Question 1

Advertising may be broadly classified into three groups:

Accepted Answer

A)  selective demand,creative,primary demand. 
B)  point of purchase,personal,institutional. 
C)  publicity,point-of-purchase,personal. 
D)  selective demand,institutional,primary demand. 
E)  selective demand,institutional,point of purchase. 
A)  selective demand,creative,primary demand. 
B)  point of purchase,personal,institutional. 
C)  publicity,point-of-purchase,personal. 
D)  selective demand,institutional,primary demand. 
E)  selective demand,institutional,point of purchase. D

Question 2

A limited-line wholesaler assumes responsibility for a few wholesale services only.

Accepted Answer

A) True 
 B)False  True

Question 3

A return of part of the purchase price to the consumer is known as a _____.

Accepted Answer

A)  premium 
B)  rebate 
C)  sample 
D)  point-of-purchase coupon 
E)  discount 
A)  premium 
B)  rebate 
C)  sample 
D)  point-of-purchase coupon 
E)  discount B

Question 4

Molly is a real estate agent for Coldwell Banker.Whenever she works with a client,she focuses on obtaining leads for prospective clients who are friends or families of her current client.Molly is acting in her capacity as a(n)_____.

Accepted Answer

A)  technical salesperson 
B)  missionary salesperson 
C)  order taker 
D)  order getter 
E)  sales support person 
A)  technical salesperson 
B)  missionary salesperson 
C)  order taker 
D)  order getter 
E)  sales support person

Question 5

Katy Mills Mall contains two department stores,numerous specialty stores,a movies theater,and various restaurants.Since it does not contain any convenience stores,Katy Mills Mall is an example of a(n)_____ shopping center.

Accepted Answer

A)  area 
B)  neighborhood 
C)  community 
D)  urban 
E)  regional 
A)  area 
B)  neighborhood 
C)  community 
D)  urban 
E)  regional

Question 6

What is the goal of integrated marketing communications?

Accepted Answer

The major goal of integrated marketing c

Question 7

The president of your small company wants to better understand the basis on which you select your promotion mix.You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:

Accepted Answer

A)  organizational promotional resources. 
B)  nature of the target market. 
C)  characteristics of the product. 
D)  personal preferences of the marketers. 
E)  feasibility of various promotion methods. 
A)  organizational promotional resources. 
B)  nature of the target market. 
C)  characteristics of the product. 
D)  personal preferences of the marketers. 
E)  feasibility of various promotion methods.

Question 8

One of the most significant issues of online retailing is _____.

Accepted Answer

A)  domain names 
B)  design of websites 
C)  direct selling 
D)  advertising 
E)  security 
A)  domain names 
B)  design of websites 
C)  direct selling 
D)  advertising 
E)  security

Question 9

Advertising whose purpose is to increase the demand for all brands of a good or service is called _____.

Accepted Answer

A)  institutional advertising 
B)  publicity 
C)  selective-demand advertising 
D)  primary-demand advertising 
E)  public relations 
A)  institutional advertising 
B)  publicity 
C)  selective-demand advertising 
D)  primary-demand advertising 
E)  public relations

Question 10

Nine West manufactures leather goods such as shoes and handbags.Which form of distribution is this company most likely to use ?

Accepted Answer

A)  Exclusive 
B)  Intensive 
C)  Comprehensive 
D)  Agent-driven 
E)  Selective 
A)  Exclusive 
B)  Intensive 
C)  Comprehensive 
D)  Agent-driven 
E)  Selective

Question 11

Advertising is a paid nonpersonal message communicated to a select audience through a mass medium.

Accepted Answer

A) True 
 B)False

Question 12

The personal-selling process includes all of the following except:

Accepted Answer

A)  prospecting. 
B)  approaching the prospect. 
C)  answering objections. 
D)  providing a product sample. 
E)  making the presentation. 
A)  prospecting. 
B)  approaching the prospect. 
C)  answering objections. 
D)  providing a product sample. 
E)  making the presentation.

Question 13

When Fashion Fair Cosmetics offers marketing assistance to resellers that buy its products,it is engaging in what type of promotion technique?

Accepted Answer

A)  Bribery. 
B)  Consumer sales promotion technique. 
C)  Consumer product promotion technique. 
D)  Trade sales promotion method. 
E)  Bait-and-switch method. 
A)  Bribery. 
B)  Consumer sales promotion technique. 
C)  Consumer product promotion technique. 
D)  Trade sales promotion method. 
E)  Bait-and-switch method.

Question 14

Selective-demand advertising is advertising designed to enhance a firm's image or reputation.

Accepted Answer

A) True 
 B)False

Question 15

All of the following are characteristics of warehouse showroom retailers except

Accepted Answer

A)  large,low-cost buildings. 
B)  vertical merchandise displays. 
C)  members-only stores. 
D)  large on-premise inventories. 
E)  minimum service. 
A)  large,low-cost buildings. 
B)  vertical merchandise displays. 
C)  members-only stores. 
D)  large on-premise inventories. 
E)  minimum service.

Question 16

The objectives of public relations are to create and maintain a favorable public image.

Accepted Answer

A) True 
 B)False

Question 17

All of the following are services provided by wholesalers to retailers except

Accepted Answer

A)  buying in large quantities and selling in smaller quantities 
B)  promoting the product 
C)  supplying marketing information 
D)  manufacturing a wide selection of product 
E)  helping finance purchases 
A)  buying in large quantities and selling in smaller quantities 
B)  promoting the product 
C)  supplying marketing information 
D)  manufacturing a wide selection of product 
E)  helping finance purchases

Question 18

Department stores are distinctly service-oriented.Along with the goods they sell,they provide _____.

Accepted Answer

A)  lower markups 
B)  quality discounts 
C)  personal assistance 
D)  warehouse merchandising 
E)  very low prices 
A)  lower markups 
B)  quality discounts 
C)  personal assistance 
D)  warehouse merchandising 
E)  very low prices

Question 19

A shelf dispenser in a supermarket provides pieces of paper that offer $1.00 off any Thermasilk hair care product.Customers can redeem their savings at the time of purchase.This sales promotion is a _____.

Accepted Answer

A)  point-of-purchase display 
B)  rebate 
C)  coupon 
D)  premium 
E)  refund 
A)  point-of-purchase display 
B)  rebate 
C)  coupon 
D)  premium 
E)  refund

Question 20

Moving products from producer to wholesaler to retailer to consumer is called the traditional channel because most consumer goods are sold this way.

Accepted Answer

A) True 
 B)False

Advertising may be broadly classified into three groups:

A limited-line wholesaler assumes responsibility for a few wholesale services only.

A return of part of the purchase price to the consumer is known as a _____.

Molly is a real estate agent for Coldwell Banker.Whenever she works with a client,she focuses on obtaining leads for prospective clients who are friends or families of her current client.Molly is acting in her capacity as a(n)_____.

Katy Mills Mall contains two department stores,numerous specialty stores,a movies theater,and various restaurants.Since it does not contain any convenience stores,Katy Mills Mall is an example of a(n)_____ shopping center.

What is the goal of integrated marketing communications?

The president of your small company wants to better understand the basis on which you select your promotion mix.You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:

One of the most significant issues of online retailing is _____.

Advertising whose purpose is to increase the demand for all brands of a good or service is called _____.

Nine West manufactures leather goods such as shoes and handbags.Which form of distribution is this company most likely to use ?

Advertising is a paid nonpersonal message communicated to a select audience through a mass medium.

The personal-selling process includes all of the following except:

When Fashion Fair Cosmetics offers marketing assistance to resellers that buy its products,it is engaging in what type of promotion technique?

Selective-demand advertising is advertising designed to enhance a firm's image or reputation.

All of the following are characteristics of warehouse showroom retailers except

The objectives of public relations are to create and maintain a favorable public image.

All of the following are services provided by wholesalers to retailers except

Department stores are distinctly service-oriented.Along with the goods they sell,they provide _____.

A shelf dispenser in a supermarket provides pieces of paper that offer $1.00 off any Thermasilk hair care product.Customers can redeem their savings at the time of purchase.This sales promotion is a _____.

Moving products from producer to wholesaler to retailer to consumer is called the traditional channel because most consumer goods are sold this way.

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Exploring Social Media and E-Business

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters

Exam 13: Distributing and Promoting Products

Advertising may be broadly classified into three groups:

A limited-line wholesaler assumes responsibility for a few wholesale services only.

A return of part of the purchase price to the consumer is known as a _____.

Molly is a real estate agent for Coldwell Banker.Whenever she works with a client,she focuses on obtaining leads for prospective clients who are friends or families of her current client.Molly is acting in her capacity as a(n)_____.

Katy Mills Mall contains two department stores,numerous specialty stores,a movies theater,and various restaurants.Since it does not contain any convenience stores,Katy Mills Mall is an example of a(n)_____ shopping center.

What is the goal of integrated marketing communications?

The president of your small company wants to better understand the basis on which you select your promotion mix.You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:

One of the most significant issues of online retailing is _____.

Advertising whose purpose is to increase the demand for all brands of a good or service is called _____.

Nine West manufactures leather goods such as shoes and handbags.Which form of distribution is this company most likely to use ?

Advertising is a paid nonpersonal message communicated to a select audience through a mass medium.

The personal-selling process includes all of the following except:

When Fashion Fair Cosmetics offers marketing assistance to resellers that buy its products,it is engaging in what type of promotion technique?

Selective-demand advertising is advertising designed to enhance a firm's image or reputation.

All of the following are characteristics of warehouse showroom retailers except

The objectives of public relations are to create and maintain a favorable public image.

All of the following are services provided by wholesalers to retailers except

Department stores are distinctly service-oriented.Along with the goods they sell,they provide _____.

A shelf dispenser in a supermarket provides pieces of paper that offer $1.00 off any Thermasilk hair care product.Customers can redeem their savings at the time of purchase.This sales promotion is a _____.

Moving products from producer to wholesaler to retailer to consumer is called the traditional channel because most consumer goods are sold this way.

Exploring the World of Business and Economics

Ethics and Social Responsibility in Business

Global Business

Choosing a Form of Business Ownership

Small Business,Entrepreneurship,and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Exploring Social Media and E-Business

Using Management and Accounting Information

Mastering Financial Management

Understanding Personal Finances and Investments

Enhancing Union-Management Relations

Risk Management and Insurance

Business Law regulation and Taxation

Filters