Exam 14: Developing and Marketing Products

Which of the following reflects the correct sequence of the marketing communication process?

Using examples,explain the circular process of marketing communication.

The value customers obtain from a product is heavily influenced by the image of the country in which the product is manufactured.

Which of the following is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?

Governments in developing countries impose fewer consumer protection laws in order to ________.

The more intermediaries there are in a distribution channel,the more costly the channel becomes.

A ________ is used for a product's promotion when there are many levels of intermediaries in its distribution channel.

Dual extension method extends the same home-market product and marketing promotion into target markets.

By ignoring important cultural nuances,companies can inadvertently decrease the potential for noise that can cloud the audience's understanding of their promotional message.

Emerging markets typically have fewer forms of mass media for use in implementing a pull strategy.

Which of the following is implied by a product with a low value density?

A company that makes its marketing program elements uniform,targeting an entire region with similar products,is demonstrating ________.

Which of the following is also known as direct marketing?

Effective communication is when the message received is understood in the same way that the sender transmitted.

A ________ strategy can be implemented successfully for communicating promotional messages only if a sufficiently large and profitable market segment exists.

A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.

A(n)________ channel gives producers a good deal of control over the sale of their product by channel members such as wholesalers and retailers.

A push strategy for international sales is most likely preferable to a pull strategy when ________.

The process of sending messages about products to target markets is called ________.

Service providers do not need distribution channels because they market intangible goods.