Exam 13: Basic Sampling Issues

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The key to making accurate predictions about the characteristics or behavior of a large population on the basis of a relatively small sample lies in the way in which individuals are selected for the sample.

(True/False)

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Question 41

Distinguish between probability and nonprobability samples.What are the advantages and disadvantages of each?

(Essay)

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Question 42

In a _,data are obtained from or about every member of the population of interest,while in a ____,information is obtained from or about a part of the population and used to make estimates about various characteristics of the total population.

(Multiple Choice)

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Question 43

Which of the following types of samples enables the researcher to compute sampling error?

(Multiple Choice)

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Question 44

Which of the following is a nonprobability sample in which quotas,based on demographic or classification factors selected by the researcher,are established for population subgroups?

(Multiple Choice)

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Question 45

Which of the following sampling methods is the most statistically efficient (the most representative)?

(Multiple Choice)

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Question 46

A judgment sample enables the researcher to make statistical inferences about population values.

(True/False)

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Question 47

Proportional allocation is also referred to as optimal allocation.

(True/False)

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Question 48

A researcher randomly selected 10 census tracts from a metropolitan area.Within each census tract,30 households were randomly selected.The sampling technique just described would be a ______________.

(Multiple Choice)

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Question 49

The final step in the sampling process is execution of the operational sampling plan.

(True/False)

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Question 50

Which of the following sample types is often used as a substitute for simple random sampling?

(Multiple Choice)

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Question 51

If a researcher offers beer drinkers an extra incentive to recruit their friends who also drink beer to participate in the study,s/he is using a(n)________sample.

(Multiple Choice)

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Question 52

Nonprobability samples cost less than probability samples.

(True/False)

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Question 53

In order to compute a skip interval,the researcher needs to know the desired sample size and the __________.

(Multiple Choice)

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Question 54

The _____________ is a list of the members or elements from which units to be sampled are selected.

(Multiple Choice)

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Question 55

Which of the following is an advantage to internet sampling?

(Multiple Choice)

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Question 56

A shortcoming of Internet surveys relative to other modes of data collection is the need to input the data into a database after it has been collected.

(True/False)

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Question 57

Ideal census conditions are seldom available,even when the population is very small.

(True/False)

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Question 58

Showing 41 - 58 of 58

The key to making accurate predictions about the characteristics or behavior of a large population on the basis of a relatively small sample lies in the way in which individuals are selected for the sample.

Distinguish between probability and nonprobability samples.What are the advantages and disadvantages of each?

In a _,data are obtained from or about every member of the population of interest,while in a ____,information is obtained from or about a part of the population and used to make estimates about various characteristics of the total population.

Which of the following types of samples enables the researcher to compute sampling error?

Which of the following is a nonprobability sample in which quotas,based on demographic or classification factors selected by the researcher,are established for population subgroups?

Which of the following sampling methods is the most statistically efficient (the most representative)?

A judgment sample enables the researcher to make statistical inferences about population values.

Proportional allocation is also referred to as optimal allocation.

A researcher randomly selected 10 census tracts from a metropolitan area.Within each census tract,30 households were randomly selected.The sampling technique just described would be a ______________.

The final step in the sampling process is execution of the operational sampling plan.

Which of the following sample types is often used as a substitute for simple random sampling?

If a researcher offers beer drinkers an extra incentive to recruit their friends who also drink beer to participate in the study,s/he is using a(n)________sample.

Nonprobability samples cost less than probability samples.

In order to compute a skip interval,the researcher needs to know the desired sample size and the __________.

The _____________ is a list of the members or elements from which units to be sampled are selected.

Which of the following is an advantage to internet sampling?

A shortcoming of Internet surveys relative to other modes of data collection is the need to input the data into a database after it has been collected.

Ideal census conditions are seldom available,even when the population is very small.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

Exam 13: Basic Sampling Issues

The key to making accurate predictions about the characteristics or behavior of a large population on the basis of a relatively small sample lies in the way in which individuals are selected for the sample.

Distinguish between probability and nonprobability samples.What are the advantages and disadvantages of each?

In a ___________,data are obtained from or about every member of the population of interest,while in a ______________,information is obtained from or about a part of the population and used to make estimates about various characteristics of the total population.

Which of the following types of samples enables the researcher to compute sampling error?

Which of the following is a nonprobability sample in which quotas,based on demographic or classification factors selected by the researcher,are established for population subgroups?

Which of the following sampling methods is the most statistically efficient (the most representative)?

A judgment sample enables the researcher to make statistical inferences about population values.

Proportional allocation is also referred to as optimal allocation.

A researcher randomly selected 10 census tracts from a metropolitan area.Within each census tract,30 households were randomly selected.The sampling technique just described would be a ______________.

The final step in the sampling process is execution of the operational sampling plan.

Which of the following sample types is often used as a substitute for simple random sampling?

If a researcher offers beer drinkers an extra incentive to recruit their friends who also drink beer to participate in the study,s/he is using a(n)________sample.

Nonprobability samples cost less than probability samples.

In order to compute a skip interval,the researcher needs to know the desired sample size and the __________.

The _____________ is a list of the members or elements from which units to be sampled are selected.

Which of the following is an advantage to internet sampling?

A shortcoming of Internet surveys relative to other modes of data collection is the need to input the data into a database after it has been collected.

Ideal census conditions are seldom available,even when the population is very small.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Sample Size Determination

Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

In a _,data are obtained from or about every member of the population of interest,while in a ____,information is obtained from or about a part of the population and used to make estimates about various characteristics of the total population.