Exam 12: Channels of Distribution

Which of the following marketing intermediaries is a business that assists in the performance of distribution tasks other than buying,selling,and transferring title?

A merchant middleman who is engaged primarily in selling to ultimate consumers is known as a:

With reference to a value-added chain,the beginning of the chain consists of:

A direct channel is one where the product or service remains under the control of the company from production to customer.

A merchant middleman who is engaged primarily in selling to ultimate consumers is referred to as broker.

One of the problems with using a variety of channels (multiple-channel system)is loss of control over some part of the system.

A retailer may not think that the manufacturer's support in terms of cooperative advertising and training is sufficient while the manufacturer believes that it is offering the same level to that retailer as to others that have been successful.Identify this source of conflict.

Identify the multiple channel system in which channel members perform complementary functions,often for the same customer thereby allowing for specialization and better levels of performance.

Identify the individual who serves as a go-between for the buyer and seller,but is not seen as a permanent representative of the buyer or seller.

A careful analysis of customer behavior leads to a better understanding of what kind of channel structure is necessary to satisfy the different segments.

Which of the following is one of the components of the value-added chain of distribution channels?

A merchant establishment operated by a concern that is engaged primarily in buying,taking title to,usually storing and physically handling goods in large quantities,and reselling the goods (usually in smaller quantities)to retail or to industrial or business users is known as a(n):

A middleman who buys from manufacturers and sells to retailers is known as facilitating agent.

Which of the following best describes organizations that buy products from a variety of vendors,assemble them in packages,and resell the packages to specialized segments?

Identify the key reason for picking a particular channel system.

An organization focusing on the law firm segment purchases personal computers from a company,bundles together special software designed for client management and law firm accounting,and then sells the package as a turnkey system to customers.This organization is an example of:

Sales literature and product brochures are distributed through wholesalers and retailers.Identify this channel function.

In China,foreign firms are often ________ to set up their own distribution networks.

A jobber is a middleman who buys from manufacturers and sells to retailers.

In supermarket retailing there is an increased need to control costs and operate efficiently to compete with category killers.This need to be efficient has created: