Question 1

_____ refers to smaller groups or segments whose beliefs, values, norms, and patterns of behavior set them apart from the larger cultural mainstream.

Accepted Answer

A) Subculture 
B) Social class 
C) Reference group 
D) Motivation 
E) Attitude 
A) Subculture 
B) Social class 
C) Reference group 
D) Motivation 
E) Attitude

Question 2

Although problem recognition is caused by a difference between the consumer's ideal state and actual state, the problem does not always imply a negative state.

Accepted Answer

A) True 
 B)False

Question 3

With respect to the alternative evaluation stage of the consumer decision-making process, how a golf cart handles, how the brakes on a bicycle work, and how well a stain remover eliminates dirt stains are all examples of

Accepted Answer

A) functional consequences. 
B) psychosocial consequences. 
C) schedules of reinforcement. 
D) subjective bundles. 
E) physiological stimuli. 
A) functional consequences. 
B) psychosocial consequences. 
C) schedules of reinforcement. 
D) subjective bundles. 
E) physiological stimuli.

Question 4

Yummy soups, a vegetable soup manufacturing company, uses coupons and sweepstakes to promote its soup.This reflects an application of

Accepted Answer

A) belief-bias effect. 
B) bait-and-switch promotions. 
C) operant conditioning. 
D) classical conditioning. 
E) cognitive appraisal theory of emotion. 
A) belief-bias effect. 
B) bait-and-switch promotions. 
C) operant conditioning. 
D) classical conditioning. 
E) cognitive appraisal theory of emotion.

Question 5

Which of the following perception processes is the immediate, direct response to the taste, smell, touch, and hearing of stimuli?

Accepted Answer

A) selection 
B) sensation 
C) assimilation 
D) disintegration 
E) interpretation 
A) selection 
B) sensation 
C) assimilation 
D) disintegration 
E) interpretation

Question 6

With respect to the consumer decision-making process, the stage that occurs immediately after the problem recognition stage is

Accepted Answer

A) elaborative rehearsal. 
B) purchase decision. 
C) postpurchase evaluation. 
D) information search. 
E) goal-directed selection. 
A) elaborative rehearsal. 
B) purchase decision. 
C) postpurchase evaluation. 
D) information search. 
E) goal-directed selection.

Question 7

Learning occurs more slowly but lasts longer when a partial or intermittent reinforcement schedule is used and only some of the individual's responses are rewarded.

Accepted Answer

A) True 
 B)False

Question 8

_____ theory is an approach that deals with the structure and development of personality and focuses on the underlying motivations for human behavior.

Accepted Answer

A) Maslow's hierarchy 
B) Psychoanalytic 
C) Lamarckian 
D) World-systems 
E) Structuration 
A) Maslow's hierarchy 
B) Psychoanalytic 
C) Lamarckian 
D) World-systems 
E) Structuration

Question 9

Jack, a student, has applied for a job in one of the top private banks in the United States.Jack feels securing a job with a private bank would fulfill his desire for steady employment.With respect to Maslow's hierarchy of needs theory, by securing a career in private banking, Jack is most likely to fulfill his _____ needs.

Accepted Answer

A) physiological 
B) esteem 
C) social 
D) safety 
E) self-actualization 
A) physiological 
B) esteem 
C) social 
D) safety 
E) self-actualization

Question 10

An individual's perceptual processes usually focus on elements of the environment that are relevant to his or her needs and tune out irrelevant stimuli.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is true of the psychoanalytic theory?

Accepted Answer

A) It is generally considered to have ignored the early development of an individual. 
B) It has been criticized for being unresponsive to the external environment. 
C) It has proven to be extremely useful as it is structured and easy to administer. 
D) It has been validated experimentally. 
E) It places less emphasis on the unconscious. 
A) It is generally considered to have ignored the early development of an individual. 
B) It has been criticized for being unresponsive to the external environment. 
C) It has proven to be extremely useful as it is structured and easy to administer. 
D) It has been validated experimentally. 
E) It places less emphasis on the unconscious.

Question 12

_____ is the process by which individuals acquire the purchase and consumption knowledge and experience they apply to future related behavior.

Accepted Answer

A) Consumer lending 
B) Cognitive dissonance 
C) Consumer learning 
D) Cognitive distortion 
E) Cognitive extension 
A) Consumer lending 
B) Cognitive dissonance 
C) Consumer learning 
D) Cognitive distortion 
E) Cognitive extension

Question 13

The various brands identified as purchase options to be considered during the alternative evaluation process are known as the consumer's

Accepted Answer

A) perceptive list. 
B) attribution list. 
C) neutral list. 
D) evoked set. 
E) sublimation set. 
A) perceptive list. 
B) attribution list. 
C) neutral list. 
D) evoked set. 
E) sublimation set.

Question 14

In the postpurchase evaluation stage, when performance of a product or service is below expectations, it would result in

Accepted Answer

A) the development of consideration threat. 
B) the creation of an evoked set. 
C) dissatisfaction. 
D) the evaluation of attribute bundles. 
E) cognitive resonance. 
A) the development of consideration threat. 
B) the creation of an evoked set. 
C) dissatisfaction. 
D) the evaluation of attribute bundles. 
E) cognitive resonance.

Question 15

_____ is a preference for a particular brand that results in its repeated purchase.

Accepted Answer

A) Brand extension 
B) Brand stretching 
C) Brand spin-off 
D) Brand loyalty 
E) Brand equity 
A) Brand extension 
B) Brand stretching 
C) Brand spin-off 
D) Brand loyalty 
E) Brand equity

Question 16

While watching a basketball game on television, Ryan leaves the room during commercial breaks and returns only when the live broadcast returns.If he deliberately avoids viewing commercials, Ryan is likely exhibiting

Accepted Answer

A) selective attention. 
B) selective exposure. 
C) selective comprehension. 
D) selective retention. 
E) selective recall. 
A) selective attention. 
B) selective exposure. 
C) selective comprehension. 
D) selective retention. 
E) selective recall.

Question 17

With respect to classical conditioning, _____ occurs when an unconditioned stimulus and a conditioned stimulus occur in close proximity in time and space.

Accepted Answer

A) repetition 
B) dissociative behavior 
C) response orientation 
D) contiguity 
E) negative reinforcement 
A) repetition 
B) dissociative behavior 
C) response orientation 
D) contiguity 
E) negative reinforcement

Question 18

Which of the following is true of behavioral learning theories?

Accepted Answer

A) These theories are based on stimulus-response orientation. 
B) These theories put too much emphasis on internal psychological processes. 
C) They are also known as associative process theories. 
D) These theories disagree that the external stimulus environment will elicit fairly predictable consumer responses. 
E) These theories disprove the classical conditioning theory. 
A) These theories are based on stimulus-response orientation. 
B) These theories put too much emphasis on internal psychological processes. 
C) They are also known as associative process theories. 
D) These theories disagree that the external stimulus environment will elicit fairly predictable consumer responses. 
E) These theories disprove the classical conditioning theory.

Question 19

After purchasing a fancy-cut diamond ring for his wife, Jason feels dissatisfied with his purchase as he feels that the ring was overpriced and poorly cut.Moreover, Jason feels that he should have selected the round brilliant-cut diamond rather than the fancy-cut diamond.In this scenario, Jason is experiencing

Accepted Answer

A) impact bias. 
B) cognitive dissonance. 
C) psychosocial heurism. 
D) belief-bias effect. 
E) overregularization. 
A) impact bias. 
B) cognitive dissonance. 
C) psychosocial heurism. 
D) belief-bias effect. 
E) overregularization.

Question 20

_________________ is a broad, abstract external factor, and characterizes people based on their shared values, norms, learned meanings, and customs.

Accepted Answer

A) Culture 
B) Geography 
C) Behavior 
D) Psychology 
E) Social class 
A) Culture 
B) Geography 
C) Behavior 
D) Psychology 
E) Social class

_____ refers to smaller groups or segments whose beliefs, values, norms, and patterns of behavior set them apart from the larger cultural mainstream.

Although problem recognition is caused by a difference between the consumer's ideal state and actual state, the problem does not always imply a negative state.

With respect to the alternative evaluation stage of the consumer decision-making process, how a golf cart handles, how the brakes on a bicycle work, and how well a stain remover eliminates dirt stains are all examples of

Yummy soups, a vegetable soup manufacturing company, uses coupons and sweepstakes to promote its soup.This reflects an application of

Which of the following perception processes is the immediate, direct response to the taste, smell, touch, and hearing of stimuli?

With respect to the consumer decision-making process, the stage that occurs immediately after the problem recognition stage is

Learning occurs more slowly but lasts longer when a partial or intermittent reinforcement schedule is used and only some of the individual's responses are rewarded.

_____ theory is an approach that deals with the structure and development of personality and focuses on the underlying motivations for human behavior.

An individual's perceptual processes usually focus on elements of the environment that are relevant to his or her needs and tune out irrelevant stimuli.

Which of the following is true of the psychoanalytic theory?

_____ is the process by which individuals acquire the purchase and consumption knowledge and experience they apply to future related behavior.

The various brands identified as purchase options to be considered during the alternative evaluation process are known as the consumer's

In the postpurchase evaluation stage, when performance of a product or service is below expectations, it would result in

_____ is a preference for a particular brand that results in its repeated purchase.

While watching a basketball game on television, Ryan leaves the room during commercial breaks and returns only when the live broadcast returns.If he deliberately avoids viewing commercials, Ryan is likely exhibiting

With respect to classical conditioning, _____ occurs when an unconditioned stimulus and a conditioned stimulus occur in close proximity in time and space.

Which of the following is true of behavioral learning theories?

_________________ is a broad, abstract external factor, and characterizes people based on their shared values, norms, learned meanings, and customs.

An Introduction to Integrated Marketing Communications

The Role of IMC in the Marketing Process

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing

The Communication Process

Source, Message, and Channel Factors

Establishing Objectives and Budgeting for the Promotional Program

Creative Strategy: Planning and Development

Creative Strategy: Implementation and Evaluation

Media Planning and Strategy

Evaluation of Media: Television and Radio

Evaluation of Media: Magazines and Newspapers

Support Media

Direct Marketing

The Internet: Digital and Social Media

Sales Promotion

Public Relations, Publicity, and Corporate Advertising

Measuring the Effectiveness of the Promotional Program

International Advertising and Promotion

Regulation of Advertising and Promotion

Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion

Personal Selling Online

Filters

Exam 4: Perspectives on Consumer Behavior

_____ refers to smaller groups or segments whose beliefs, values, norms, and patterns of behavior set them apart from the larger cultural mainstream.

Although problem recognition is caused by a difference between the consumer's ideal state and actual state, the problem does not always imply a negative state.

With respect to the alternative evaluation stage of the consumer decision-making process, how a golf cart handles, how the brakes on a bicycle work, and how well a stain remover eliminates dirt stains are all examples of

Yummy soups, a vegetable soup manufacturing company, uses coupons and sweepstakes to promote its soup.This reflects an application of

Which of the following perception processes is the immediate, direct response to the taste, smell, touch, and hearing of stimuli?

With respect to the consumer decision-making process, the stage that occurs immediately after the problem recognition stage is

Learning occurs more slowly but lasts longer when a partial or intermittent reinforcement schedule is used and only some of the individual's responses are rewarded.

_____ theory is an approach that deals with the structure and development of personality and focuses on the underlying motivations for human behavior.

An individual's perceptual processes usually focus on elements of the environment that are relevant to his or her needs and tune out irrelevant stimuli.

Which of the following is true of the psychoanalytic theory?

_____ is the process by which individuals acquire the purchase and consumption knowledge and experience they apply to future related behavior.

The various brands identified as purchase options to be considered during the alternative evaluation process are known as the consumer's

In the postpurchase evaluation stage, when performance of a product or service is below expectations, it would result in

_____ is a preference for a particular brand that results in its repeated purchase.

While watching a basketball game on television, Ryan leaves the room during commercial breaks and returns only when the live broadcast returns.If he deliberately avoids viewing commercials, Ryan is likely exhibiting

With respect to classical conditioning, _____ occurs when an unconditioned stimulus and a conditioned stimulus occur in close proximity in time and space.

Which of the following is true of behavioral learning theories?

_________________ is a broad, abstract external factor, and characterizes people based on their shared values, norms, learned meanings, and customs.

An Introduction to Integrated Marketing Communications

The Role of IMC in the Marketing Process

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing

The Communication Process

Source, Message, and Channel Factors

Establishing Objectives and Budgeting for the Promotional Program

Creative Strategy: Planning and Development

Creative Strategy: Implementation and Evaluation

Media Planning and Strategy

Evaluation of Media: Television and Radio

Evaluation of Media: Magazines and Newspapers

Support Media

Direct Marketing

The Internet: Digital and Social Media

Sales Promotion

Public Relations, Publicity, and Corporate Advertising

Measuring the Effectiveness of the Promotional Program

International Advertising and Promotion

Regulation of Advertising and Promotion

Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion

Personal Selling Online

Filters