Exam 14: Exploring Social Media and E-Business

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Millie's Flowers Company in Tulips,Ohio,uses an e-commerce software program on its website to allow customers to enter their own orders for flowers that are delivered by the end of the next business day.Millie's Flowers follows a(n)____ model.

(Multiple Choice)
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There are no such things as special e-business resources.

(True/False)
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Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

(Multiple Choice)
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Tech savvy,digital natives born after 1980 are known as​

(Multiple Choice)
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What are KPIs,and what role do they play for a company? What are some typical KPIs that an online retailer might use?

(Essay)
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A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.

(True/False)
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The organized effort of individuals to produce and sell,for a profit,the products and services that satisfy society's needs through the facilities available on the Internet is referred to as

(Multiple Choice)
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The use of webinars and online informational promotional materials is most often related to businesses selling to​

(Multiple Choice)
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Which of the following is not an internal force affecting e-business?

(Multiple Choice)
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Forrester Research,Inc.,offers business research on a subscription business model basis.

(True/False)
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Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business activities.

(True/False)
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Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?

(Multiple Choice)
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How do e-business and e-commerce differ?

(Essay)
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Describe the internal and external forces that affect e-business.

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Number of followers and number of retweets are typical social media measurements of Facebook.

(True/False)
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Social media can most accurately be described as being about​

(Multiple Choice)
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The two types of social media measurement are objective and subjective.

(True/False)
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​Which of the following is one of the primary differences between a social media plan and the traditional advertising campaign?

(Multiple Choice)
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Anthony notices that his Discover Card statement gives the company's Web address (Discovercard.com)and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its website?

(Multiple Choice)
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Just under 70 percent of online adults use some sort of social media.

(True/False)
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