Exam 2: Marketing Research: Process and Systems for Decision Making

Which of the following is the final step of the research process?

 All of the following are true of marketing research EXCEPT that: 

 An instance of qualitative research would be:

Which of the following research methods deals with manipulating one variable and examining its impact on other variables?

 Observation,surveys,experiments and mathematical modeling are four common types of _____.

Which of the following is a benefit of using focus groups as a method of data collection?

 Which of the following does NOT pertain to marketing research? 

Holly and her team have collected data from 500 respondents as a part of the survey research they have undertaken to assess the changing trends among consumers buying different kinds of baby food.They have coded and collated all the data and fed them into a computer-based statistical analysis program.The results of the analysis are being analyzed by the team presently to uncover any significant patterns of consumer preference.Holly's team is at the stage of _____.

 The Five Ps of the research process include purpose of research,plan of research,performance of research,processing of research data,and _____.

 The stage of performance of research involves: 

Which of the following is true regarding marketing decision support systems? 

An advantage of mall intercepts is that:

 Which of the following is an advantage of mail surveys? 

 Although marketing research does not make decisions,an organization should conduct marketing research to: 

 Marketing decision support systems require three types of software.These include: 

 Which of the following best illustrates an external source of data that could be used with a marketing decision support system? 

 Charles,your business partner,is interested in starting a publishing house in Colorado.When you meet him for lunch,he shows you that the marketing research conducted guarantees that the new business will be a success.Which of the following statements of advice would enable him to develop a realistic view about the research? 

Which of the following statements is true about conducting marketing research?

Which of the following is a disadvantage of telephone surveys?

 GenX Techware,a manufacturer of computer monitors,wants to know whether there would be an increase in sales among women if monitors were of pastel-colored cases.For this purpose,the marketing team at GenX Techware created a set of questions that were answered by a group of 500 female respondents.This is an example of a(n)_____.