Question 1

An arm's length price is the price that is charged for products sold among a company's divisions or subsidiaries.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

Accepted Answer

A)  channel members wield relatively lesser power compared to that of producers 
B)  buyers display a great deal of brand loyalty to a particular product 
C)  distribution channels are short 
D)  buyers need to be informed about the features of a product before purchase 
A)  channel members wield relatively lesser power compared to that of producers 
B)  buyers display a great deal of brand loyalty to a particular product 
C)  distribution channels are short 
D)  buyers need to be informed about the features of a product before purchase

Question 3

A(n)________ channel places a single intermediary between the producer and the buyer.

Accepted Answer

A)  intensive 
B)  exclusive 
C)  one-level 
D)  two-level 
A)  intensive 
B)  exclusive 
C)  one-level 
D)  two-level

Question 4

Scenario: Old World Ltd.
Old World Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-Old World should pursue a(n)________ channel if it decides to greatly intensify its direct marketing efforts.

Accepted Answer

A)  intensive 
B)  one-level 
C)  zero-level 
D)  selective 
A)  intensive 
B)  one-level 
C)  zero-level 
D)  selective

Question 5

A distribution strategy under which a company sells through as many outlets as possible,so that the consumers encounter the product virtually everywhere they go: supermarkets,drug stores,gas stations,and the like is called ________.

Accepted Answer

A)  intensive channel 
B)  exclusive channel 
C)  zero-level channel 
D)  two-level channel 
A)  intensive channel 
B)  exclusive channel 
C)  zero-level channel 
D)  two-level channel

Question 6

Which of the following communication strategies uses the same home-market product and marketing promotion in target markets?

Accepted Answer

A)  product/communications extension 
B)  product extension/communications adaptation 
C)  product adaptation/communications extension 
D)  product/communications adaptation 
A)  product/communications extension 
B)  product extension/communications adaptation 
C)  product adaptation/communications extension 
D)  product/communications adaptation

Question 7

Which of the following communication strategies adapts both the product and its marketing communication to suit the target market?

Accepted Answer

A)  product/communications extension 
B)  product extension/communications adaptation 
C)  product adaptation/communications extension 
D)  product/communications adaptation 
A)  product/communications extension 
B)  product extension/communications adaptation 
C)  product adaptation/communications extension 
D)  product/communications adaptation

Question 8

________ refers to the number of intermediaries between producer and buyer.

Accepted Answer

A)  Critical path 
B)  Channel length 
C)  Frequency 
D)  Value density 
A)  Critical path 
B)  Channel length 
C)  Frequency 
D)  Value density

Question 9

Briefly discuss the effects of globalization on international marketing activities and explain how a dual adaption method works as a promotional strategy.

Accepted Answer

Globalization is transforming the way in

Question 10

Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?

Accepted Answer

A)  product/communications extension 
B)  product extension/communications adaptation 
C)  product adaptation/communications extension 
D)  product/communications adaptation 
A)  product/communications extension 
B)  product extension/communications adaptation 
C)  product adaptation/communications extension 
D)  product/communications adaptation

Question 11

A pricing policy in which one selling price is established for all international markets is called ________.

Accepted Answer

A)  dual pricing 
B)  value-based pricing 
C)  worldwide pricing 
D)  target pricing 
A)  dual pricing 
B)  value-based pricing 
C)  worldwide pricing 
D)  target pricing

Question 12

Which element of the marketing mix includes the development of the tangible and intangible features that meet customer needs in diverse markets?

Accepted Answer

A)  product 
B)  pricing 
C)  promotion 
D)  place 
A)  product 
B)  pricing 
C)  promotion 
D)  place

Question 13

Describe any four factors that affect international product strategies.

Accepted Answer

Laws and Regulations-Companies must ofte

Question 14

Explain the primary concerns of managers when establishing distribution policies.

Accepted Answer

Managers consider two overriding concern

Question 15

Discuss how a national business environment can influence a firm's decision to standardize or differentiate its product.How do cultural differences impact product strategies?

Accepted Answer

Consumers in different national markets

Question 16

________ requires that an entirely new product be developed for the target market when many important differences exist between the home and target markets.

Accepted Answer

A)  Product invention 
B)  Product adaptation 
C)  Dual adaptation 
D)  Dual extension 
A)  Product invention 
B)  Product adaptation 
C)  Dual adaptation 
D)  Dual extension

Question 17

Which of the following refers to the price charged for products sold between a company's divisions or subsidiaries?

Accepted Answer

A)  dual pricing 
B)  transfer price 
C)  price skimming 
D)  arm's length price 
A)  dual pricing 
B)  transfer price 
C)  price skimming 
D)  arm's length price

Question 18

In marketing,advertising is a paid form of communication,done by an identifiable sponsor for the purpose of informing,persuading,influencing or reminding the target market about the product the firm is offering.

Accepted Answer

A) True 
 B)False

Question 19

A push strategy is most appropriate when buyers display a great deal of brand loyalty toward one particular brand name.

Accepted Answer

A) True 
 B)False

Question 20

The rapid pace of technological innovation today extends the life cycles of products.

Accepted Answer

A) True 
 B)False

An arm's length price is the price that is charged for products sold among a company's divisions or subsidiaries.

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

A(n)________ channel places a single intermediary between the producer and the buyer.

A distribution strategy under which a company sells through as many outlets as possible,so that the consumers encounter the product virtually everywhere they go: supermarkets,drug stores,gas stations,and the like is called ________.

Which of the following communication strategies uses the same home-market product and marketing promotion in target markets?

Which of the following communication strategies adapts both the product and its marketing communication to suit the target market?

________ refers to the number of intermediaries between producer and buyer.

Briefly discuss the effects of globalization on international marketing activities and explain how a dual adaption method works as a promotional strategy.

Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?

A pricing policy in which one selling price is established for all international markets is called ________.

Which element of the marketing mix includes the development of the tangible and intangible features that meet customer needs in diverse markets?

Describe any four factors that affect international product strategies.

Explain the primary concerns of managers when establishing distribution policies.

Discuss how a national business environment can influence a firm's decision to standardize or differentiate its product.How do cultural differences impact product strategies?

________ requires that an entirely new product be developed for the target market when many important differences exist between the home and target markets.

Which of the following refers to the price charged for products sold between a company's divisions or subsidiaries?

In marketing,advertising is a paid form of communication,done by an identifiable sponsor for the purpose of informing,persuading,influencing or reminding the target market about the product the firm is offering.

A push strategy is most appropriate when buyers display a great deal of brand loyalty toward one particular brand name.

The rapid pace of technological innovation today extends the life cycles of products.

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters

Exam 14: Developing and Marketing Products

An arm's length price is the price that is charged for products sold among a company's divisions or subsidiaries.

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

A(n)________ channel places a single intermediary between the producer and the buyer.

A distribution strategy under which a company sells through as many outlets as possible,so that the consumers encounter the product virtually everywhere they go: supermarkets,drug stores,gas stations,and the like is called ________.

Which of the following communication strategies uses the same home-market product and marketing promotion in target markets?

Which of the following communication strategies adapts both the product and its marketing communication to suit the target market?

________ refers to the number of intermediaries between producer and buyer.

Briefly discuss the effects of globalization on international marketing activities and explain how a dual adaption method works as a promotional strategy.

Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?

A pricing policy in which one selling price is established for all international markets is called ________.

Which element of the marketing mix includes the development of the tangible and intangible features that meet customer needs in diverse markets?

Describe any four factors that affect international product strategies.

Explain the primary concerns of managers when establishing distribution policies.

Discuss how a national business environment can influence a firm's decision to standardize or differentiate its product.How do cultural differences impact product strategies?

________ requires that an entirely new product be developed for the target market when many important differences exist between the home and target markets.

Which of the following refers to the price charged for products sold between a company's divisions or subsidiaries?

In marketing,advertising is a paid form of communication,done by an identifiable sponsor for the purpose of informing,persuading,influencing or reminding the target market about the product the firm is offering.

A push strategy is most appropriate when buyers display a great deal of brand loyalty toward one particular brand name.

The rapid pace of technological innovation today extends the life cycles of products.

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters