Exam 15: The Internet and Interactive Media

Kendra works for an environmental company that consults with governments and provides them with information necessary to revitalize damaged environments.Every morning when she logs onto her computer,she finds articles on the latest research on environmentally friendly technology,such as cola-powered cars.Advertisers of similar products appear as banner ads on Kendra's computer.This is an example of:

The exchange of information in social network sites:

One of the questions viewers of user-generated video sites (UGVs are concerned about is:

Which of the following is NOT one of the reasons offered for the rapid adoption of the Internet?

Many shopping bots have become ___________ or search engines in which advertisers pay only when a consumer clicks on their ad or link from a search engine page.

_____ is a worldwide means of exchanging information and communicating through a series of interconnected computers.

Which of the following has been cited as a disadvantage associated with using the Internet?

One of the most used forms of advertising on the Internet is:

Interactive TV,interactive CD-ROMs,kiosks,and interactive phones:

Which of the following methods of measuring effectiveness of advertising on the Web has become the universally accepted method adopted by ad agencies?

Which of the following statements explains why marketers have found it so difficult to create a strong brand using the Internet?

_________ organize and format Web-based content in a standard way,sending out notification whenever new material is available.

What was the primary objective marketers sought when they first employed the Internet as a communications tool?

Which of the following has been cited as a disadvantage associated with using the Internet?

The increasing use of broadband among Internet users has increased the use of ______________ advertising.

Which of the following is a valid objective for a marketer who is employing the Internet as a communications vehicle?

______________ are ads that appear on your computer screen while you are waiting to download content from the site?

Yesterday when Eli checked his e-mail,he had an offer to buy software that would make it easier for him to file his income tax next year.This e-mail offer is an example of how the Internet and _____ can complement each other.

Which of the following is NOT one of the types of rich media being used by advertisers?

Which of the following is NOT one of the factors leading to an effective Website?