Exam 8: New Product Development

What is the main disadvantage of using surveys to effectively evaluate a product concept?

Companies good at launching new products often have ________ culture that encourages risk-taking and the open exchange of ideas.

Which of the following is a benefit of the target costing approach?

In this stage of the product life cycle,product development should focus on product enhancements and line extensions that focus on the segments still purchasing the category.

List and briefly describe some of the approaches for improving the cooperation between marketing and R&D.

Which of the following most likely indicates poor product quality?

One of the main purposes of a concept test is to choose the most promising concept from a set of alternatives.

Which of the following types of needs describe the more tactical needs associated with the primary perceptual benefit?

In the classic linear approach,once the company has determined which markets it wants to enter,the immediately next step of a new product development process is:

The personal computer will fall under this category of new products.

During the most elaborate form of product use test,the placement of packaged goods is usually for approximately:

Screening tests are used to refine the concept statements.

For consumer durables and other industrial products with long purchase cycles,________ purchase is the key event.

Describe the three major categories of the data collection procedures for concept testing.

Concept generation tests are based on small samples and attempt to qualitatively assess demand for the concept.

Unlike trial which is nondecreasing,repeat rates tend to decrease.

For a frequently-purchased product,________ are the keys to success.

Which of the following illustrates how customer needs and engineering characteristics influence one another?

New products falling under this category are also called as new-to-the-company products.