Exam 15: The Internet and Interactive Media

Good Mews is a no-cage, no-kill cat shelter that tries to care for and find homes for cats and kittens that have been abandoned by their owners. The non-profit group uses a Web site to show cats that are available for adoption, how cats are cared for at the shelter, and to spotlight various volunteers' efforts. This is an example of how the Internet can be used as a(n) _____ tool.

One of the advantages of the Internet for direct marketers is it is:

Which of the following has been cited as an advantage associated with using the Internet?

Which of the following is NOT one of the reasons the Internet has been called the Wild Wild West?

Facebook was cited by Adweek as one of the Best Performers in 2007.Facebook was recognized for:

Which of the following is NOT a valid objective for a marketer who is employing the Internet as a communications vehicle?

Naomi has a small consulting business.She wants to use her website to provide background about her company's qualifications and answer frequently asked questions.Naomi will design her website with the primary objective of:

If you go to the HYPERLINK "http://www.aboutus.org/GirlsOn.com" is using: A.a button B.a banner a regular sponsorship C. a regular sponsorship D.an interstitial E.push technology

Recent press releases about what is going on in the company are available at the ArvinMeritor Web site. Anyone doing research on the company has access to these stories. In this way, ArvinMeritor uses the Internet as a(n) _____ tool.

Buick conducted a sweepstakes in which people could enter to win the car Tiger Woods uses during tournaments.To enter sweepstakes,consumers had to visit Buick's site.Buick used which promotional mix element on the Internet?

Which of the following has been cited as an advantage associated with using the Internet?

To get retail florists to use its Web site for ordering shop supplies,an Internet seller enters every retailer who places an order during a specified period of time in a sweepstakes.The winner of the sweepstakes receives a $1,000 check and gets his or her picture in the next issue of the trade's leading journal.The sweepstakes is promoted in several trade journals aimed at those in the floral business.This is an example of how the Internet can be used in combination with _____ in an integrated marketing communications program.

Podcasts are being used by advertisers to reach:

One of the amazing aspects of rich media advertising is:

E-commerce is _____ on the Internet.

One of the criticisms of paid search advertising is that it is: