Question 1

As a promotional strategy,manufacturers of products that are commonly sold through department and grocery stores often use ________.

Accepted Answer

A)  a push strategy 
B)  a pull strategy 
C)  retrenchment strategy 
D)  stability strategy 
A)  a push strategy 
B)  a pull strategy 
C)  retrenchment strategy 
D)  stability strategy A

Question 2

A(n)________ channel provides buyers with location convenience because of the large number of outlets through which a product is sold.

Accepted Answer

A)  intensive 
B)  exclusive 
C)  one-level 
D)  zero-level 
A)  intensive 
B)  exclusive 
C)  one-level 
D)  zero-level A

Question 3

How does the dual extension method work as a promotional strategy?

Accepted Answer

A PRODUCT/COMMUNICATIONS EXTENSION (DUAL EXTENSION)PROMOTIONAL STRATEGY EXTENDS THE SAME HOME-MARKET PRODUCT AND MARKETING PROMOTION INTO TARGET MARKETS.UNDER CERTAIN CONDITIONS,IT CAN BE THE SIMPLEST AND MOST PROFITABLE STRATEGY.FOR EXAMPLE,BECAUSE OF A COMMON LANGUAGE AND OTHER CULTURAL SIMILARITIES,COMPANIES BASED IN ENGLISH-SPEAKING CANADIAN PROVINCES CAN SELL THE SAME PRODUCT WITH PACKAGING AND ADVERTISING IDENTICAL TO THAT IN THE U.S.MARKET-PROVIDED THE PRODUCT IS NOT REQUIRED BY THE U.S.GOVERNMENT TO CARRY ANY SPECIAL STATEMENTS OR WARNINGS.THE CANADIAN COMPANIES CONTAIN COSTS BY DEVELOPING A SINGLE PRODUCT AND ONE PROMOTIONAL CAMPAIGN FOR BOTH MARKETS.YET IT IS IMPORTANT FOR CANADIAN COMPANIES NOT TO IGNORE ANY SUBTLE CULTURAL DIFFERENCES THAT COULD CAUSE CONFUSION IN INTERPRETING THE PROMOTIONAL MESSAGE.
As the information age continues to knit the world more tightly together,this method will probably grow more popular.Today,consumers in seemingly remote parts of the world are rapidly becoming aware of the latest worldwide fads and fashions.But this strategy appears to be better suited for certain groups of buyers,including brand-conscious teenagers,business executives,and wealthy individuals.The strategy also tends to be better suited for companies that use a global strategy with their products,such as upscale personal items with global brand names-examples include Rolex watches,Hermes scarves and ties,and Coco Chanel (www.chanel.com)perfumes.It can also be appropriate for global brands that have mass appeal and cut across all age groups and social classes-such as Canon,Mars,and Nokia.The strategy also is useful to companies that are the low-cost leaders in their industries: one product and one promotional message keep costs down.

Question 4

Which of the following occurs when an idea to be communicated is translated into images,words,and symbols?

Accepted Answer

A)  compiling 
B)  encoding 
C)  parsing 
D)  processing 
A)  compiling 
B)  encoding 
C)  parsing 
D)  processing

Question 5

What is value density and what is its impact on an organization's distribution policy?

Accepted Answer

The value of a product relative to its w

Question 6

Which of the following is true of the value densities of products?

Accepted Answer

A)  The cost of transporting goods with high value-density ratios is high relative to their value. 
B)  Products with high value-density ratios are integrated into the manufacturing process at points close to their original locations. 
C)  Most commodities, including cement, iron ore, and crude oil, have high value-density ratios. 
D)  The lower a product's value density, the more localized the distribution system. 
A)  The cost of transporting goods with high value-density ratios is high relative to their value. 
B)  Products with high value-density ratios are integrated into the manufacturing process at points close to their original locations. 
C)  Most commodities, including cement, iron ore, and crude oil, have high value-density ratios. 
D)  The lower a product's value density, the more localized the distribution system.

Question 7

The lower a product's value density,the more localized is the distribution system for that product.

Accepted Answer

A) True 
 B)False

Question 8

Describe the five communication strategies that companies commonly use and cite situations where the strategies are used.

Accepted Answer

Product/Communications Extension (Dual E

Question 9

A brand name can function as a form of intellectual property.

Accepted Answer

A) True 
 B)False

Question 10

A pull strategy is the most efficient promotional strategy when distribution channels are lengthy.

Accepted Answer

A) True 
 B)False

Question 11

Explain the effect of counterfeit goods and black markets on international product strategies.

Accepted Answer

Companies try to protect their intellect

Question 12

Scenario: Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company is well-recognized and consists of loyal customers worldwide. The management is considering different types of promotional strategies for the two product divisions.
-If Silk Industries provides a promotional allowance to its channel members to carry a product and promote it to final users,it is using ________.

Accepted Answer

A)  pull strategy 
B)  push strategy 
C)  vertical integration 
D)  horizontal integration 
A)  pull strategy 
B)  push strategy 
C)  vertical integration 
D)  horizontal integration

Question 13

The free-market price that unrelated parties charge one another for a specific product is called a(n)________.

Accepted Answer

A)  worldwide price 
B)  transfer price 
C)  dual price 
D)  arm's length price 
A)  worldwide price 
B)  transfer price 
C)  dual price 
D)  arm's length price

Question 14

Differentiate between worldwide and dual pricing.Which one of these is more difficult to achieve and why?

Accepted Answer

A pricing policy in which one selling pr

Question 15

Differentiate between the push and pull promotional strategies.Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

Accepted Answer

There are two general promotional strate

Question 16

The value of a product relative to its weight and volume is called its ________.

Accepted Answer

A)  face value 
B)  value investing 
C)  real value 
D)  value density 
A)  face value 
B)  value investing 
C)  real value 
D)  value density

Question 17

A(n)________ channel does not create strong barriers to channel entry for other producers,nor does it provide much control over reseller decisions such as what competing brands to sell.

Accepted Answer

A)  one-level 
B)  zero-level 
C)  exclusive 
D)  intensive 
A)  one-level 
B)  zero-level 
C)  exclusive 
D)  intensive

Question 18

Which of the following is true of counterfeit goods?

Accepted Answer

A)  Developed nations normally have the most active counterfeiting markets. 
B)  Counterfeiting is more common among less visible local brands than global brands. 
C)  Most counterfeit products are imitations of products that normally enjoy legal protection. 
D)  Engineered industrial components and medicines are among the few categories of products that cannot be counterfeited. 
A)  Developed nations normally have the most active counterfeiting markets. 
B)  Counterfeiting is more common among less visible local brands than global brands. 
C)  Most counterfeit products are imitations of products that normally enjoy legal protection. 
D)  Engineered industrial components and medicines are among the few categories of products that cannot be counterfeited.

Question 19

Scenario: Old World Ltd.
Old World Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-If Old World wants to grant the right to sell its furniture to only a limited number of resellers,it should consider a(n)________ channel.

Accepted Answer

A)  intensive 
B)  exclusive 
C)  two-level 
D)  selective 
A)  intensive 
B)  exclusive 
C)  two-level 
D)  selective

Question 20

Scenario: Old World Ltd.
Old World Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-If Old World adopts different selling prices in export markets than it has in the British market,it would be following a ________ pricing strategy.

Accepted Answer

A)  dual 
B)  transfer 
C)  target 
D)  worldwide 
A)  dual 
B)  transfer 
C)  target 
D)  worldwide

As a promotional strategy,manufacturers of products that are commonly sold through department and grocery stores often use ________.

A(n)________ channel provides buyers with location convenience because of the large number of outlets through which a product is sold.

How does the dual extension method work as a promotional strategy?

Which of the following occurs when an idea to be communicated is translated into images,words,and symbols?

What is value density and what is its impact on an organization's distribution policy?

Which of the following is true of the value densities of products?

The lower a product's value density,the more localized is the distribution system for that product.

Describe the five communication strategies that companies commonly use and cite situations where the strategies are used.

A brand name can function as a form of intellectual property.

A pull strategy is the most efficient promotional strategy when distribution channels are lengthy.

Explain the effect of counterfeit goods and black markets on international product strategies.

The free-market price that unrelated parties charge one another for a specific product is called a(n)________.

Differentiate between worldwide and dual pricing.Which one of these is more difficult to achieve and why?

Differentiate between the push and pull promotional strategies.Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

The value of a product relative to its weight and volume is called its ________.

A(n)________ channel does not create strong barriers to channel entry for other producers,nor does it provide much control over reseller decisions such as what competing brands to sell.

Which of the following is true of counterfeit goods?

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters

Exam 14: Developing and Marketing Products

As a promotional strategy,manufacturers of products that are commonly sold through department and grocery stores often use ________.

A(n)________ channel provides buyers with location convenience because of the large number of outlets through which a product is sold.

How does the dual extension method work as a promotional strategy?

Which of the following occurs when an idea to be communicated is translated into images,words,and symbols?

What is value density and what is its impact on an organization's distribution policy?

Which of the following is true of the value densities of products?

The lower a product's value density,the more localized is the distribution system for that product.

Describe the five communication strategies that companies commonly use and cite situations where the strategies are used.

A brand name can function as a form of intellectual property.

A pull strategy is the most efficient promotional strategy when distribution channels are lengthy.

Explain the effect of counterfeit goods and black markets on international product strategies.

The free-market price that unrelated parties charge one another for a specific product is called a(n)________.

Differentiate between worldwide and dual pricing.Which one of these is more difficult to achieve and why?

Differentiate between the push and pull promotional strategies.Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

The value of a product relative to its weight and volume is called its ________.

A(n)________ channel does not create strong barriers to channel entry for other producers,nor does it provide much control over reseller decisions such as what competing brands to sell.

Which of the following is true of counterfeit goods?

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters