Exam 4: Perspectives on Consumer Behavior

Which of the following is true of the affect referral decision rule?

Cognitive learning theory has been criticized for assuming a mechanistic view of the consumer that puts too much emphasis on external stimulus factors.

Those who relate psychoanalytic theory to consumer behavior believe that consumers know why they want the products they wish to buy.

_____ is the stage of the consumer decision-making process whereby the individual scans information stored in memory to recall past experiences and/or knowledge regarding various purchase alternatives.

Before purchasing a car, John sought advice from his friends and researched auto reviews on the Internet.He also visited car dealers and went for a test-drive.In which of the following stages of the consumer decision-making process is John engaged?

Lower-level needs such as hunger and thirst are important to marketers because these needs

When Bloomingdale's New York store sprayed Donna Karan's new perfume DKNY onto the sidewalks outside the store to introduce the perfume to consumers, it was trying to increase the level of _______________ so the product would get noticed.

With respect to the roles in the family decision-making process, all the members of a family who use a car are referred to as the

With respect to motivation research, which of the following is a technique in which small numbers of people with similar backgrounds and/or interests are brought together to discuss a particular product, idea, or issue?

Which of the following is an example of a psychosocial consequence?

When a consumer's internal psychological process is attitude formation, she is likely to be in the stage of purchase decision in the decision-making process.

When Andy targets a new line of make-up to African Americans, he is targeting a(n) ____________________ within the larger cultural mainstream.

Many of the purchase decisions made by consumers for low-priced, frequently purchased products are characterized by

A reference group to which one does not wish to belong is a(n) _____ group.

Marketers encourage _____ by introducing new brands into markets that are already saturated and by using advertising and sales promotion techniques such as free samples, introductory price offers, and coupons.

Aspirational reference groups represent groups to which me might like to belong, like when the United States Army shows strong leaders in its ads.

_____ is the ability to perceive a stimulus that is below the level of conscious awareness.

James, an interviewer, instructs Lily to respond to his questions with the first thing that comes to her mind.James provides Lily with several stimuli such as words, pictures, and ads.With respect to motivation research, James is using a(n)

With respect to the consumer decision-making process, which of the following stages can be considered as an immediate outcome of the alternative evaluation stage?

James wants to buy a new truck.While watching TV, he notices a series of truck ads.However, he fails to notice several other ads including those promoting cosmetics, snack foods, and sodas.In this scenario, James is exhibiting