Question 1

Which of the following is a very popular marketing research method that enables the marketer to determine how customers value different levels of product attributes?

Accepted Answer

A) cohort analysis 
B) conjoint analysis 
C) segmentation analysis 
D) market analysis 
A) cohort analysis 
B) conjoint analysis 
C) segmentation analysis 
D) market analysis

Question 2

________ tests are used to reduce the concepts under consideration to a manageable number.

Accepted Answer

A) Concept generation 
B) Screening 
C) Concept evaluation 
D) Concept development 
A) Concept generation 
B) Screening 
C) Concept evaluation 
D) Concept development

Question 3

Multilearning refers to:

Accepted Answer

A) transmitting the learning across different levels and functions. 
B) allowing project teams to operate like startup companies. 
C) allowing various phases of development to overlap. 
D) top management providing only a general strategic direction for the team without controlling it strictly. 
A) transmitting the learning across different levels and functions. 
B) allowing project teams to operate like startup companies. 
C) allowing various phases of development to overlap. 
D) top management providing only a general strategic direction for the team without controlling it strictly.

Question 4

The members that participate in brainstorming sessions to generate new product ideas are generally the customers.

Accepted Answer

A) True 
 B)False

Question 5

Classically innovative products are commonly called new-to-the-company products.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following techniques uses an estimate of the eventual penetration rate,an estimate of the ultimate repeat rate,and an estimate of the relative product category usage rate of buyers of the new brand to determine eventual market share?

Accepted Answer

A) Parfitt-Collins model 
B) Boston Consulting Group Matrix 
C) Porter's Five Forces model 
D) GE's industry analysis evaluation 
A) Parfitt-Collins model 
B) Boston Consulting Group Matrix 
C) Porter's Five Forces model 
D) GE's industry analysis evaluation

Question 7

Which of the following stages of the classic linear approach of a new product development process is related to continuous updating and refinement of products and services?

Accepted Answer

A) idea generation 
B) life-cycle management 
C) business analysis 
D) initial design and concept screening 
A) idea generation 
B) life-cycle management 
C) business analysis 
D) initial design and concept screening

Question 8

Target costing ensures that market feedback is brought back into the development process right from the beginning.

Accepted Answer

A) True 
 B)False

Question 9

A firm's entrance into various sporting goods categories (e.g.,in-line skates)fits into this new product category.

Accepted Answer

A) classically innovative products 
B) new category entries 
C) line extensions 
D) improved products 
A) classically innovative products 
B) new category entries 
C) line extensions 
D) improved products

Question 10

With reference to the classic linear approach to new product development,the ________ phase of the new product development process includes a step to screen the concepts developed in the first stage.

Accepted Answer

A) opportunity identification 
B) initial design and concept screening 
C) business analysis 
D) life cycle management 
A) opportunity identification 
B) initial design and concept screening 
C) business analysis 
D) life cycle management

Question 11

Which of the following challenges is typically associated with target costing?

Accepted Answer

A) developing a superior product with unique product benefits 
B) closing of the gap between the target and expected costs 
C) incorporating market orientation in the development process 
D) reducing the time it takes from concept generation to launch 
A) developing a superior product with unique product benefits 
B) closing of the gap between the target and expected costs 
C) incorporating market orientation in the development process 
D) reducing the time it takes from concept generation to launch

Question 12

Which of the following takes place during the product definition phase?

Accepted Answer

A) generating new product ideas 
B) translating concepts into actual products for further testing 
C) reducing the concepts under consideration to a manageable number 
D) quantitatively assessing demand for the concept 
A) generating new product ideas 
B) translating concepts into actual products for further testing 
C) reducing the concepts under consideration to a manageable number 
D) quantitatively assessing demand for the concept

Question 13

Co-creation is a much deeper level of involvement than simply being recruited as part of a panel or competition.

Accepted Answer

A) True 
 B)False

Question 14

The most basic concept test is a ________ test that describes several concepts briefly and asks subjects for an overall evaluation.

Accepted Answer

A) screening 
B) concept generation 
C) concept evaluation 
D) concept development 
A) screening 
B) concept generation 
C) concept evaluation 
D) concept development

Question 15

What is the main disadvantage of having a longer run for the test market?

Accepted Answer

A) It costs more and gives competitors time to formulate a counterattack. 
B) It is difficult to gather information about customer attitudes as their responses to surveys may not be honest. 
C) Customers might lose interest in the product. 
D) The sales data gathered will not be useful for predicting actual sales. 
A) It costs more and gives competitors time to formulate a counterattack. 
B) It is difficult to gather information about customer attitudes as their responses to surveys may not be honest. 
C) Customers might lose interest in the product. 
D) The sales data gathered will not be useful for predicting actual sales.

Question 16

Discuss the three different approaches to new product development.

Accepted Answer

a.The Classic Linear Approach - This pro

Question 17

Concept evaluation tests are used to:

Accepted Answer

A) reduce the concepts under consideration to a manageable number. 
B) generate new product ideas. 
C) refine the concept statements. 
D) quantitatively assess demand for the concept. 
A) reduce the concepts under consideration to a manageable number. 
B) generate new product ideas. 
C) refine the concept statements. 
D) quantitatively assess demand for the concept.

Question 18

New products can form the foundation for a complete turnaround of a company's performance.

Accepted Answer

A) True 
 B)False

Question 19

Many products are repositioned for a new use or benefit.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is an external source of new product ideas?

Accepted Answer

A) company employees 
B) company salespeople 
C) independent inventors 
D) the research and development department 
A) company employees 
B) company salespeople 
C) independent inventors 
D) the research and development department

Which of the following is a very popular marketing research method that enables the marketer to determine how customers value different levels of product attributes?

________ tests are used to reduce the concepts under consideration to a manageable number.

Multilearning refers to:

The members that participate in brainstorming sessions to generate new product ideas are generally the customers.

Classically innovative products are commonly called new-to-the-company products.

Which of the following techniques uses an estimate of the eventual penetration rate,an estimate of the ultimate repeat rate,and an estimate of the relative product category usage rate of buyers of the new brand to determine eventual market share?

Which of the following stages of the classic linear approach of a new product development process is related to continuous updating and refinement of products and services?

Target costing ensures that market feedback is brought back into the development process right from the beginning.

A firm's entrance into various sporting goods categories (e.g.,in-line skates)fits into this new product category.

With reference to the classic linear approach to new product development,the ________ phase of the new product development process includes a step to screen the concepts developed in the first stage.

Which of the following challenges is typically associated with target costing?

Which of the following takes place during the product definition phase?

Co-creation is a much deeper level of involvement than simply being recruited as part of a panel or competition.

The most basic concept test is a ________ test that describes several concepts briefly and asks subjects for an overall evaluation.

What is the main disadvantage of having a longer run for the test market?

Discuss the three different approaches to new product development.

Concept evaluation tests are used to:

New products can form the foundation for a complete turnaround of a company's performance.

Many products are repositioned for a new use or benefit.

Which of the following is an external source of new product ideas?

Marketing and the Job of the Marketing Manager

A Strategic Marketing Framework

Marketing Research

Analyzing Consumer Behavior

Organizational Buying Behavior

Market Structure and Competitor Analysis

Product Decisions

Pricing

Communications and Advertising Strategy

Sales Promotion

Channels of Distribution

Direct Channels of Distribution: Personal Selling and Direct Marketing

Customer Relationship Management

Special Topic: Strategies for Service Markets

Filters

Exam 8: New Product Development

Which of the following is a very popular marketing research method that enables the marketer to determine how customers value different levels of product attributes?

________ tests are used to reduce the concepts under consideration to a manageable number.

Multilearning refers to:

The members that participate in brainstorming sessions to generate new product ideas are generally the customers.

Classically innovative products are commonly called new-to-the-company products.

Which of the following techniques uses an estimate of the eventual penetration rate,an estimate of the ultimate repeat rate,and an estimate of the relative product category usage rate of buyers of the new brand to determine eventual market share?

Which of the following stages of the classic linear approach of a new product development process is related to continuous updating and refinement of products and services?

Target costing ensures that market feedback is brought back into the development process right from the beginning.

A firm's entrance into various sporting goods categories (e.g.,in-line skates)fits into this new product category.

With reference to the classic linear approach to new product development,the ________ phase of the new product development process includes a step to screen the concepts developed in the first stage.

Which of the following challenges is typically associated with target costing?

Which of the following takes place during the product definition phase?

Co-creation is a much deeper level of involvement than simply being recruited as part of a panel or competition.

The most basic concept test is a ________ test that describes several concepts briefly and asks subjects for an overall evaluation.

What is the main disadvantage of having a longer run for the test market?

Discuss the three different approaches to new product development.

Concept evaluation tests are used to:

New products can form the foundation for a complete turnaround of a company's performance.

Many products are repositioned for a new use or benefit.

Which of the following is an external source of new product ideas?

Marketing and the Job of the Marketing Manager

A Strategic Marketing Framework

Marketing Research

Analyzing Consumer Behavior

Organizational Buying Behavior

Market Structure and Competitor Analysis

Product Decisions

Pricing

Communications and Advertising Strategy

Sales Promotion

Channels of Distribution

Direct Channels of Distribution: Personal Selling and Direct Marketing

Customer Relationship Management

Special Topic: Strategies for Service Markets

Filters