Exam 4: Perspectives on Consumer Behavior

Which of the following differentiates a functional consequence from a psychosocial consequence?

Which of the following is the first stage of the consumer decision-making process?

When a consumer interprets information in a manner that supports her own position, she is said to be engaging in selective retention.

When the Saskatchwean Ministry of Health created an ad showing a woman who was passed out with a beer in her hand to communicate to college students that they have a choice when it comes to binge drinking, they were using a(n) _____ group to make their point.

According to Abraham Maslow's hierarchy of needs, the most basic level of human needs is

The step of the perception process where consumers interpret information based on their own attitudes, beliefs, motives, and experiences is known as

A dog that salivates during feeding time does so due to an innate reflex reaction.According to the conditioning theory in relation to this scenario, food will be considered as a(n)

While psychologists study consumer responses to advertising and other forms of communication in controlled settings, sociologists and anthropologists study behavior in context.

With respect to the roles in the family decision-making process, the person who exerts power as to what criteria will be used in the selection process while purchasing a product is called the

In order to be successful, marketers need to know the specific needs customers are attempting to satisfy and how they translate into purchase criteria.

The process of _____ is the reinforcement of successive acts that leads to a desired behavior pattern or response.

When Mariah Carey's perfume associated its product with the looks and sweetness of lollipops, it was an example of applying cognitive learning theory.

Which of the following is the most relevant internal psychological process associated with the problem recognition stage of the consumer decision-making process?

Which of the following is a possible consequence of postpurchase evaluation?

Critics of psychoanalytic theory believe any results from motivation research are unusable because

The American Eurocopter company shows its product on a large yacht in its advertising in the hope that it will appeal to the upper stratum of _______________, which refers to relatively homogeneous divisions in a society into which people sharing similar lifestyles, values, norms, behaviors, and interests can be grouped.

Which of the following is true of a psychosocial consequence?

Some purchase decisions are incidental, and may result from little more than seeing a product prominently displayed at a discount price in a store.

Determining how much and which sources of external information to use involves several factors, including the importance of the purchase decision, the effort needed to acquire information, the amount of past experience relevant, the degree of perceived risk associated with the purchase, and the time available.

Behavioral learning theories have been criticized for