Exam 5: The Communication Process

The element of the communications process that closes the loop in the communications flow and allows the sender to monitor how a message is being received and interpreted is:

Visual image personalities:

According to the dissonance/attribution model,the consumer passes through which of the following response sequences during the decision making process?

indicates that the willingness to process an ad is a function of two elements.They are the _____ to process the message.

adopted the stylized eagle that appears on all labels,buildings,trucks and postal boxes it used a sticklike mailman figure called Mr.Zip.Research showed the eagle was a much more positive symbol-denoting ruggedness,individuality,and the American "can-do" spirit._____ would have provided the USPS with the ability to understand the meaning consumers give to the eagle.

______ is the part of the receiver's response that is communicated back to the sender.

Which of the following would be an example of an advertising message?

Florence is watching television and sees a commercial in which Sarah Jessica Parker is endorsing a hair care product.Florence thinks to herself,"That girl is was that scandalous show,Sex in the City.I wouldn't buy anything she promotes." This is an example of a:

Only the _____ model has a retention stage,which is important for consumers who are considering purchase decisions and who are not ready to make a purchase.

Nike conducts a marketing research study and finds the majority of consumers recall the company's "Just do it" ad slogan.Nike can safely assume:

According to the _____ model,the major impact of the mass media occurs after the purchase is made.

Which of the following statements about effective communication is true?

Trial,purchase,adoption,and rejection are all examples of the _____ stage of the response process and appear in all of the models describing the consumer response process.

,an advertiser who wants to reach a receiver through a peripheral route to persuasion could use:

When developing a communications plan,the process should begin with:

Which of the following statements about ageism in advertising is true?

Counts of customer visits to a store,consumer inquiries,coupon redemption and recall of advertising are all possible forms of:

The communication process begins with the process of _____,which leads to the development of a _____ that contains the information or meaning a source hopes to convey.

The hierarchical model representing the stages a salesperson must take a customer through in the personal selling process is the _____ model.

Which of the following response hierarchy models includes a cognitive stage?