Question 1

An administered vertical marketing system is exemplified by:

Accepted Answer

A)  a florist shop that buys from a wholesale plant nursery. 
B)  a coffee producer who owns a chain of coffee shops. 
C)  the relationship of Walmart with its suppliers. 
D)  the Subway sandwich shop franchise system. 
A)  a florist shop that buys from a wholesale plant nursery. 
B)  a coffee producer who owns a chain of coffee shops. 
C)  the relationship of Walmart with its suppliers. 
D)  the Subway sandwich shop franchise system. C

Question 2

In which of the following forms of distribution coverage does the manufacturer limit the use of intermediaries to the ones believed to be the best available in the geographic area?

Accepted Answer

A)  Exclusive distribution 
B)  Geodemographic distribution 
C)  Intensive distribution 
D)  Selective distribution 
A)  Exclusive distribution 
B)  Geodemographic distribution 
C)  Intensive distribution 
D)  Selective distribution D

Question 3

Mass merchandisers compete with other retailers on the basis of:

Accepted Answer

A)  where they are located as they have a wide geographical reach. 
B)  the sales promotion done by them, which are substantially better than other retailers. 
C)  offering a good selection in a number of different product categories. 
D)  how much personal selling is done by their retail sales forces. 
A)  where they are located as they have a wide geographical reach. 
B)  the sales promotion done by them, which are substantially better than other retailers. 
C)  offering a good selection in a number of different product categories. 
D)  how much personal selling is done by their retail sales forces. C

Question 4

Most convenience goods require _____ form of distribution.

Accepted Answer

A)  focused 
B)  intensive 
C)  exclusive 
D)  selective 
A)  focused 
B)  intensive 
C)  exclusive 
D)  selective

Question 5

Which of the following dominates nonstore retailing?

Accepted Answer

A)  Catalogs and direct mail 
B)  Vending machines 
C)  Direct sales 
D)  Electronic exchanges 
A)  Catalogs and direct mail 
B)  Vending machines 
C)  Direct sales 
D)  Electronic exchanges

Question 6

Which of the following parameters is an inventory carrying cost?

Accepted Answer

A)  Transportation 
B)  Order processing 
C)  Obsolescence and deterioration 
D)  Materials handling 
A)  Transportation 
B)  Order processing 
C)  Obsolescence and deterioration 
D)  Materials handling

Question 7

_____ handle deep assortments in a limited number of product categories.

Accepted Answer

A)  Specialty stores 
B)  Mass merchandisers 
C)  Convenience stores 
D)  Catalogs and direct mails 
A)  Specialty stores 
B)  Mass merchandisers 
C)  Convenience stores 
D)  Catalogs and direct mails

Question 8

Which among the following requires a direct channel of distribution?

Accepted Answer

A)  Cream dessert 
B)  Beer cans 
C)  Laundry detergent 
D)  Designer footwear 
A)  Cream dessert 
B)  Beer cans 
C)  Laundry detergent 
D)  Designer footwear

Question 9

Which of the following types of retail operations does the longstanding Sears' motto,"Sears has everything," exemplify?

Accepted Answer

A)  Specialty stores 
B)  Convenience stores 
C)  Department stores 
D)  Internet stores 
A)  Specialty stores 
B)  Convenience stores 
C)  Department stores 
D)  Internet stores

Question 10

_____ involve(s)a manufacturer purchasing wholesalers or retailers.

Accepted Answer

A)  Forward integration 
B)  Contractual marketing systems 
C)  A manufacturer-sponsored voluntary chain 
D)  A franchising program 
A)  Forward integration 
B)  Contractual marketing systems 
C)  A manufacturer-sponsored voluntary chain 
D)  A franchising program

Question 11

A manufacturer utilizing an exclusive form of distribution coverage:

Accepted Answer

A)  gains the maximum degree of control over wholesalers and retailers. 
B)  attempts to gain exposure through as many wholesalers and retailers as possible. 
C)  severely limits distribution; intermediaries are provided exclusive rights within a territory. 
D)  limits the use of intermediaries to the ones believed to be the best available in the geographic area. 
A)  gains the maximum degree of control over wholesalers and retailers. 
B)  attempts to gain exposure through as many wholesalers and retailers as possible. 
C)  severely limits distribution; intermediaries are provided exclusive rights within a territory. 
D)  limits the use of intermediaries to the ones believed to be the best available in the geographic area.

Question 12

Which of the following is true about a corporate vertical marketing system?

Accepted Answer

A)  It unites independent retailers for the purposes of pool buying to improve their competitive position. 
B)  It has a strong channel leader at or near the end of the channel. 
C)  It is exemplified by the Dunkin' donuts franchise system. 
D)  It involves single ownership of two or more levels of a channel. 
A)  It unites independent retailers for the purposes of pool buying to improve their competitive position. 
B)  It has a strong channel leader at or near the end of the channel. 
C)  It is exemplified by the Dunkin' donuts franchise system. 
D)  It involves single ownership of two or more levels of a channel.

Question 13

The manufacturer of which of the following products is most likely to use intensive distribution?

Accepted Answer

A)  Personal computer 
B)  Laser printer 
C)  Gourmet food 
D)  Can of soda 
A)  Personal computer 
B)  Laser printer 
C)  Gourmet food 
D)  Can of soda

Question 14

Which of the following vertical marketing systems are most similar to conventional channels?

Accepted Answer

A)  Administered systems 
B)  Contractual systems 
C)  Structured systems 
D)  Corporate systems 
A)  Administered systems 
B)  Contractual systems 
C)  Structured systems 
D)  Corporate systems

Question 15

Which of the following is a store-based method of retailing?

Accepted Answer

A)  Television home shopping 
B)  Vending machines 
C)  Electronic exchanges 
D)  Category killers 
A)  Television home shopping 
B)  Vending machines 
C)  Electronic exchanges 
D)  Category killers

Question 16

The retail cooperative organization,wholesaler-sponsored voluntary chain,and various franchising programs are the three major types of _____ vertical marketing systems.

Accepted Answer

A)  administered 
B)  contractual 
C)  structured 
D)  corporate 
A)  administered 
B)  contractual 
C)  structured 
D)  corporate

Question 17

Which of the following marketing systems is characterized by the presence of a channel leader?

Accepted Answer

A)  Administered systems 
B)  Contractual systems 
C)  Structured systems 
D)  Corporate systems 
A)  Administered systems 
B)  Contractual systems 
C)  Structured systems 
D)  Corporate systems

Question 18

Channels with one or more intermediaries are referred to as _____.

Accepted Answer

A)  administered channels 
B)  customer-centric channels 
C)  indirect channels 
D)  centralized channels 
A)  administered channels 
B)  customer-centric channels 
C)  indirect channels 
D)  centralized channels

Question 19

A shoe manufacturer sells high-end designer shoes to wholesalers who,in turn,sell a variety of shoes and other leather accessories to various retail outlets.Which of the following channels of distribution is the shoe manufacturer using?

Accepted Answer

A)  Matrix channel 
B)  Indirect channel 
C)  Peer-to-peer channel 
D)  Maker to user channel 
A)  Matrix channel 
B)  Indirect channel 
C)  Peer-to-peer channel 
D)  Maker to user channel

Question 20

_____ compete with other retailers on the basis of offering a good selection in a number of different categories.

Accepted Answer

A)  Warehouse clubs 
B)  Convenience stores 
C)  Department stores 
D)  Supercenters 
A)  Warehouse clubs 
B)  Convenience stores 
C)  Department stores 
D)  Supercenters

An administered vertical marketing system is exemplified by:

In which of the following forms of distribution coverage does the manufacturer limit the use of intermediaries to the ones believed to be the best available in the geographic area?

Mass merchandisers compete with other retailers on the basis of:

Most convenience goods require _____ form of distribution.

Which of the following dominates nonstore retailing?

Which of the following parameters is an inventory carrying cost?

_____ handle deep assortments in a limited number of product categories.

Which among the following requires a direct channel of distribution?

Which of the following types of retail operations does the longstanding Sears' motto,"Sears has everything," exemplify?

_____ involve(s)a manufacturer purchasing wholesalers or retailers.

A manufacturer utilizing an exclusive form of distribution coverage:

Which of the following is true about a corporate vertical marketing system?

The manufacturer of which of the following products is most likely to use intensive distribution?

Which of the following vertical marketing systems are most similar to conventional channels?

Which of the following is a store-based method of retailing?

The retail cooperative organization,wholesaler-sponsored voluntary chain,and various franchising programs are the three major types of _____ vertical marketing systems.

Which of the following marketing systems is characterized by the presence of a channel leader?

Channels with one or more intermediaries are referred to as _____.

A shoe manufacturer sells high-end designer shoes to wholesalers who,in turn,sell a variety of shoes and other leather accessories to various retail outlets.Which of the following channels of distribution is the shoe manufacturer using?

_____ compete with other retailers on the basis of offering a good selection in a number of different categories.

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters

Exam 10: Distribution Strategy

An administered vertical marketing system is exemplified by:

In which of the following forms of distribution coverage does the manufacturer limit the use of intermediaries to the ones believed to be the best available in the geographic area?

Mass merchandisers compete with other retailers on the basis of:

Most convenience goods require _____ form of distribution.

Which of the following dominates nonstore retailing?

Which of the following parameters is an inventory carrying cost?

_____ handle deep assortments in a limited number of product categories.

Which among the following requires a direct channel of distribution?

Which of the following types of retail operations does the longstanding Sears' motto,"Sears has everything," exemplify?

_____ involve(s)a manufacturer purchasing wholesalers or retailers.

A manufacturer utilizing an exclusive form of distribution coverage:

Which of the following is true about a corporate vertical marketing system?

The manufacturer of which of the following products is most likely to use intensive distribution?

Which of the following vertical marketing systems are most similar to conventional channels?

Which of the following is a store-based method of retailing?

The retail cooperative organization,wholesaler-sponsored voluntary chain,and various franchising programs are the three major types of _____ vertical marketing systems.

Which of the following marketing systems is characterized by the presence of a channel leader?

Channels with one or more intermediaries are referred to as _____.

A shoe manufacturer sells high-end designer shoes to wholesalers who,in turn,sell a variety of shoes and other leather accessories to various retail outlets.Which of the following channels of distribution is the shoe manufacturer using?

_____ compete with other retailers on the basis of offering a good selection in a number of different categories.

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters