Exam 4: Perspectives on Consumer Behavior

Which of the following is considered to be an objective evaluative criterion while purchasing an automobile?

_____ is a state of psychological tension or postpurchase doubt a consumer may experience after making a difficult purchase decision.

Learning occurs most rapidly under a(n) _____ reinforcement schedule, but the behavior is likely to cease when the reinforcement stops.

Frank is a location analyst for a fast-food restaurant chain. He knows that previous restaurants have been placed in locations where most people within a three-mile radius have the following characteristics: household incomes between $50,000 and $65,000 per year, children and parents are highly engaged in after-school activities, family is valued above work, and one or both parents has some education beyond high school. His target audience likely falls into the ___________ level of social class, which includes about 70 percent of people in the United States.

The more advertisers assess situational determinants of consumer behavior, the more likely they are to succeed in communicating with their target audiences.

When Coca-Cola uses the color red to create contrast from other ads, it is focusing on its brand identity and trying to overcome selective exposure.

The insight that women like to bake cakes because they feel like they are giving birth to a baby was due to a finding from motivation research.

Robert, the CEO of a software company in Houston, has fulfilled his career goals.Therefore, he decides to retire and help eliminate societal problems.In order to achieve this, he starts a charitable organization that helps in educating underprivileged children.With respect to Maslow's hierarchy of needs theory, Robert is looking to fulfill his _____ need.

Through the use of mnemonics, advertisers hope consumers will not engage in _____ when they see the advertisements.

Reinforcement occurs even when an ad encourages consumers to use a particular product or brand to avoid unpleasant consequences.

When Carfax shows how using its service will help avoid negative consequences, it is an application of classical conditioning.

In terms of the alternative evaluation stage of the consumer decision-making process, how you feel when you wear new shoes, the perception of how others like your new hair style, and how a recent weight-loss makes you feel about yourself are all examples of

When Mariah Carey paired her new perfume with the looks and sweetness of lollipops, it was an application of the principles of

Which of the following is an example of a functional consequence?

Which of the following is considered as the final stage in the consumer decision-making process?

Reference groups to which one would like to belong are called _____ groups.

Robert, an automobile engineer, detects a strange noise emanating from the engine of his car.As he is an expert mechanic, he diagnosed that the car required a new fan belt.Which of the following stages of the consumer decision-making process is represented in this scenario?

_____ can be defined as the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires.

Jorge realized his core target audience was characterized by common leisure activities (museum visits, polo matches), shopping patterns (preference for boutiques, designer labels), and media habits (read , ). His target audience may be most appropriately characterized by

According to Abraham Maslow's hierarchy of needs theory, the highest level of needs is _____ needs.