Question 1

Which term refers to the mix of advertising,personal selling,sales promotion,and public relations used by a firm to market its products?

Accepted Answer

A)  marketing mix 
B)  promotion mix 
C)  public relations mix 
D)  communications mix 
A)  marketing mix 
B)  promotion mix 
C)  public relations mix 
D)  communications mix

Question 2

Scenario: Scooters Inc.
Scooters Inc. is a producer of pricey scooters. The company's profits come mostly from the sales of its luxury line that caters to the esteem needs of the rich population. Ben Driven, vice president of marketing for Scooters Inc., has been asked to review the company's pricing strategy.
-Because Scooters Inc.caters to a very narrow niche of wealthy individuals,the CEO is interested in implementing a worldwide pricing scheme.Which of the following is most likely a reason for the establishment of such a scheme?

Accepted Answer

A)  Their production costs differ from market to market. 
B)  The currency values fluctuate fairly predictably. 
C)  Their distribution channels are lengthy in each market. 
D)  Their customers have similar levels of purchasing power. 
A)  Their production costs differ from market to market. 
B)  The currency values fluctuate fairly predictably. 
C)  Their distribution channels are lengthy in each market. 
D)  Their customers have similar levels of purchasing power.

Question 3

Under the dual adaptation method,a company adapts its product to local requirements while retaining the product's original marketing communication.

Accepted Answer

A) True 
 B)False

Question 4

A pull rather than a push strategy is most likely preferable when ________.

Accepted Answer

A)  self-service is not predominant 
B)  the price of a product is high relative to incomes 
C)  there are few governmental restrictions on advertising 
D)  there are a large number of languages and a low literacy rate 
A)  self-service is not predominant 
B)  the price of a product is high relative to incomes 
C)  there are few governmental restrictions on advertising 
D)  there are a large number of languages and a low literacy rate

Question 5

Which component of the marketing mix encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers?

Accepted Answer

A)  product 
B)  price 
C)  place 
D)  promotion 
A)  product 
B)  price 
C)  place 
D)  promotion

Question 6

Which of the following is a push strategy that companies use to promote their products?

Accepted Answer

A)  mass media advertising 
B)  direct marketing techniques 
C)  free trial packages 
D)  retail product stocking 
A)  mass media advertising 
B)  direct marketing techniques 
C)  free trial packages 
D)  retail product stocking

Question 7

A(n)________ channel creates a barrier that makes it difficult or impossible for outsiders to penetrate.

Accepted Answer

A)  exclusive 
B)  intensive 
C)  selective 
D)  two-level 
A)  exclusive 
B)  intensive 
C)  selective 
D)  two-level

Question 8

Which of the following communication strategies adapts a product to the requirements of the international market while retaining its original marketing communication?

Accepted Answer

A)  product/communications extension 
B)  product extension/communications adaptation 
C)  product adaptation/communications extension 
D)  product/communications adaptation 
A)  product/communications extension 
B)  product extension/communications adaptation 
C)  product adaptation/communications extension 
D)  product/communications adaptation

Question 9

Which of the following is a marketplace of underground transactions that typically appear because a product is either illegal or tightly regulated?

Accepted Answer

A)  black market 
B)  niche market 
C)  two-sided market 
D)  vertical market 
A)  black market 
B)  niche market 
C)  two-sided market 
D)  vertical market

Question 10

Products could be in the decline stage in one country,while at the same time be in the growth stage of the product life cycle in another country.

Accepted Answer

A) True 
 B)False

Question 11

Upper or lower limits placed on the prices of products sold within a country are known as ________.

Accepted Answer

A)  price controls 
B)  transfer prices 
C)  price escalators 
D)  arm's length prices 
A)  price controls 
B)  transfer prices 
C)  price escalators 
D)  arm's length prices

Question 12

The product adaptation/communications extension method adapts the product to suit the target market; however,it uses its original marketing communication.

Accepted Answer

A) True 
 B)False

Question 13

A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.

Accepted Answer

A) True 
 B)False

Question 14

Scenario: Old World Ltd.
Old World Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-If Old World wants to have its furniture sold through as many distribution outlets as possible,it should consider a(n)________ channel.

Accepted Answer

A)  exclusive 
B)  intensive 
C)  one-level 
D)  zero-level 
A)  exclusive 
B)  intensive 
C)  one-level 
D)  zero-level

Question 15

Which of the following statements is true about international promotions?

Accepted Answer

A)  Most companies standardize all aspects of their international promotions to cut costs. 
B)  Firms that standardize advertising often control campaigns from the home office. 
C)  Companies that adapt their advertising to different markets project a consistent brand image. 
D)  Companies discourage blending product and promotional strategies in a communication process. 
A)  Most companies standardize all aspects of their international promotions to cut costs. 
B)  Firms that standardize advertising often control campaigns from the home office. 
C)  Companies that adapt their advertising to different markets project a consistent brand image. 
D)  Companies discourage blending product and promotional strategies in a communication process.

Question 16

________ refers to anything that disrupts the audience's ability to receive and interpret a promotional message.

Accepted Answer

A)  Noise 
B)  Interpolation 
C)  Feedback 
D)  Resonance 
A)  Noise 
B)  Interpolation 
C)  Feedback 
D)  Resonance

Question 17

Because developing nations often are weakest in enforcing such legal protections,they normally have the most active counterfeiting markets.

Accepted Answer

A) True 
 B)False

Question 18

Antidumping tariffs punish producers in the offending nation by increasing the price of their products to a fairer level.

Accepted Answer

A) True 
 B)False

Question 19

Product differentiation is more likely when nations share the same level of economic development.

Accepted Answer

A) True 
 B)False

Question 20

A common example of a push strategy is the creation of consumer demand through a television advertising campaign.

Accepted Answer

A) True 
 B)False

Which term refers to the mix of advertising,personal selling,sales promotion,and public relations used by a firm to market its products?

Under the dual adaptation method,a company adapts its product to local requirements while retaining the product's original marketing communication.

A pull rather than a push strategy is most likely preferable when ________.

Which component of the marketing mix encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers?

Which of the following is a push strategy that companies use to promote their products?

A(n)________ channel creates a barrier that makes it difficult or impossible for outsiders to penetrate.

Which of the following communication strategies adapts a product to the requirements of the international market while retaining its original marketing communication?

Which of the following is a marketplace of underground transactions that typically appear because a product is either illegal or tightly regulated?

Products could be in the decline stage in one country,while at the same time be in the growth stage of the product life cycle in another country.

Upper or lower limits placed on the prices of products sold within a country are known as ________.

The product adaptation/communications extension method adapts the product to suit the target market; however,it uses its original marketing communication.

A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.

Which of the following statements is true about international promotions?

________ refers to anything that disrupts the audience's ability to receive and interpret a promotional message.

Because developing nations often are weakest in enforcing such legal protections,they normally have the most active counterfeiting markets.

Antidumping tariffs punish producers in the offending nation by increasing the price of their products to a fairer level.

Product differentiation is more likely when nations share the same level of economic development.

A common example of a push strategy is the creation of consumer demand through a television advertising campaign.

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters

Exam 14: Developing and Marketing Products

Which term refers to the mix of advertising,personal selling,sales promotion,and public relations used by a firm to market its products?

Under the dual adaptation method,a company adapts its product to local requirements while retaining the product's original marketing communication.

A pull rather than a push strategy is most likely preferable when ________.

Which component of the marketing mix encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers?

Which of the following is a push strategy that companies use to promote their products?

A(n)________ channel creates a barrier that makes it difficult or impossible for outsiders to penetrate.

Which of the following communication strategies adapts a product to the requirements of the international market while retaining its original marketing communication?

Which of the following is a marketplace of underground transactions that typically appear because a product is either illegal or tightly regulated?

Products could be in the decline stage in one country,while at the same time be in the growth stage of the product life cycle in another country.

Upper or lower limits placed on the prices of products sold within a country are known as ________.

The product adaptation/communications extension method adapts the product to suit the target market; however,it uses its original marketing communication.

A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.

Which of the following statements is true about international promotions?

________ refers to anything that disrupts the audience's ability to receive and interpret a promotional message.

Because developing nations often are weakest in enforcing such legal protections,they normally have the most active counterfeiting markets.

Antidumping tariffs punish producers in the offending nation by increasing the price of their products to a fairer level.

Product differentiation is more likely when nations share the same level of economic development.

A common example of a push strategy is the creation of consumer demand through a television advertising campaign.

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters