Exam 7: New Product Planning and Development

 Product development and diversification can be characterized as _____.

 Best City Co.opened cellular phone stores at nine locations in Manhattan to gauge consumer's reactions to them.These stores,called Best City Mobile,carried more than 80 cell phones from big manufacturers.Shoppers had the option to choose from seven mobile phone service carriers.Based on positive consumer reaction and the success of these stores,Best City opened stores nationwide.This is an example of _____.

At the product development stage,which of the following details should be present in the development report that is presented to management?

 Which of the following pertains to repositioning? 

 What kind of new product strategy is being used when an automobile manufacturer introduces a new car model to replace an existing one? 

 When evaluating risks in the idea screening phase,if a firm is found to lack the necessary resources or expertise,it should:

 "Counting to 50 Has Never Been Easier" is how Healthfood Inc.markets its range of snacks.All snacks offered by this company are of a count of 50 calories.This is an example of marketing the _____.

 Which of the following is a reason why new products have failed once they reach the marketplace? 

 Xapple,Inc.,a manufacturer of bottled lemonade and other soft drinks,has released a new,zero-calorie drink called Diet Lemonade.This is an example of _____.

 Products that generate a maximum dollar profit with a minimum amount of risk should be: 

 The appearance of special guest stars on a regular television show is a strategy used to find new viewers for the existing show.It also helps in increasing the market share of the network that airs the show.Television networks encourage such guest appearances to implement which of the following growth strategies? 

 After spending years developing and testing a new MP3 player,Musique,Inc.has finally launched its new product in the market.The company has assigned its best marketing managers to handle the launch.It has also employed an extensive marketing campaign with ads in television,newspapers,and billboards.Which of the following stages of the product development process is Musique currently in?

 In which stage of the new product development process are you most likely to find "out-rotation" being used? 

 Which of the following is critical to providing an atmosphere that stimulates new product activity? 

 Identify the stage of new product development process where emphasis is given to following up on such things as bugs in the design,production costs,quality control,and inventory requirements.

Which of the following is a potential benefit of forming a strategic alliance?

 DLW,an automobile manufacturer,has found that sales of it RockStar SUV has fallen over the last few years.It introduces a new,revamped version of the SUV with the latest GPS technology and vehicle safety features.The company stops production of the old model in order to invest all of its resources into marketing this new model.Which of the following growth strategies is DLW employing?

 Which of the following growth strategies either increase frequency of consumption or increase the number of customers using the firm's product(s)? 

 Members of a venture team that is trying to create a new product are worried that by the time the finished product is released,customer needs might change.Consequently,the product,unable to satisfy the customers' needs,would become a failure.Which of the following best describes this risk of developing the new product?

_____ refers to a method used for creating and managing the project team,where a project team can work in relative privacy away from the rest of the organization.