Exam 5: The Communication Process

When Harrison saw the television ad advising him to mark on his calendar when the latest of Survivor series would start,he actually did make a mental note of the starting day because he had enjoyed the previous Survivor shows so much.Harrison's response to the communication was an example of a:

_____ is any unplanned distortion or interference in the communication process.

The _____ is the method or medium by which communication travels from the source to the receiver:

Which of the following communication processes will be most influenced by the experiences,perceptions,attitudes and values of the message recipient?

The _____ model is a response model that was developed for setting and measuring advertising objectives.A basic premise of this model is that advertising effects occur over a period of time.

Which response hierarchy views the consumer as engaging in passive learning and random information catching?

Marketers of _____ often must communicate with passive,uninterested consumers who may focus more on non-message elements such as music,slogans,and jingles than on message content.

Advertisers can determine how people react to words like juvenile,immature and childish that have the same basic denotation but differing connotations through the use of:

Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem."Freshness" is the message the ad is supposed to deliver,but if Rick and Beth Minton think the ad is simply showing people being rude and boorish then in terms of the communication process,the Mintons have _____ the message improperly.

Which of the following response hierarchy models depicts consumers as going through the stages of awareness àinterest à evaluation à trial àadoption?

Negative thoughts about a spokesperson in an ad are called:

The Foote,Cone & Belding grid is based on the dimensions of _____ and high- versus low-involvement.

An ad purchased by the Tennessee Department of Tourist Development encouraging people to choose the state of Tennessee for that vacation destination was published in Southern Living magazine.The ad shows various scenic pictures of Tennessee and includes the slogan,"Tennessee sounds good to me." In this example,Southern Living magazine would be an example of a _____,a part of the communication process.

Which of the following would be an example of a channel in the communication process?

According to the low-involvement hierarchy,the consumer passes through which response sequence during the purchase decision making process?

Which category of cognitive responses includes a message recipient's reactions to factors such as the creativity of an ad,the quality of the visual effects,colors,voice tones,and the like?

The experiences,perceptions,attitudes and values a consumer brings to a communication situation is referred to as his or her:

When actresses from the television show Desperate Housewives appear in a commercial endorsing Garnier Lumia hair products,the message source is:

The "vampire effect" described in "Do Men and Women Process Sexy Ads Differently" refers to the conclusion that:

Winston is watching a suspenseful TV program with a group of friends.During the commercial break everyone starts discussing the show and he cannot hear the commercials even though he really wanted to watch the new Pepsi ad.Winston's inability to receive the Pepsi message illustrates which element of the communications process?