Exam 12: Marketing and Consumer Behavior

The marketing concept changed the focus from finding the right customer for a product to producing the right product for a customer and doing it better than the competition by specifically focusing on all of the following EXCEPT ________.

Maximizing convenience is one way to increase the value of a product.

Marketing departments do NOT serve which of the following functions?

Which of the following is NOT one of the factors in the economic environment that will affect customers' willingness and ability to spend their money on a firm's product?

Which of the following is NOT a primary source of data?

The middlemen in a distribution channel are sometimes called ________.

What are some of the situational influences that can affect how buyers behave? Name at least two.

In B2B markets,products typically go through many wholesalers before a product arrives at the end user.

What are the four steps involved in conducting market research?

When companies constantly take the pulse of changing customer needs and wants,then quickly adapt to meet them,they are able to ________.

The marketing concept changed the focus from producing the right product for a customer to finding the right customer for a product using sophisticated marketing techniques.

Marketers need to be aware of cultural and social differences before launching their products and campaigns.

Marketing research may suggest better ways and opportunities to provide services to customers.

The marketing process is different for B2B markets than it is for consumer markets.

Galaxy Lighting is a new company creating chandeliers specifically to be used in hotel lobbies.Since its potential customers are very narrowly defined,it must undertake ________ to focus its marketing efforts.

Environmental influences are variables under the direct control of an organization.

A rising inflation rate increases the purchasing power of money.

What are the five steps in the marketing process?

When U.S.soldiers returned home from World War II,they influenced the marketing of products by ________.

Unlike geographic variables,variables based on customer lifestyles,personality traits,motives,and values can be manipulated by the efforts of sophisticated marketers.