Question 1

Current estimates suggest that about ____ people in the world use the Web.

Accepted Answer

A)  200 million 
B)  400 million 
C)  800 million 
D)  1.1 billion 
E)  2.4 billion 
A)  200 million 
B)  400 million 
C)  800 million 
D)  1.1 billion 
E)  2.4 billion E

Question 2

Online firms like Amazon.com that take a B2C model approach

Accepted Answer

A)  emphasize a consumer focus. 
B)  try to build long-term relationships with their customers. 
C)  try to understand how customers behave online. 
D)  are focused on individual buyers. 
E)  incorporate all of these answer choices. 
A)  emphasize a consumer focus. 
B)  try to build long-term relationships with their customers. 
C)  try to understand how customers behave online. 
D)  are focused on individual buyers. 
E)  incorporate all of these answer choices. E

Question 3

What is a social media community? List some specific characteristics that social media communities offer.

Accepted Answer

Social media communities are groups of people who share common interests and who want to engage in conversations about issues they consider important or interesting.They are electronic communities that encourage two-way communication,allowing people to develop profiles,and identify other people to connect with by using technology and the Internet. Examples of social media communities include forums and wikis.

Question 4

A ____ is a source of revenue flowing into the firm.

Accepted Answer

A)  profit flow 
B)  cash stream 
C)  cash output 
D)  buyer source 
E)  revenue stream 
A)  profit flow 
B)  cash stream 
C)  cash output 
D)  buyer source 
E)  revenue stream

Question 5

Which of the following most accurately describes a podcast?​

Accepted Answer

A)  ​A multiplayer,competitive activity 
B)  ​An interactive version of a community bulletin board 
C)  ​A collaborative online working space 
D)  ​A digital audio or video file 
E)  ​A website to share information 
A)  ​A multiplayer,competitive activity 
B)  ​An interactive version of a community bulletin board 
C)  ​A collaborative online working space 
D)  ​A digital audio or video file 
E)  ​A website to share information

Question 6

Outsourcing is the process of finding outside vendors and suppliers that provide professional help,parts,or materials at a lower cost.

Accepted Answer

A) True 
 B)False

Question 7

​using social media effectively for marketing is not free but does not require expertise

Accepted Answer

A)  ​Predetermined benchmarks 
B)  ​Research regarding what other companies are doing 
C)  ​The results of the previous year 
D)  ​The number of visits to the company's website 
A)  ​Predetermined benchmarks 
B)  ​Research regarding what other companies are doing 
C)  ​The results of the previous year 
D)  ​The number of visits to the company's website

Question 8

Gap.com,the clothier's online site,focuses on conducting business with individual customers.This represents a ____ model.

Accepted Answer

A)  B2B 
B)  C2C 
C)  manufacturer 
D)  distributive 
E)  B2C 
A)  B2B 
B)  C2C 
C)  manufacturer 
D)  distributive 
E)  B2C

Question 9

Ian stops offering free shipping to his online customers.Ian is trying to increase his profits by

Accepted Answer

A)  decreasing his revenues. 
B)  increasing his revenues. 
C)  decreasing his expenses. 
D)  increasing his expenses. 
E)  providing more customer service. 
A)  decreasing his revenues. 
B)  increasing his revenues. 
C)  decreasing his expenses. 
D)  increasing his expenses. 
E)  providing more customer service.

Question 10

Anthony bought a new computer that had an after-market solid-state hard-drive installed.He used the computer for several months then,one night while working on a term paper,the computer gave an error message that said it had crashed and must be reformatted.Anthony screamed in frustration and turned the computer off,waited a few minutes,then turned it back on again.The computer started,ran long enough for him to back-up his files onto a thumb drive,then crashed again.He turned it off,then using his cellphone,did a search of the error message and how to fix it.He followed the instructions and the computer ran okay for a few days then crashed again.He conducted a search for the computer manufacturer and opened a "chat" dialog with a computer tech.Following the tech's instructions step-by-step,he was able to permanently repair the computer.When Anthony "chatted" with the manufacturer's technician,which of the following best describes the function that was being served by using the Internet?

Accepted Answer

A)  Access information at a time and place convenient to the user 
B)  Engage in two-way interaction between the e-business and the user 
C)  Respond to information on the Internet by requesting more and posing questions 
D)  Choose between content offered by the e-business 
A)  Access information at a time and place convenient to the user 
B)  Engage in two-way interaction between the e-business and the user 
C)  Respond to information on the Internet by requesting more and posing questions 
D)  Choose between content offered by the e-business

Question 11

Plain Training,Inc.,is a company that helps people start their own businesses.As part of the training it provides,the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.They also stress the importance of connecting with current and potential customers.Developing a social media presence is another focus of Plain Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Plain Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
-Refer to Plain Training,Inc.Plain Training was founded 10 years ago and it's now ready to venture into offering workshops for businesses selling to other businesses primarily through the Internet.Which of the following is most likely to be a new addition to their agenda?

Accepted Answer

A)  Blogs 
B)  Video creation 
C)  Podcasts 
D)  Photo uploads 
E)  Webinars 
A)  Blogs 
B)  Video creation 
C)  Podcasts 
D)  Photo uploads 
E)  Webinars

Question 12

​When designing a social media plan,businesses generally assume

Accepted Answer

A)  ​social media is not free and can be quite expensive. 
B)  ​social media is free. 
C)  ​using social media is so easy a child can do it. 
D)  ​using social media effectively for marketing is not free but does not require expertise 
A)  ​social media is not free and can be quite expensive. 
B)  ​social media is free. 
C)  ​using social media is so easy a child can do it. 
D)  ​using social media effectively for marketing is not free but does not require expertise

Question 13

Quantitative measurements like unique visitors,number of views,and ratio of visitors to posted comments are typical measurements for​

Accepted Answer

A)  ​blogs. 
B)  ​forums. 
C)  ​Twitter. 
D)  ​Facebook. 
E)  ​YouTube. 
A)  ​blogs. 
B)  ​forums. 
C)  ​Twitter. 
D)  ​Facebook. 
E)  ​YouTube.

Question 14

How is LinkedIn different than most social networking sites?

Accepted Answer

A)  It is primarily for artists and musicians. 
B)  It is primarily for teens and pre-teens. 
C)  It is for professionals. 
D)  It is for customers interested in gaming. 
E)  It allows data sharing,editing,and posting. 
A)  It is primarily for artists and musicians. 
B)  It is primarily for teens and pre-teens. 
C)  It is for professionals. 
D)  It is for customers interested in gaming. 
E)  It allows data sharing,editing,and posting.

Question 15

What percentage of all Internet users are Americans?

Accepted Answer

A)  5 
B)  8 
C)  10 
D)  22 
E)  30 
A)  5 
B)  8 
C)  10 
D)  22 
E)  30

Question 16

Are social media measurements always quantitative? Support your answer.

Accepted Answer

Social media measurements can also be qu

Question 17

Brittany wants to increase the profits of her e-business.What two ways can be used to accomplish her goal of increasing profits?

Accepted Answer

A)  Cutting back on expenses and increasing sales 
B)  Increasing the number of employees and increasing sales 
C)  Increasing good expenses and decreasing bad expenses 
D)  Expanding her website and increasing her inventory 
E)  Hiring more employees and decreasing costs 
A)  Cutting back on expenses and increasing sales 
B)  Increasing the number of employees and increasing sales 
C)  Increasing good expenses and decreasing bad expenses 
D)  Expanding her website and increasing her inventory 
E)  Hiring more employees and decreasing costs

Question 18

Generally,it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Accepted Answer

A) True 
 B)False

Question 19

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day,seven days a week.

Accepted Answer

A) True 
 B)False

Question 20

Joseph inherited a set of candlesticks that he has no use for.He took them to an antique dealer to find out what they were worth then decided he might get more money by auctioning them off.He decided to sell them and listed them on eBay with pictures.What type of business model is eBay?

Accepted Answer

A)  Advertising e-business model 
B)  Brokerage e-business model 
C)  Consumer-to-consumer model 
D)  Subscription e-business model 
A)  Advertising e-business model 
B)  Brokerage e-business model 
C)  Consumer-to-consumer model 
D)  Subscription e-business model

Current estimates suggest that about ____ people in the world use the Web.

Online firms like Amazon.com that take a B2C model approach

What is a social media community? List some specific characteristics that social media communities offer.

A ____ is a source of revenue flowing into the firm.

Which of the following most accurately describes a podcast?

Outsourcing is the process of finding outside vendors and suppliers that provide professional help,parts,or materials at a lower cost.

using social media effectively for marketing is not free but does not require expertise

Gap.com,the clothier's online site,focuses on conducting business with individual customers.This represents a ____ model.

Ian stops offering free shipping to his online customers.Ian is trying to increase his profits by

When designing a social media plan,businesses generally assume

Quantitative measurements like unique visitors,number of views,and ratio of visitors to posted comments are typical measurements for

How is LinkedIn different than most social networking sites?

What percentage of all Internet users are Americans?

Are social media measurements always quantitative? Support your answer.

Brittany wants to increase the profits of her e-business.What two ways can be used to accomplish her goal of increasing profits?

Generally,it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day,seven days a week.

Joseph inherited a set of candlesticks that he has no use for.He took them to an antique dealer to find out what they were worth then decided he might get more money by auctioning them off.He decided to sell them and listed them on eBay with pictures.What type of business model is eBay?

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters

Exam 14: Exploring Social Media and E-Business

Current estimates suggest that about ____ people in the world use the Web.

Online firms like Amazon.com that take a B2C model approach

What is a social media community? List some specific characteristics that social media communities offer.

A ____ is a source of revenue flowing into the firm.

Which of the following most accurately describes a podcast?​

Outsourcing is the process of finding outside vendors and suppliers that provide professional help,parts,or materials at a lower cost.

​using social media effectively for marketing is not free but does not require expertise

Gap.com,the clothier's online site,focuses on conducting business with individual customers.This represents a ____ model.

Ian stops offering free shipping to his online customers.Ian is trying to increase his profits by

​When designing a social media plan,businesses generally assume

Quantitative measurements like unique visitors,number of views,and ratio of visitors to posted comments are typical measurements for​

How is LinkedIn different than most social networking sites?

What percentage of all Internet users are Americans?

Are social media measurements always quantitative? Support your answer.

Brittany wants to increase the profits of her e-business.What two ways can be used to accomplish her goal of increasing profits?

Generally,it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day,seven days a week.

Joseph inherited a set of candlesticks that he has no use for.He took them to an antique dealer to find out what they were worth then decided he might get more money by auctioning them off.He decided to sell them and listed them on eBay with pictures.What type of business model is eBay?

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters

Which of the following most accurately describes a podcast?

using social media effectively for marketing is not free but does not require expertise

When designing a social media plan,businesses generally assume

Quantitative measurements like unique visitors,number of views,and ratio of visitors to posted comments are typical measurements for