Question 1

In terms of consumption decisions,middle class consumers:

Accepted Answer

A)  purchase quality merchandise and prestige brands exclusively. 
B)  purchase what experts in the media recommend as good buys. 
C)  purchase basic goods with financial help from relatives to sustain themselves. 
D)  primarily purchase food, clothing, and other staples with governmental aid. 
A)  purchase quality merchandise and prestige brands exclusively. 
B)  purchase what experts in the media recommend as good buys. 
C)  purchase basic goods with financial help from relatives to sustain themselves. 
D)  primarily purchase food, clothing, and other staples with governmental aid. B

Question 2

Which of the following observations about social classes in the United States is true?

Accepted Answer

A)  The middle class makes up more than half of the American population. 
B)  The proportion of population belonging to the upper class in the U.S is the smallest. 
C)  The working class and lower Americans have identical demographic features, consumption goals, and economic capabilities. 
D)  The social classes are the sole determining factor for the purpose of market segmentation. 
A)  The middle class makes up more than half of the American population. 
B)  The proportion of population belonging to the upper class in the U.S is the smallest. 
C)  The working class and lower Americans have identical demographic features, consumption goals, and economic capabilities. 
D)  The social classes are the sole determining factor for the purpose of market segmentation. B

Question 3

Marketers can create brand equity by:

Accepted Answer

A)  selling the product in prestigious outlets that are exclusive. 
B)  ensuring ready availability of the product through retail chains. 
C)  collecting comparative information about competitive brands. 
D)  making the product available at all convenience stores. 
A)  selling the product in prestigious outlets that are exclusive. 
B)  ensuring ready availability of the product through retail chains. 
C)  collecting comparative information about competitive brands. 
D)  making the product available at all convenience stores. A

Question 4

_____ is important when consumers are seeking low-involvement products.

Accepted Answer

A)  Order processing 
B)  Order booking 
C)  Ready availability 
D)  Information about warranty 
A)  Order processing 
B)  Order booking 
C)  Ready availability 
D)  Information about warranty

Question 5

It is important for marketers to devise communications that offer:

Accepted Answer

A)  consistent messages about their products. 
B)  extremely detailed descriptions about product features. 
C)  covert messages for customers about their products. 
D)  messages that aim exclusively at the upper Americans. 
A)  consistent messages about their products. 
B)  extremely detailed descriptions about product features. 
C)  covert messages for customers about their products. 
D)  messages that aim exclusively at the upper Americans.

Question 6

A consumer makes a different decision when purchasing a fire alarm system for a warehouse full of steel furniture than when purchasing one for a home full of irreplaceable antiques.Which of the following situational influences accounts for this difference in behavior?

Accepted Answer

A)  Social features 
B)  Task features 
C)  Current conditions 
D)  Physical features 
A)  Social features 
B)  Task features 
C)  Current conditions 
D)  Physical features

Question 7

After an intense workout at the gym,Tim feels famished.On his way home,he stops to buy a burger and fries from a fast-food shop.Which of the following factors influenced Tim's recognition of a need?

Accepted Answer

A)  Internal stimuli 
B)  Reference group 
C)  Task features 
D)  Social features 
A)  Internal stimuli 
B)  Reference group 
C)  Task features 
D)  Social features

Question 8

The disconfirmation paradigm is used to study two variables: consumer prepurchase expectations and _____.

Accepted Answer

A)  consumer behaviors related to the buying process 
B)  decision-making roles within the purchase process 
C)  the relationship between product knowledge and product involvement 
D)  difference between expectations and postpurchase perceptions 
A)  consumer behaviors related to the buying process 
B)  decision-making roles within the purchase process 
C)  the relationship between product knowledge and product involvement 
D)  difference between expectations and postpurchase perceptions

Question 9

Increased earnings among the _____ have led to spending on more "worthwhile experiences" for children,including winter ski trips,college education,and shopping for better brands of clothes at more expensive stores.

Accepted Answer

A)  upper Americans 
B)  American middle class 
C)  lower Americans 
D)  American working class 
A)  upper Americans 
B)  American middle class 
C)  lower Americans 
D)  American working class

Question 10

_____ needs will dominate when all needs are unsatisfied,and in such situations none of the other needs will serve as a basis for motivation.

Accepted Answer

A)  Physiological needs 
B)  Safety needs 
C)  Esteem needs 
D)  Self-actualization needs 
A)  Physiological needs 
B)  Safety needs 
C)  Esteem needs 
D)  Self-actualization needs

Question 11

For a high-involvement product purchase,consumers are likely to:

Accepted Answer

A)  possess low awareness of product features. 
B)  obtain a low degree satisfaction. 
C)  develop a high degree of product knowledge. 
D)  receive low level of reference group influence. 
A)  possess low awareness of product features. 
B)  obtain a low degree satisfaction. 
C)  develop a high degree of product knowledge. 
D)  receive low level of reference group influence.

Question 12

Feeling fatigued after a hard day's work,Carter decided to go to a restaurant and order a Coke and a big piece of chocolate pie in order to feel energized.Which situational influence most likely caused Carter's behavior?

Accepted Answer

A)  Task features 
B)  Social features 
C)  Current conditions 
D)  Physical features 
A)  Task features 
B)  Social features 
C)  Current conditions 
D)  Physical features

Question 13

An advertisement for a Fast Rationale Emergency Dialer states: "In a life-threatening emergency,73 percent of people misdial 911." In terms of Maslow's hierarchy,this advertisement was designed to appeal to the consumer's _____.

Accepted Answer

A)  social needs 
B)  esteem needs 
C)  safety needs 
D)  self-actualization needs 
A)  social needs 
B)  esteem needs 
C)  safety needs 
D)  self-actualization needs

Question 14

While preparing Thanksgiving dinner,Marissa is unsure about which brand of ready-to-serve pumpkin pies to purchase.To make the final decision,she calls her mother and buys the brand that she recommends.Which of the following determinants has influenced Marissa's purchasing decision with regard to the pumpkin pies in this scenario?

Accepted Answer

A)  Primary reference group 
B)  Subculture influence 
C)  Secondary reference group 
D)  Family life cycle 
A)  Primary reference group 
B)  Subculture influence 
C)  Secondary reference group 
D)  Family life cycle

Question 15

Which of the following best describes those factors particular to a time and place of observation that have a demonstrable and systematic effect on current behavior?

Accepted Answer

A)  Marketing influences 
B)  Product influences 
C)  Promotional influences 
D)  Situational influences 
A)  Marketing influences 
B)  Product influences 
C)  Promotional influences 
D)  Situational influences

Question 16

Secondary reference groups include _____.

Accepted Answer

A)  family 
B)  close friends 
C)  spouse and children 
D)  college associations 
A)  family 
B)  close friends 
C)  spouse and children 
D)  college associations

Question 17

Identify the element which refers to a consumer's perception of the importance or personal relevance of an item.

Accepted Answer

A)  Product features 
B)  Promotional influences 
C)  Product involvement 
D)  Product packaging 
A)  Product features 
B)  Promotional influences 
C)  Product involvement 
D)  Product packaging

Question 18

Product knowledge influences:

Accepted Answer

A)  how easily the product is available to the consumer. 
B)  how much time marketers spend on creating a marketing campaign. 
C)  how quickly a consumer goes through the decision-making process. 
D)  the relationship between cultural values and consumer decision-making process. 
A)  how easily the product is available to the consumer. 
B)  how much time marketers spend on creating a marketing campaign. 
C)  how quickly a consumer goes through the decision-making process. 
D)  the relationship between cultural values and consumer decision-making process.

Question 19

The amount of information a consumer has stored in her or his memory about particular product classes,product forms,brands,models and ways to purchase them,is known as _____.

Accepted Answer

A)  product knowledge 
B)  market input 
C)  product feature 
D)  social knowledge 
A)  product knowledge 
B)  market input 
C)  product feature 
D)  social knowledge

Question 20

Which of the following statements is true with regard to the disconfirmation paradigm?

Accepted Answer

A)  It applies only to the need recognition stage of the buying process. 
B)  It eliminates the role of consumer expectations prior to the purchase. 
C)  It combines prepurchase expectations and postpurchase satisfaction. 
D)  It negates the role of cognitive dissonance in the postpurchase phase of the buying process. 
A)  It applies only to the need recognition stage of the buying process. 
B)  It eliminates the role of consumer expectations prior to the purchase. 
C)  It combines prepurchase expectations and postpurchase satisfaction. 
D)  It negates the role of cognitive dissonance in the postpurchase phase of the buying process.

In terms of consumption decisions,middle class consumers:

Which of the following observations about social classes in the United States is true?

Marketers can create brand equity by:

_____ is important when consumers are seeking low-involvement products.

It is important for marketers to devise communications that offer:

A consumer makes a different decision when purchasing a fire alarm system for a warehouse full of steel furniture than when purchasing one for a home full of irreplaceable antiques.Which of the following situational influences accounts for this difference in behavior?

After an intense workout at the gym,Tim feels famished.On his way home,he stops to buy a burger and fries from a fast-food shop.Which of the following factors influenced Tim's recognition of a need?

The disconfirmation paradigm is used to study two variables: consumer prepurchase expectations and _____.

Increased earnings among the _____ have led to spending on more "worthwhile experiences" for children,including winter ski trips,college education,and shopping for better brands of clothes at more expensive stores.

_____ needs will dominate when all needs are unsatisfied,and in such situations none of the other needs will serve as a basis for motivation.

For a high-involvement product purchase,consumers are likely to:

Feeling fatigued after a hard day's work,Carter decided to go to a restaurant and order a Coke and a big piece of chocolate pie in order to feel energized.Which situational influence most likely caused Carter's behavior?

An advertisement for a Fast Rationale Emergency Dialer states: "In a life-threatening emergency,73 percent of people misdial 911." In terms of Maslow's hierarchy,this advertisement was designed to appeal to the consumer's _____.

Which of the following best describes those factors particular to a time and place of observation that have a demonstrable and systematic effect on current behavior?

Secondary reference groups include _____.

Identify the element which refers to a consumer's perception of the importance or personal relevance of an item.

Product knowledge influences:

The amount of information a consumer has stored in her or his memory about particular product classes,product forms,brands,models and ways to purchase them,is known as _____.

Which of the following statements is true with regard to the disconfirmation paradigm?

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters

Exam 3: Consumer Behavior

In terms of consumption decisions,middle class consumers:

Which of the following observations about social classes in the United States is true?

Marketers can create brand equity by:

_____ is important when consumers are seeking low-involvement products.

It is important for marketers to devise communications that offer:

A consumer makes a different decision when purchasing a fire alarm system for a warehouse full of steel furniture than when purchasing one for a home full of irreplaceable antiques.Which of the following situational influences accounts for this difference in behavior?

After an intense workout at the gym,Tim feels famished.On his way home,he stops to buy a burger and fries from a fast-food shop.Which of the following factors influenced Tim's recognition of a need?

The disconfirmation paradigm is used to study two variables: consumer prepurchase expectations and _____.

Increased earnings among the _____ have led to spending on more "worthwhile experiences" for children,including winter ski trips,college education,and shopping for better brands of clothes at more expensive stores.

_____ needs will dominate when all needs are unsatisfied,and in such situations none of the other needs will serve as a basis for motivation.

For a high-involvement product purchase,consumers are likely to:

Feeling fatigued after a hard day's work,Carter decided to go to a restaurant and order a Coke and a big piece of chocolate pie in order to feel energized.Which situational influence most likely caused Carter's behavior?

An advertisement for a Fast Rationale Emergency Dialer states: "In a life-threatening emergency,73 percent of people misdial 911." In terms of Maslow's hierarchy,this advertisement was designed to appeal to the consumer's _____.

Which of the following best describes those factors particular to a time and place of observation that have a demonstrable and systematic effect on current behavior?

Secondary reference groups include _____.

Identify the element which refers to a consumer's perception of the importance or personal relevance of an item.

Product knowledge influences:

The amount of information a consumer has stored in her or his memory about particular product classes,product forms,brands,models and ways to purchase them,is known as _____.

Which of the following statements is true with regard to the disconfirmation paradigm?

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters