Question 1

Focus groups are used widely to predict actual sales accurately.

Accepted Answer

A) True 
 B)False  False

Question 2

________ are useful for getting large samples for projection purposes.

Accepted Answer

A) Surveys 
B) Focus groups 
C) Demonstrations 
D) Interviews 
A) Surveys 
B) Focus groups 
C) Demonstrations 
D) Interviews A

Question 3

In the rugby approach to product development,a bottleneck at one phase stops the whole process.

Accepted Answer

A) True 
 B)False  True

Question 4

In the classic linear approach,identify the stage of the new product development process where a competitor is most likely to learn about the new product.

Accepted Answer

A) idea generation 
B) testing and concept development 
C) business analysis 
D) initial design and concept screening 
A) idea generation 
B) testing and concept development 
C) business analysis 
D) initial design and concept screening

Question 5

Which of the following statements is true regarding repeat rates?

Accepted Answer

A) Repeat rates tend to increase. 
B) A product can be successful without a high repeat rate. 
C) A low repeat rate indicates lack of brand awareness. 
D) For frequently purchased products,repeat rates are the key to success. 
A) Repeat rates tend to increase. 
B) A product can be successful without a high repeat rate. 
C) A low repeat rate indicates lack of brand awareness. 
D) For frequently purchased products,repeat rates are the key to success.

Question 6

________ is an approach to group creative thinking in which group members try to generate a large number of diverse ideas without criticism from other members.

Accepted Answer

A) Idea screening 
B) Brainstorming 
C) Concept testing 
D) Test marketing 
A) Idea screening 
B) Brainstorming 
C) Concept testing 
D) Test marketing

Question 7

The most elaborate form of product use test requires:

Accepted Answer

A) diagnostic test to eliminate serious problems with the product. 
B) limited time horizon trial among customers who should be asked whether they would buy. 
C) placement of the product in homes for an extended period. 
D) small sample of customers,usually employees. 
A) diagnostic test to eliminate serious problems with the product. 
B) limited time horizon trial among customers who should be asked whether they would buy. 
C) placement of the product in homes for an extended period. 
D) small sample of customers,usually employees.

Question 8

Identify the stage of the product life cycle where the focus should be on marketing differentiation.

Accepted Answer

A) introduction 
B) growth 
C) maturity 
D) decline 
A) introduction 
B) growth 
C) maturity 
D) decline

Question 9

In this stage of the product life cycle,the focus should be on product innovation-that is,making improvements in the product and differentiating from existing competitors on the basis of observed product quality.

Accepted Answer

A) introduction 
B) growth 
C) maturity 
D) decline 
A) introduction 
B) growth 
C) maturity 
D) decline

Question 10

Companies rarely rely on new products for their long term health.

Accepted Answer

A) True 
 B)False

Question 11

Concept generation tests are used to:

Accepted Answer

A) reduce the concepts under consideration to a manageable number. 
B) generate new product ideas. 
C) refine the concept statements. 
D) quantitatively assess demand for the concept. 
A) reduce the concepts under consideration to a manageable number. 
B) generate new product ideas. 
C) refine the concept statements. 
D) quantitatively assess demand for the concept.

Question 12

________ needs are the main strategic benefits that the product or service attempts to deliver.

Accepted Answer

A) Primary 
B) Secondary 
C) Tertiary 
D) Psychological 
A) Primary 
B) Secondary 
C) Tertiary 
D) Psychological

Question 13

________ needs are the operational needs related to the engineering aspect of making the product.

Accepted Answer

A) Primary 
B) Secondary 
C) Tertiary 
D) Biological 
A) Primary 
B) Secondary 
C) Tertiary 
D) Biological

Question 14

In the concept development phase,concepts are translated into actual products for further testing.

Accepted Answer

A) True 
 B)False

Question 15

In brainstorming,group members try to generate a large number of diverse ideas without criticism from other members.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is the main reason many experts believe that relying on customers for new products,particularly true innovations,is doomed to failure?

Accepted Answer

A) Customers have limited ability to see into the future and conceptualize what could be. 
B) Customers would be biased and would want only inexpensive products. 
C) Customers don't have the time to think about new products. 
D) Customers might share the same new product ideas with competitors. 
A) Customers have limited ability to see into the future and conceptualize what could be. 
B) Customers would be biased and would want only inexpensive products. 
C) Customers don't have the time to think about new products. 
D) Customers might share the same new product ideas with competitors.

Question 17

Which of the following refers to the homework part of the new product development process?

Accepted Answer

A) implementing a good project prioritization process 
B) keeping a strong market orientation throughout the new product development process 
C) spending time on up-front activities before the product is launched 
D) high-quality execution of the steps of the process 
A) implementing a good project prioritization process 
B) keeping a strong market orientation throughout the new product development process 
C) spending time on up-front activities before the product is launched 
D) high-quality execution of the steps of the process

Question 18

A rigid,departmentalized structure organized along functional groups is not likely to be successful for new-product introductions.

Accepted Answer

A) True 
 B)False

Question 19

Describe the five stages of the new product development process in the classic linear approach.

Accepted Answer

a.Opportunity identification - in the fi

Question 20

Which of the following statements is true regarding the rugby approach to new product development?

Accepted Answer

A) The team handling new product development is closely controlled by the top management. 
B) The new product development process is a linear process where different stages take place sequentially. 
C) Different teams of experts handle the product development during different stages of the process. 
D) Members of the development team stay in close touch with external market conditions and continually learn from each other. 
A) The team handling new product development is closely controlled by the top management. 
B) The new product development process is a linear process where different stages take place sequentially. 
C) Different teams of experts handle the product development during different stages of the process. 
D) Members of the development team stay in close touch with external market conditions and continually learn from each other.

Focus groups are used widely to predict actual sales accurately.

________ are useful for getting large samples for projection purposes.

In the rugby approach to product development,a bottleneck at one phase stops the whole process.

In the classic linear approach,identify the stage of the new product development process where a competitor is most likely to learn about the new product.

Which of the following statements is true regarding repeat rates?

________ is an approach to group creative thinking in which group members try to generate a large number of diverse ideas without criticism from other members.

The most elaborate form of product use test requires:

Identify the stage of the product life cycle where the focus should be on marketing differentiation.

In this stage of the product life cycle,the focus should be on product innovation-that is,making improvements in the product and differentiating from existing competitors on the basis of observed product quality.

Companies rarely rely on new products for their long term health.

Concept generation tests are used to:

________ needs are the main strategic benefits that the product or service attempts to deliver.

________ needs are the operational needs related to the engineering aspect of making the product.

In the concept development phase,concepts are translated into actual products for further testing.

In brainstorming,group members try to generate a large number of diverse ideas without criticism from other members.

Which of the following is the main reason many experts believe that relying on customers for new products,particularly true innovations,is doomed to failure?

Which of the following refers to the homework part of the new product development process?

A rigid,departmentalized structure organized along functional groups is not likely to be successful for new-product introductions.

Describe the five stages of the new product development process in the classic linear approach.

Which of the following statements is true regarding the rugby approach to new product development?

Marketing and the Job of the Marketing Manager

A Strategic Marketing Framework

Marketing Research

Analyzing Consumer Behavior

Organizational Buying Behavior

Market Structure and Competitor Analysis

Product Decisions

Pricing

Communications and Advertising Strategy

Sales Promotion

Channels of Distribution

Direct Channels of Distribution: Personal Selling and Direct Marketing

Customer Relationship Management

Special Topic: Strategies for Service Markets

Filters

Exam 8: New Product Development

Focus groups are used widely to predict actual sales accurately.

________ are useful for getting large samples for projection purposes.

In the rugby approach to product development,a bottleneck at one phase stops the whole process.

In the classic linear approach,identify the stage of the new product development process where a competitor is most likely to learn about the new product.

Which of the following statements is true regarding repeat rates?

________ is an approach to group creative thinking in which group members try to generate a large number of diverse ideas without criticism from other members.

The most elaborate form of product use test requires:

Identify the stage of the product life cycle where the focus should be on marketing differentiation.

In this stage of the product life cycle,the focus should be on product innovation-that is,making improvements in the product and differentiating from existing competitors on the basis of observed product quality.

Companies rarely rely on new products for their long term health.

Concept generation tests are used to:

________ needs are the main strategic benefits that the product or service attempts to deliver.

________ needs are the operational needs related to the engineering aspect of making the product.

In the concept development phase,concepts are translated into actual products for further testing.

In brainstorming,group members try to generate a large number of diverse ideas without criticism from other members.

Which of the following is the main reason many experts believe that relying on customers for new products,particularly true innovations,is doomed to failure?

Which of the following refers to the homework part of the new product development process?

A rigid,departmentalized structure organized along functional groups is not likely to be successful for new-product introductions.

Describe the five stages of the new product development process in the classic linear approach.

Which of the following statements is true regarding the rugby approach to new product development?

Marketing and the Job of the Marketing Manager

A Strategic Marketing Framework

Marketing Research

Analyzing Consumer Behavior

Organizational Buying Behavior

Market Structure and Competitor Analysis

Product Decisions

Pricing

Communications and Advertising Strategy

Sales Promotion

Channels of Distribution

Direct Channels of Distribution: Personal Selling and Direct Marketing

Customer Relationship Management

Special Topic: Strategies for Service Markets

Filters