Exam 14: Promotion and Distribution

What is MOST often the lowest cost transportation mode?

Limited-service wholesalers usually operate at a higher cost than industrial distributors because they deal directly with retailers.

Terry North represents a Dutch manufacturer of equipment for the production of chocolate candy bars.He is a(n)________ agent.

What is the difference between trade sales promotions and consumer sales promotions?

________ is often the MOST expensive distribution cost.

Briefly describe the pre-approach part of prospecting and explain why it occurs before the actual approach.

What type of wholesaler operates mainly in bulk industries like lumber,coal,and heavy equipment?

What is the purpose of promoting a product?

When there is only one outlet for a line of products in a given geographic area,this is called ________.

Which of the following is the final step involved in a promotional campaign?

Personal selling is preferred over advertising when selling a technically complex product.

Discuss how salespeople help build good customer relationships.

When selling convenience goods such as tobacco,newspapers,chewing gum,and potato chips to convenience stores,companies often decide to sell through all available outlets.This is ________.

Public relations is not in charge of damage control.

Which of the following is NOT a form of advertising?

Target is an example of a ________.

Which of the following statements about advertising in magazines is TRUE?

Which of the following is an example of a sales promotion?

Marketing intermediaries are also referred to as middlemen or wholesalers.

In supply-chain management,the logistics of obtaining all the necessary inputs,such as raw materials and supplies,that go into a production process is called ________.