 
B) snowball 
C) stratified random 
D) systematic random 
E) none of these 
A) judgment 
B) snowball 
C) stratified random 
D) systematic random 
E) none of these

Question 6

All other things equal,larger samples will have less ___________ than smaller samples.

Accepted Answer

A) measurement error 
B) sampling error 
C) time and cost 
D) nonsampling error 
E) interviewer error 
A) measurement error 
B) sampling error 
C) time and cost 
D) nonsampling error 
E) interviewer error

Question 7

In marketing research,it is always preferable to take a census rather than a sample of the population under study.

Accepted Answer

A) True 
 B)False

Question 8

________________ samples must be selected in such a way that every element of the population has a known and equal chance of being selected.

Accepted Answer

A) Cluster 
B) Simple random 
C) Convenience 
D) Systematic random 
E) Stratified random 
A) Cluster 
B) Simple random 
C) Convenience 
D) Systematic random 
E) Stratified random

Question 9

Systematic sampling includes a compromise for expediency and has a very small risk of producing a nonrepresentative sample.

Accepted Answer

A) True 
 B)False

Question 10

Developing an appropriate sampling frame is often one of the easiest things that a researcher faces.

Accepted Answer

A) True 
 B)False

Question 11

Stratified sampling is a type of probability sampling.

Accepted Answer

A) True 
 B)False

Question 12

Increasingly researchers are turning to methodologies that involve blending sample based on interviews collected by different means such as SMS,mail and telephone.

Accepted Answer

A) True 
 B)False

Question 13

The difference between the sample result and true population value is known as __________.

Accepted Answer

A) level of confidence 
B) nonsampling error 
C) acceptable error 
D) none of these 
A) level of confidence 
B) nonsampling error 
C) acceptable error 
D) none of these

Question 14

Which of the following sampling methods,if properly invoked,will produce projectable results?

Accepted Answer

A) quota 
B) convenience 
C) systematic 
D) snowball 
E) stratified quota 
A) quota 
B) convenience 
C) systematic 
D) snowball 
E) stratified quota

Question 15

Which of the following sampling techniques would give the researcher the most confidence in projecting the findings to the overall population?

Accepted Answer

A) quota 
B) projectable judgment 
C) simple random 
D) snowball 
E) stratified snowball 
A) quota 
B) projectable judgment 
C) simple random 
D) snowball 
E) stratified snowball

Question 16

A researcher invokes a pilot sample and finds that respondents from households
with less than $50,000 annual income respond very differently than respondents from households with greater than $50,000 annual income,with regard to the key survey questions.In addition,the researcher's preliminary results show greater variance among respondents in the over $50,000 households.Given the preceding,which probability sampling method should the researcher invoke and why?

Accepted Answer

When a key demographic factor is related

Question 17

Marketing researchers might view a respondent whose family works in marketing as a security threat.

Accepted Answer

A) True 
 B)False

Question 18

There are four types of probability sampling methods: simple random sampling,systematic sampling,quota sampling,and cluster sampling.

Accepted Answer

A) True 
 B)False

Question 19

Simple random samples require a detailed listing of the population of interest.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a correct statement regarding probability samples?

Accepted Answer

A) The researcher can be sure of obtaining information from a representative
Cross-section of the population of interest 
B) Sampling error can be computed. 
C) The survey results can be projected to the total population. 
D) All of these statements are correct. 
E) None of these are correct. 
A) The researcher can be sure of obtaining information from a representative
Cross-section of the population of interest 
B) Sampling error can be computed. 
C) The survey results can be projected to the total population. 
D) All of these statements are correct. 
E) None of these are correct.

Interviewing costs are dramatically reduced under which of the following sample type?

Probability samples are more popular in marketing research than nonprobability samples.

Under the right circumstances and all other things equal,_________ produces the most efficient samples and provides the most precise or reliable estimates for a given sample size.

Convenience samples should not be used in marketing research.

If the researcher is expecting different responses between males and females in a study,which type of sample might be most useful?

All other things equal,larger samples will have less ___________ than smaller samples.

In marketing research,it is always preferable to take a census rather than a sample of the population under study.

________________ samples must be selected in such a way that every element of the population has a known and equal chance of being selected.

Systematic sampling includes a compromise for expediency and has a very small risk of producing a nonrepresentative sample.

Developing an appropriate sampling frame is often one of the easiest things that a researcher faces.

Stratified sampling is a type of probability sampling.

Increasingly researchers are turning to methodologies that involve blending sample based on interviews collected by different means such as SMS,mail and telephone.

The difference between the sample result and true population value is known as __________.

Which of the following sampling methods,if properly invoked,will produce projectable results?

Which of the following sampling techniques would give the researcher the most confidence in projecting the findings to the overall population?

Marketing researchers might view a respondent whose family works in marketing as a security threat.

There are four types of probability sampling methods: simple random sampling,systematic sampling,quota sampling,and cluster sampling.

Simple random samples require a detailed listing of the population of interest.

Which of the following is a correct statement regarding probability samples?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

Exam 13: Basic Sampling Issues

Interviewing costs are dramatically reduced under which of the following sample type?

Probability samples are more popular in marketing research than nonprobability samples.

Under the right circumstances and all other things equal,_________ produces the most efficient samples and provides the most precise or reliable estimates for a given sample size.

Convenience samples should not be used in marketing research.

If the researcher is expecting different responses between males and females in a study,which type of sample might be most useful?

All other things equal,larger samples will have less ___________ than smaller samples.

In marketing research,it is always preferable to take a census rather than a sample of the population under study.

________________ samples must be selected in such a way that every element of the population has a known and equal chance of being selected.

Systematic sampling includes a compromise for expediency and has a very small risk of producing a nonrepresentative sample.

Developing an appropriate sampling frame is often one of the easiest things that a researcher faces.

Stratified sampling is a type of probability sampling.

Increasingly researchers are turning to methodologies that involve blending sample based on interviews collected by different means such as SMS,mail and telephone.

The difference between the sample result and true population value is known as __________.

Which of the following sampling methods,if properly invoked,will produce projectable results?

Which of the following sampling techniques would give the researcher the most confidence in projecting the findings to the overall population?

Marketing researchers might view a respondent whose family works in marketing as a security threat.

There are four types of probability sampling methods: simple random sampling,systematic sampling,quota sampling,and cluster sampling.

Simple random samples require a detailed listing of the population of interest.

Which of the following is a correct statement regarding probability samples?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters