Question 1

A p value of .285 would be acceptable for a research analyst to reject the null hypothesis.

Accepted Answer

A) True 
 B)False

Question 2

ANOVA is used to analyze the differences of more than 2 means.

Accepted Answer

A) True 
 B)False

Question 3

When testing hypotheses about frequency distributions,nominal variables are acceptable.

Accepted Answer

A) True 
 B)False

Question 4

Samples in which the measurement of a variable in one population may influence the measurement of the variable in the other are called:

Accepted Answer

A) stratified samples. 
B) dependent samples. 
C) related samples. 
D) constrained samples. 
E) nonprobability samples. 
A) stratified samples. 
B) dependent samples. 
C) related samples. 
D) constrained samples. 
E) nonprobability samples.

Question 5

What is the meaning of testing a hypothesis at an alpha level of 0.05?

Accepted Answer

A) There is 95% confidence that the observed results are due to sampling error
Or because of sample randomness. 
B) The chances of not rejecting the null hypothesis when it is false is more
Than 5%. 
C) There is a 95% chance that the observed result from the sample analysis will also occur in the population. 
D) The probability of committing a Type II error is about 5%. 
E) There is 95% chance of a gamma error. 
A) There is 95% confidence that the observed results are due to sampling error
Or because of sample randomness. 
B) The chances of not rejecting the null hypothesis when it is false is more
Than 5%. 
C) There is a 95% chance that the observed result from the sample analysis will also occur in the population. 
D) The probability of committing a Type II error is about 5%. 
E) There is 95% chance of a gamma error.

Question 6

This particular test involves evaluating the differences in observed and expected frequencies in a crosstab matrix.

Accepted Answer

A) hypothesis test of proportions 
B) t-test 
C) z-test 
D) chi-square test 
E) none of these 
A) hypothesis test of proportions 
B) t-test 
C) z-test 
D) chi-square test 
E) none of these

Question 7

Mathematical differences are the same as statistically significant differences.

Accepted Answer

A) True 
 B)False

Question 8

A(n)____ test is a test of the probability that a particular calculated value could have been due to chance.

Accepted Answer

A) Q 
B) Z 
C) T 
D) F 
A) Q 
B) Z 
C) T 
D) F

Question 9

The number of observations minus the number of assumptions necessary to calculate a statistic equals:

Accepted Answer

A) the Z score. 
B) ANOVA. 
C) random variation. 
D) degrees of freedom. 
A) the Z score. 
B) ANOVA. 
C) random variation. 
D) degrees of freedom.

Question 10

The smaller the p value,the smaller is the probability that the observed result occurred by chance.

Accepted Answer

A) True 
 B)False

Question 11

Big data does not mean "good" data.

Accepted Answer

A) True 
 B)False

Question 12

Why is the null hypothesis called the hypothesis of the status quo?

Accepted Answer

A) It is the hypothesis that will not be rejected, unless the data provide
Convincing evidence that it is false, thus maintaining the status quo. 
B) It is not the research claim being tested. 
C) It is the hypothesis that recommends the method of analysis. 
D) The alternative hypothesis is operational only in the event of a Type II error. 
E) all of these 
A) It is the hypothesis that will not be rejected, unless the data provide
Convincing evidence that it is false, thus maintaining the status quo. 
B) It is not the research claim being tested. 
C) It is the hypothesis that recommends the method of analysis. 
D) The alternative hypothesis is operational only in the event of a Type II error. 
E) all of these

Question 13

Suppose a client wants to evaluate average weekly miles jogging by males and females.Initially,the consultant thinks a t-test would be the preferred method of analysis.However,the client wants to know where the differences exist among short,medium and long mileage joggers.What will the consultant have to do to satisfy his/her client?

Accepted Answer

The research would have to take the metr

Question 14

The issue of whether certain measurements are different from one another is central to many questions of critical interest to marketing managers.

Accepted Answer

A) True 
 B)False

Question 15

What is the purpose of hypothesis testing?

Accepted Answer

A) to draw conclusive decisions about sample estimates 
B) to determine whether there is support to draw conclusions about some
Characteristics of the population given the evidence provided by the sample results 
C) to summarize and describe the sample data 
D) to test whether the sample is scientifically drawn from a target population 
E) to conduct statistical tests on census data 
A) to draw conclusive decisions about sample estimates 
B) to determine whether there is support to draw conclusions about some
Characteristics of the population given the evidence provided by the sample results 
C) to summarize and describe the sample data 
D) to test whether the sample is scientifically drawn from a target population 
E) to conduct statistical tests on census data

Question 16

The last step in testing a hypothesis is the development of a decision rule.

Accepted Answer

A) True 
 B)False

Question 17

Placing total reliance on significance testing is a good idea.

Accepted Answer

A) True 
 B)False

Question 18

Researchers cannot perform statistical testing unless the sample size is at least 30.

Accepted Answer

A) True 
 B)False

Question 19

There are fewer statistics available for analyzing nominal data than there are for analyzing metric data.

Accepted Answer

A) True 
 B)False

Question 20

A test to determine whether the difference between proportions is greater than would be expected because of sampling error is which of the following?

Accepted Answer

A) hypothesis test of proportions 
B) t-test 
C) z-test 
D) chi-square test 
E) none of these 
A) hypothesis test of proportions 
B) t-test 
C) z-test 
D) chi-square test 
E) none of these

A p value of .285 would be acceptable for a research analyst to reject the null hypothesis.

ANOVA is used to analyze the differences of more than 2 means.

When testing hypotheses about frequency distributions,nominal variables are acceptable.

Samples in which the measurement of a variable in one population may influence the measurement of the variable in the other are called:

What is the meaning of testing a hypothesis at an alpha level of 0.05?

This particular test involves evaluating the differences in observed and expected frequencies in a crosstab matrix.

Mathematical differences are the same as statistically significant differences.

A(n)____ test is a test of the probability that a particular calculated value could have been due to chance.

The number of observations minus the number of assumptions necessary to calculate a statistic equals:

The smaller the p value,the smaller is the probability that the observed result occurred by chance.

Big data does not mean "good" data.

Why is the null hypothesis called the hypothesis of the status quo?

The issue of whether certain measurements are different from one another is central to many questions of critical interest to marketing managers.

What is the purpose of hypothesis testing?

The last step in testing a hypothesis is the development of a decision rule.

Placing total reliance on significance testing is a good idea.

Researchers cannot perform statistical testing unless the sample size is at least 30.

There are fewer statistics available for analyzing nominal data than there are for analyzing metric data.

A test to determine whether the difference between proportions is greater than would be expected because of sampling error is which of the following?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

Exam 16: Statistical Testing of Differences and Relationships

A p value of .285 would be acceptable for a research analyst to reject the null hypothesis.

ANOVA is used to analyze the differences of more than 2 means.

When testing hypotheses about frequency distributions,nominal variables are acceptable.

Samples in which the measurement of a variable in one population may influence the measurement of the variable in the other are called:

What is the meaning of testing a hypothesis at an alpha level of 0.05?

This particular test involves evaluating the differences in observed and expected frequencies in a crosstab matrix.

Mathematical differences are the same as statistically significant differences.

A(n)____ test is a test of the probability that a particular calculated value could have been due to chance.

The number of observations minus the number of assumptions necessary to calculate a statistic equals:

The smaller the p value,the smaller is the probability that the observed result occurred by chance.

Big data does not mean "good" data.

Why is the null hypothesis called the hypothesis of the status quo?

The issue of whether certain measurements are different from one another is central to many questions of critical interest to marketing managers.

What is the purpose of hypothesis testing?

The last step in testing a hypothesis is the development of a decision rule.

Placing total reliance on significance testing is a good idea.

Researchers cannot perform statistical testing unless the sample size is at least 30.

There are fewer statistics available for analyzing nominal data than there are for analyzing metric data.

A test to determine whether the difference between proportions is greater than would be expected because of sampling error is which of the following?

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters