Question 1

Hypotheses about frequency distributions that involve one or more nominally scaled variables can be tested using ____________.

Accepted Answer

A) chi-square test 
B) t-test 
C) f-test 
D) z-test 
E) ANOVA test 
A) chi-square test 
B) t-test 
C) f-test 
D) z-test 
E) ANOVA test

Question 2

Type II error is most closely related to which of the following?

Accepted Answer

A) beta 
B) alpha 
C) omega 
D) all of these 
E) none of these 
A) beta 
B) alpha 
C) omega 
D) all of these 
E) none of these

Question 3

If a particular difference is large enough to be unlikely to have occurred because of chance or sampling error,then the difference is statistically significant.

Accepted Answer

A) True 
 B)False

Question 4

In the decision that the null hypothesis is accepted,there must be enough evidence in the data that the alternative hypothesis is correct.

Accepted Answer

A) True 
 B)False

Question 5

Hypotheses are stated in two basic forms: __________ & _____________.

Accepted Answer

A) Null and Fake 
B) Null and Real 
C) Null and Alternative 
D) Alternative and Real 
A) Null and Fake 
B) Null and Real 
C) Null and Alternative 
D) Alternative and Real

Question 6

Which of the following is not a step in hypothesis testing?

Accepted Answer

A) evaluating the randomness of the sample 
B) stating null and alternative hypotheses 
C) choosing the appropriate statistical test 
D) developing a decision rule given the significance level 
E) All of these are steps in hypothesis testing. 
A) evaluating the randomness of the sample 
B) stating null and alternative hypotheses 
C) choosing the appropriate statistical test 
D) developing a decision rule given the significance level 
E) All of these are steps in hypothesis testing.

Question 7

What type of data would be necessary to have when testing for differences in means?

Accepted Answer

A) nominal 
B) ordinal 
C) metric 
D) none of these 
A) nominal 
B) ordinal 
C) metric 
D) none of these

Question 8

Researchers cannot perform statistical testing on nominal data.

Accepted Answer

A) True 
 B)False

Question 9

A(n)________________ is a standard used to determine whether to reject or fail to reject the null hypothesis.

Accepted Answer

A) Decision rule 
B) Common rule 
C) Determined rule 
D) Assessment rule 
A) Decision rule 
B) Common rule 
C) Determined rule 
D) Assessment rule

Question 10

For comparing means,most statistical software packages use which test?

Accepted Answer

A) chi-square 
B) anova 
C) t-test 
D) beta 
A) chi-square 
B) anova 
C) t-test 
D) beta

Question 11

What is the purpose of statistical inferences?

Accepted Answer

A) to fully describe the characteristics of the population 
B) to make generalizations about population characteristics from sample results 
C) to estimate mean, median, mode, variance, and skewness of large sample data 
D) to study characteristics of binomial or Poisson random variables 
E) all of these 
A) to fully describe the characteristics of the population 
B) to make generalizations about population characteristics from sample results 
C) to estimate mean, median, mode, variance, and skewness of large sample data 
D) to study characteristics of binomial or Poisson random variables 
E) all of these

Question 12

Researchers must be careful to distinguish statistical significance from:

Accepted Answer

A) mathematical significance. 
B) chance significance. 
C) practical significance. 
D) random significance. 
A) mathematical significance. 
B) chance significance. 
C) practical significance. 
D) random significance.

Question 13

A researcher is interested in comparing product rating scores between males and females.By drawing a sample of males and a sample of females,the researcher needs to find a statistical test that applies to____________.

Accepted Answer

A) independent samples 
B) dependent samples 
C) convenience samples 
D) none of these 
A) independent samples 
B) dependent samples 
C) convenience samples 
D) none of these

Question 14

What kind of error is being made if the researcher fails to reject the null hypothesis when it is,in fact,false?

Accepted Answer

A) chi-square 
B) type I 
C) type II 
D) type III 
E) none of these 
A) chi-square 
B) type I 
C) type II 
D) type III 
E) none of these

Question 15

Which of the following is the appropriate statistical test when examining cross tabulations?

Accepted Answer

A) chi-square test 
B) t-test 
C) z-test 
D) one-way ANOVA 
E) none of these 
A) chi-square test 
B) t-test 
C) z-test 
D) one-way ANOVA 
E) none of these

Question 16

A consultant has collected 700 usable responses via a probability sample concerning political opinions.After analyzing each respondent's political ideology,he/she divides the respondents into two groups,moderate liberals and moderate conservatives.Further,the consultant asks respondents the following:
How likely are you to vote for increasing property taxes in the next election?
(1)very unlikely	(2)somewhat unlikely	(3)undecided
(4)somewhat likely	(5)very likel 
The consultant wants to determine if the moderate conservatives differ significantly from moderate liberals concerning how they'll vote on the property tax issue in the next election.How should the data be analyzed?

Accepted Answer

The problem involves comparing

Question 17

A researcher is attempting to determine which ethnic group is more likely to go to the movies at a movie theatre.The dependent variable is metric.Which of the following tests is most appropriate?

Accepted Answer

A) analysis of variance 
B) t-test 
C) z-test 
D) chi-square test 
E) none of these 
A) analysis of variance 
B) t-test 
C) z-test 
D) chi-square test 
E) none of these

Question 18

The chi-square test enables the research analyst to determine whether an observed pattern of frequencies corresponds to,or fits,an "unexpected pattern."

Accepted Answer

A) True 
 B)False

Question 19

When do you say the difference between two numbers is statistically significant?

Accepted Answer

A) as long as the two numbers are not exactly the same 
B) if the difference is large enough so that it is managerially important 
C) if the difference is mathematically different 
D) if the difference is observed over an extended period of time 
E) if the difference is large enough to be unlikely to have occurred because of chance or sampling error 
A) as long as the two numbers are not exactly the same 
B) if the difference is large enough so that it is managerially important 
C) if the difference is mathematically different 
D) if the difference is observed over an extended period of time 
E) if the difference is large enough to be unlikely to have occurred because of chance or sampling error

Question 20

Explain the notions of mathematical differences,managerially important differences,and statistical significance.

Accepted Answer

Mathematical differences occur when two

Hypotheses about frequency distributions that involve one or more nominally scaled variables can be tested using ____________.

Type II error is most closely related to which of the following?

If a particular difference is large enough to be unlikely to have occurred because of chance or sampling error,then the difference is statistically significant.

In the decision that the null hypothesis is accepted,there must be enough evidence in the data that the alternative hypothesis is correct.

Hypotheses are stated in two basic forms: & ___.

Which of the following is not a step in hypothesis testing?

What type of data would be necessary to have when testing for differences in means?

Researchers cannot perform statistical testing on nominal data.

A(n)________________ is a standard used to determine whether to reject or fail to reject the null hypothesis.

For comparing means,most statistical software packages use which test?

What is the purpose of statistical inferences?

Researchers must be careful to distinguish statistical significance from:

A researcher is interested in comparing product rating scores between males and females.By drawing a sample of males and a sample of females,the researcher needs to find a statistical test that applies to____________.

What kind of error is being made if the researcher fails to reject the null hypothesis when it is,in fact,false?

Which of the following is the appropriate statistical test when examining cross tabulations?

A researcher is attempting to determine which ethnic group is more likely to go to the movies at a movie theatre.The dependent variable is metric.Which of the following tests is most appropriate?

The chi-square test enables the research analyst to determine whether an observed pattern of frequencies corresponds to,or fits,an "unexpected pattern."

When do you say the difference between two numbers is statistically significant?

Explain the notions of mathematical differences,managerially important differences,and statistical significance.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

Exam 16: Statistical Testing of Differences and Relationships

Hypotheses about frequency distributions that involve one or more nominally scaled variables can be tested using ____________.

Type II error is most closely related to which of the following?

If a particular difference is large enough to be unlikely to have occurred because of chance or sampling error,then the difference is statistically significant.

In the decision that the null hypothesis is accepted,there must be enough evidence in the data that the alternative hypothesis is correct.

Hypotheses are stated in two basic forms: __________ & _____________.

Which of the following is not a step in hypothesis testing?

What type of data would be necessary to have when testing for differences in means?

Researchers cannot perform statistical testing on nominal data.

A(n)________________ is a standard used to determine whether to reject or fail to reject the null hypothesis.

For comparing means,most statistical software packages use which test?

What is the purpose of statistical inferences?

Researchers must be careful to distinguish statistical significance from:

A researcher is interested in comparing product rating scores between males and females.By drawing a sample of males and a sample of females,the researcher needs to find a statistical test that applies to____________.

What kind of error is being made if the researcher fails to reject the null hypothesis when it is,in fact,false?

Which of the following is the appropriate statistical test when examining cross tabulations?

A researcher is attempting to determine which ethnic group is more likely to go to the movies at a movie theatre.The dependent variable is metric.Which of the following tests is most appropriate?

The chi-square test enables the research analyst to determine whether an observed pattern of frequencies corresponds to,or fits,an "unexpected pattern."

When do you say the difference between two numbers is statistically significant?

Explain the notions of mathematical differences,managerially important differences,and statistical significance.

The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research-The Growth of Mobile and Social Media Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing and Fundamental Data Analysis

Bivariate Correlation and Regression

Multivariate Data Analysis

Communicating the Research Results

Managing Marketing Research

Filters

Hypotheses are stated in two basic forms: & ___.